Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on March 29, 2017
  • by John Scranton

Insurance Agency Email MarketingInsurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

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Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
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3 Steps to Fill Your Pipeline

  • Posted on March 27, 2017
  • by John Scranton

Insurance Email Marketing

1.) Launch an Email Campaign – Insurance agency eMarketing is an important aspect to the successful growth of many agencies, however I believe that it is also a tool that can ignite your marketing initiatives and fill your pipeline quickly.  By sending educationally oriented messages with a clear call to action to your target prospects, you can determine who might be interested in your services.

2.) Run a Web Seminar Series – Running web seminars that draw your in-profile prospects are a highly effective mechanism for building your prospect pool.  Delivering useful information to your target market will allow you to build rapport and convey your value proposition, making the ensuing calls a very warm call for your producers.

3.) Targeted Follow Up Calls – What good is an email or web seminar campaign if it does not yield appointments and opportunities?  Follow up with all who show interest in your email messaging or web seminar presentation in an expeditious manner.  These are prospects who now know you and have some level of interest in your services, so reach out and qualify them and begin filling your pipeline.

Bonus Tip: Leverage LinkedIn – While executing steps 1, 2 and 3, take a few minutes to leverage LinkedIn to spread your message.  Posting your email message or web seminar invitation in appropriate groups can improve results, and connecting with those you speak to will increase rapport and your ability to communicate.

Originally Posted by John Scranton on October 12, 2011

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Posted in: Insurance Agency Lead Generation, Insurance Agency Leads
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Speedometer90 days ago I purchased a new vehicle. This was the first car I acquired since I transitioned to a virtual business model, which made me wonder how this vehicle’s first few months as a member of my household compared to my last new car purchase, when I still followed the traditional sales model. Lets take a look at the numbers.

In the first 90 days that I owned my last vehicle, the mileage increased from 33 to 12,430. That is 4,100+ miles per month on the road a traveling salesman. My new vehicle has aged from 6 to 1,624 during the first 90 days of ownership. That represents a nearly 90% drop in miles driven per month.

Now let us explore how that translates to fuel costs. The traditional sales miles were covered in an economical sedan which averaged 27 MPG. 12,430 / 27 X $3.50 per gallon = $1,611 in fuel costs. Meanwhile, my virtual miles are driven in an SUV which averages 18 MPG. 1,624 / 18 X $3.50 per gallon = $316. This equates to $1,300 in my pocket, while making no mention of maintenance costs, even while driving a much less efficient vehicle.

This simple example illustrates just one of the many challenges created by a traditional sales model that puts people on the road. By leveraging a virtual model, people have more time to work and their businesses are significantly more profitable.

Originally Posted on October 10, 2011 by John Scranton

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Posted in: Business, Sales, Virtual Business
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Kings, Peasants & Innovation

  • Posted on March 13, 2017
  • by John Scranton

Long, long ago in a place far, far away, a king ruled a country of peasants.  They hunted, gathered, and farmed.  They built buildings and a castle for the king.  They fought for the king when the neighbors attacked.  All of the peasants did as they were told.  Nothing less, and nothing more.  The king was very pleased with this, as his loyal subjects faithfully executed his orders.  He was a happy king.

Until one day, the neighboring kingdom attacked and sacked the village, destroying the castle.  The king and his peasants were forced into servitude for the new king.  All of the peasants did as they were told.  Nothing less, and nothing more.  However, they noticed the peasants in this kingdom were different.  They carried out their orders, but were not told exactly how their duties should be carried out – only their end goals.  They were also rewarded when they exceeded their goals.

Therefore, the peasants in the new kingdom had an incentive to create and advance their methods.  They fertilized crops with different materials to increase the farming yield.  They built sound structures that were more difficult to penetrate.  And they created advanced weaponry that allowed them to penetrate the walls of their neighboring kingdom and overthrow the formerly happy king.

These peasants had become innovators.  They constantly sought better, faster, and more efficient methods for reaching their goals.  And they were rewarded by their king consistently for their efforts.  In fact, he was so impressed with the production of his people that he distributed the indentured peasants to work as their assistants.  Thus making the peasants not peasants at all really.  Now, they were managers.

Originally Posted by John Scranton on September 29, 2011

 

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Posted in: Business
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10 Business Quotes Worth Reading

  • Posted on March 9, 2017
  • by John Scranton
  1. Nothing happens until someone sells something. – Tom Watson
  2. Business, that’s easily defined – it’s other people’s money. – Peter Drucker
  3. If you owe the bank $100 that’s your problem. If you owe the bank $100 million, that’s the bank’s problem. – J. Paul Getty
  4. It’s easy to make a buck. It’s a lot tougher to make a difference. – Tom Brokaw
  5. You know the only thing that gives me pleasure? It’s to see my dividends coming in. – John D. Rockefeller
  6. I am favor of cutting taxes under any circumstances and for any excuse, for any reason, whenever it’s possible. – Milton Friedman
  7. Success usually comes to those who are too busy to be looking for it. – Henry David Thoreau
  8. Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones. – Ben Franklin
  9. Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures. – Tom Peters
  10. The invisible hand of the market always moves faster and better than the heavy hand of government. – Mitt Romney

Originally Posted by John Scranton on September 26, 2011

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Posted in: Business
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