- Posted on July 10, 2017
- by John Scranton
Click here to view Tips 1 & 2.
3. Build an Editorial Calendar
Use an editorial calendar to stay organized. Put Industry Events, Holidays, Contests, Giveaways, Book Releases, and News Events in it. There are a lot of tools including Google Calendar, Outlook, and paper calendars that you can use. Spreadsheets can be useful too. Be adaptable and flexible.
4. Use Notifications
Give notification a second chance. You need to be on top of interactions and respond in a timely manner. You don’t need to be on social media 24/7. In general, a 24 hour window of time for responses on social media is acceptable.
Bonus Tips: How to Manage Social Media in One Hour Per Day
- Review your Feedly page first thing in the morning while you drink your coffee – 10 minutes
- Conduct a blogging blitz and write, edit and schedule blog posts – 30 minutes
- Execute a neighborhood check-in twice a day – review your social networks and respond to comments, followers, retweets, customer service questions, etc. – 10 minutes
- Perform a community search to build your network (work on different networks each day) – 10 minutes
- Share the workload! Delegate social media tasks to other staff members. Many hands make light work.
Originally Posted May 7, 2015 by John Scranton
Posted in: Insurance Agency Web Marketing, Insurance Web Marketing