1Click here to view Tips 1 & 2.

3. Build an Editorial Calendar

Use an editorial calendar to stay organized. Put Industry Events, Holidays, Contests, Giveaways, Book Releases, and News Events in it. There are a lot of tools including Google Calendar, Outlook, and paper calendars that you can use. Spreadsheets can be useful too. Be adaptable and flexible.

4. Use Notifications

Give notification a second chance. You need to be on top of interactions and respond in a timely manner. You don’t need to be on social media 24/7. In general, a 24 hour window of time for responses on social media is acceptable.

Bonus Tips: How to Manage Social Media in One Hour Per Day

  • Review your Feedly page first thing in the morning while you drink your coffee – 10 minutes
  • Conduct a blogging blitz and write, edit and schedule blog posts – 30 minutes
  • Execute a neighborhood check-in twice a day – review your social networks and respond to comments, followers, retweets, customer service questions, etc. – 10 minutes
  • Perform a community search to build your network (work on different networks each day) – 10 minutes
  • Share the workload! Delegate social media tasks to other staff members. Many hands make light work.

Originally Posted May 7, 2015 by John Scranton

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1Social media is here to stay.  As a matter of fact, social media will continue to be integrated into our lives, just like the internet itself.  Social media will change and evolve as technology improves and people begin to truly comprehend its power.

Keeping up with social media on multiple platforms can be time-consuming and overwhelming. Social media is a noisy place. It takes continuous effort to stay on top of it. Listening and monitoring are two secrets to social media success.

4 Ways to Manage your Social Media

  1. Make a Plan Base your plan on your business goals. Use goals that are results-based like “We will increase our sales by 30% monthly.” These types of goals reflect your bottomline. It is fine to set social media goals like “We will achieve 500 followers within the next 6 months” but those types of metrics are indirect. Be sure to set direct ROI related goals as well.Your plan should clearly define your goals, strategies, tactics and measurements.
  1. Set Up Dashboards Dashboards provide information at a glance by aggregating information in one place. They save time and energy and help prevent information overload. So, what are the dashboards that you need? You need dashboards for RSS and social networks because they present different types of information. Feedly is one way to manage RSS feeds.How do you get started? When you subscribe to sites, information gets sent directly to you. One great monitoring tool for brand mentions and competitors is Giga Alerts. Use folders and headline view to make it easier. Read what you can and star the rest! Set a timer on yourself.

    For social network management and analytics, a SocialReport dashboard is recommended. Link all of your social networks together. Use Tabs and stay organized. Set up Searches, #’s, and lists. Use the scheduling post feature just make sure to change content/verbiage depending on platform. It should not be used for total replacement – the point of social media is being social after all!

Originally Posted May 6, 2015 by John Scranton

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5 Tips for Your Insurance Video Marketing Strategy

  • Posted on July 3, 2017
  • by John Scranton

Picture1Wondering what content to include in your video strategy?

  • Insurance clients have many questions. Use video to educate and share important information about your business.
  • Share big announcements. Are there major changes in the industry? New information your customers should know about? Changes in your business? These are all great topics for videos.
  • Add video-recorded customer reviews and testimonials to your website. This adds a human touch to your business and allows customers to feel connected while also establishing your credibility.
  • Integrate video into your email marketing campaign. Or, take a screen shot of your video and add a link to the video on your website. Email is one of the best ways to connect directly with your consumers and it makes a great way for them to engage with your content. This will also drive traffic to your website!
  • Demos, trainings, interviews and live event coverage are all good opportunities to share more information about your business without seeming pushy or spammy.

There are lots of other ways to incorporate video into your marketing strategy so get creative!

Originally Posted by John Scranton on May 5, 2015

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Wedding Plans & Marketing Plans

  • Posted on June 29, 2017
  • by John Scranton

Insurance Social Media StrategyMy wife and I attended weddings each of the last three weekends.  While we enjoyed the celebrations, I took note of the planning and coordination which allowed each event to proceed successfully, providing an enjoyable experience for the guests.  Many different skill sets are required to put a wedding together – here are just a few:

  • Caterer
  • Florist
  • Band/DJ
  • Limo Service
  • Printer

A wedding planner or a highly involved bride & groom must bring all of these vendors and typically many more together seamlessly to deliver effectively.  This is a massive undertaking – even for a one day event!

Many businesses attempt to internalize their marketing needs, assuming it will be like planning their own wedding.  They assign a marketing director the tasks of website management, email marketing, social media marketing and more.  If the marketing director has access to a highly skilled marketing team, or if the campaign were to only last one day, this might be a reasonable task.  But marketing is a process that takes time, constant nurturing and many different skill sets.  Marketing is more akin to hosting a wedding 7 days a week.

The most effective solution for many organizations is to outsource their marketing needs to a savvy agency that is well versed in managing the talent needed to consistently deliver results in the various marketing campaigns required for sustained growth.  This requires access to an arsenal of expert web developers, email marketers, social media marketers, graphic designers, callers, SEO specialists and coordination of their activities by a senior marketing expert with extensive business experience.

Before you assign a member of your team the designation of marketing director – or permanent wedding planner – make certain they have access to the resources required to succeed.

Originally Posted on July 6, 2012 by John Scranton

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How can large insurance agencies grow even larger and how do midsize agencies catch up? It often comes down to more effective marketing and lead generation campaigns. Your agency may lack the time, tools or skills to create effective lead gen campaigns, compelling video, target prospect emails lists, dynamic email drip marketing campaigns, social media building and improved SEO results. Learn about:

* Marketing Automation & Workflow for Email Drip MarketingInsurance Marketing Automation
* Full Motion Graphic Video Development & Distribution
* Sales Funnel Segmentation & Email List Building
* Key Performance Indicators & Web Analytics Reports
* Appointment Setting To Improve Producer Performance
* Integrating Digital Marketing, Lead Gen & Lead Handling

Date and Time: Wed, Jun 28, 2017 2:00 PM – 2:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/4497221743722493697

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Sales & Marketing Discipline

  • Posted on June 26, 2017
  • by John Scranton

BusinessEvery great company has a key defining concept.  Something that is woven into the fabric of people, products and culture.  For example, 3M strives to use innovative technology and imagination to improve the daily lives of people (www.3m.com).  This concept becomes obvious when reviewing their history and how the company operates each day.  The immense challenge for businesses who want to achieve tremendous success like 3M, is to define that key concept – and then to make all decisions in alignment with that concept.

Successful sales cultures are often built the same way.  A truly honest assessment of how your sales time is spent, and the associated results, can be a very enlightening exercise.  Who is your best client or customer?  How did you find them?  How much of your time are you spending trying to repeat that same process?  How much time are you wasting with less productive initiatives or people who are less likely to buy?

Here are a few steps to help you complete this exercise:

  1. Define your Idea Prospect – Use your best customer as an example.  Who are they?  How big are they?  What does their industry and client base look like?
  2. Determine your Most Effective Marketing Tools – What marketing initiatives provide the best results?  Where do your closes come from?  What is producing the right kind of prospects?
  3. Refine your Marketing Plan– Once the above two items are clearly and honestly defined, make sure your marketing plan is directed at repeating the process.  Refine the plan so that it is accurately aligned with your findings.
  4. Stop doing Everything Else – This is a hard one.  But to achieve the 3M type of success mentioned earlier, it is required.  Throw away everything else that does not fit, and only spend time pursuing your best prospects and executing your most effective marketing campaigns.

It sounds simple, but if it was easy everyone would already be doing it – maintain focus on your best prospects and best marketing channels.  As your discipline to this concept increases, your results will improve dramatically.

Originally Posted on September 20, 2010 by John Scranton

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