Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 24, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 17, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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5 Tips to Improve Your Insurance Agency Email Marketing Program

  • Posted on April 14, 2017
  • by John Scranton

Insurance Agency eMarketingProperly executed email marketing programs put your agency marketing efforts on steroids. Agencies are often swept up with the hottest new tools, like social media, but email marketing remains one of the highest performing lead generation tools available.

Email marketing engages prospects and builds value with your current clients. It allows you to leverage your efforts through automation, making it seem like you have a team of agency marketers working for you 24/7/365. It’s like rolling a snowball down a hill that eventually turns into an avalanche.

The challenge is many agencies do not execute email marketing initiatives correctly, and end up hurting the the agency more than they help.  Here are 5 quick tips to drastically improve your email marketing open and response rates.

  1. Perfect the Subject Line – It all starts with a great subject line.  If you can’t get people’s attention they won’t read the rest of your email. Also, do not use spammy words like “free”, “save” or “money” – they turn people off and will get you blocked by spam filters.
  2. Keep It Short – If people open an email and see a small novel they will instantly be turned off. Keep your emails short and sweet,  making your point in as few words as possible.
  3. Remove the Fancy Stuff – Email marketing systems offer templates to create fancy emails. Don’t use them. Templates make your message appear salesy and can create spam issues.
  4. Write Like A Friend – The structure of your email should look like a professionalized version of an email you would send to a friend. Use plain text and don’t be afraid to be a little conversational.
  5. Calls To Action – The point of sending the email is to entice your prospect to take some type of action. Be sure you include a call to action that is easy to see and clearly articulated.

To learn more about how your  agency can improve email marketing results, visit StartUpSelling or call (518) 222-6392 for a one to one review.

Originally Posted on January 6, 2015 by John Scranton

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Agency Webinar: Email Drip Marketing for Insurance Lead Generation

  • Posted on April 10, 2017
  • by John Scranton

Insurance Agency VideosInsurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Digital Insurance Marketing
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
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Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on March 29, 2017
  • by John Scranton

Insurance Agency Email MarketingInsurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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What you don’t know about Insurance eMarketing can kill you

  • Posted on January 10, 2017
  • by John Scranton
Insurance Email Marketing

Insurance Email Marketing

Not long ago, I spoke to an agency owner who had attempted to launch an eMarketing campaign.  He had engaged with a high-profile agency marketing firm to use their email platform, and purchased 30,000 emails from a vendor they suggested.  He sent several messages over the course of a few months, and received absolutely no opportunities – only SPAM complaints.

This is the danger of using an eMarketing platform without the required expertise.  What you don’t know can kill you.  This agency was not aware of any of the following critical components to a successful campaign:

  • Message Content – Cannot be sales-oriented or the email will likely be seen as SPAM
  • Sending Frequency – Too many email sends will wear out your list and again make you look SPAMish
  • Scrubbing your List – Nearly 1/3 of the aforementioned list was useless, but the vendor still changed them
  • Opt-In / Opt-Out – It must be just as easy to opt-out of a list as it is to opt-in
  • Domain Spoofing – Bulk email sends to a dirty list are an invitation for domain spoofing, make sure you are protected

The lesson here is not that email platforms are useless or confusing, but that purchasing one without the required eMarketing expertise is dangerous.  If a surgeon hands you a scalpel, that does not mean you know how to operate – and if you purchase an email platform, that does not mean you know how to launch email campaigns.  Hire an eMarketing expert of find a solution that provides the required experience.  Do not just pick up the scalpel and start cutting.

Originally Posted on October 7th, 2010 by John Scranton

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Insurance Email Marketing

Insurance Email Marketing

Tip #3: Leverage Email Marketing for Air Cover

Now that you have identified your ideal prospect profile and crafted your message of value (Tips 1 & 2 respectively), it is time to begin reaching out to your target market.  A tremendously effective way to do this quickly is an email marketing campaign.  A quality email campaign will provide air cover for your tactical sales operations – keeping you in front of your prospect, or at least in their inbox, while you are out selling.  When sending an email for our clients, we leverage over 100 best practices to optimize deliverability and effectiveness – here are a few you should implement today:

  • Do Not Sell Insurance – An email campaign asking prospects if they would like a quote from your very competitive markets will not generate opportunities, it will generate SPAM complaints.
  • Segment Campaign by Vertical (or Horizontal) – Different industries have different needs and different challenges.  Provide content specific to the industry vertical (or horizontal segment) that you are targeting.
  • Minimize Use of Images & Graphics – As a rule of thumb, the greater the use of images and graphics, the greater likelihood a message will be caught in a corporate email filter.

Check back soon for Tip #4.

Originally Posted on June 26, 2013 by John Scranton

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Posted in: eMarketing, Insurance Agency Marketing, Insurance Marketing
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