Insurance Agency Marketing Plans: How to Insure the Success of Your Producers – Recorded Webinar Nears 12,000 Views
- Posted on July 20, 2017
- by John Scranton
Posted in: Insurance Agency Marketing
Fifty-five percent of insurance consumers say they would use one or more of a variety of insurance services offered through social media – a number too big to ignore! (Accenture, 2013.) In today’s online world, consumers and business owners go to the internet when considering a purchase of any kind. They usually start with a Google search to learn more about the available alternatives to read user-generated reviews. They often go to Facebook, Twitter or LinkedIn before making a buying decision. At each stage of the buying cycle, opinions are being formed about the products and agencies being considered.
For us in insurance – an industry built on both products and services – internet reviews and social media play an integral part in credibility. Potential clients, especially millennials, trust advice they find on social media about the best insurance products, agencies, brokers or carriers.
Here are some ways your company can stay up-to-date with a strong online presence that supports an online community:
Originally Posted by John Scranton on May 18, 2015
Those of you who have read our sales and marketing tips book Sell More & Work Less are familiar with the question: Would you buy it if the cost was $1? This an easy question to ask that usually elicits a candid response. It is a great way to begin asking the “hard questions” in the sales process.
If the answer is no, the conversation is over. You have failed to convey the value of your solution, and the prospect does not believe it would help them – even at a nominal cost. If you cannot give it away, stop trying to sell it. Bow out gracefully and try to learn something from your experience. Inquire about why your solution did not appear to meet needs or where your ROI scenario broke down. Leave with knowledge instead of nothing.
If the answer is yes, then you have an opportunity. The prospect sees a potential fit and some level of value. You may have a deal coming if you are able to able find terms that work for both parties. You will also quickly uncover the purchasing process and the authority of your contact. The answers you hear will often begin with “yes, but…” – and that is a good thing. You now know what challenge you need to overcome to earn the business.
Originally Posted on September 18, 2012 by John Scranton
Originally Posted on August 30, 2012 by John Scranton
Educational webinars are a valuable resource for insurance agencies and wholesale brokers. They are especially potent when they explain how to use new technology or share detailed information about a policy or regulatory mandate.
Webinars have certain advantages over other educational delivery systems. Webinars don’t require the time or expense of travel. And participation in webinars doesn’t necessarily require an extensive network.
Here are some webinar delivery strategies that can improve the experience for webinar participants.
A well-planned webinar is an extremely valuable experience for agents and brokers alike. Web seminars can then be recorded and added to insurance video channels and website video libraries, increasing website traffic, expanding reach and conveying expertise.
Originally Posted by John Scranton on May 11, 2015
Click here to view Tips 1 & 2.
3. Build an Editorial Calendar
Use an editorial calendar to stay organized. Put Industry Events, Holidays, Contests, Giveaways, Book Releases, and News Events in it. There are a lot of tools including Google Calendar, Outlook, and paper calendars that you can use. Spreadsheets can be useful too. Be adaptable and flexible.
4. Use Notifications
Give notification a second chance. You need to be on top of interactions and respond in a timely manner. You don’t need to be on social media 24/7. In general, a 24 hour window of time for responses on social media is acceptable.
Bonus Tips: How to Manage Social Media in One Hour Per Day
Originally Posted May 7, 2015 by John Scranton