7 Reasons Every Insurance Agency Should Blog

  • Posted on May 26, 2017
  • by John Scranton

Insurance Social MediaIndustry experts say that great insurance marketing begins with a quality. Insurance agencies brokers that do not blog consistently (at least once a week), are missing a big opportunity to impress prospects and clients, and to help improve the effectiveness of their insurance websites. Here are seven reasons that agencies and brokers should have a quality blog:

  1. Drive Website Traffic: A blog, preferably with original content, helps drive clients and prospects to your insurance website. It gives them a reason to visit, and a reason to stay.
  2. Convert Traffic Into Leads: Quality blogs will help convert visitors into interested prospects. Prominent and professional “Calls To Action” will glean prospect information and increase inbound inquiries.
  3. Establish Credibility: Demonstrate expertise by offering timely and topical blog content. High quality blogs answer common questions prospects and customers might have.
  4. Content Baseline: Use your blog to share or repurpose your content in many ways. Send the blog link to prospects, leverage the blog in eMarketing campaigns, share the blog with social media, join and create groups on LinkedIn and post your content to these groups.
  5. Convert to Case Studies, Online Publishers and Vlogs: A succinct blog can be converted into a one page case study, 400 word article or even a recorded video. This repurposed content further extends your messaging, expertise and audience.
  6. Improve Insurance SEO: Blogs help improve insurance search engine optimization. Your original content is indexed by search engines such as Google and Bing, and helps prospects find your insurance agency website through organic searches.
  7. Insurance Website Stickiness: Blogs can and should be one of your most visited website areas, with the longest visit duration on your website. Website visitors impressed with a blog, will be impressed with your expertise.

Some insurance agencies and wholesale brokerages lack the time or resources to create a consistent and professional blog. In these cases they can outsource this important marketing initiative to a proficient insurance agency marketing firm. For more information on territory exclusive Insurance Agency Marketing Solutions visit: http://www.startupselling.com.

Originally published March 9th, 2015 by John Scranton.

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Posted in: Blogging, Insurance Marketing
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Insurance Agency SalesAs an insurance agency owner, what are your marketing and lead gen concerns? Are they impacting your growth and profitability? Are you concerned with any of the following challenges?

  • I need a high quality prospect email list
  • My website looks out of date and isn’t mobile compliant
  • We’re not leveraging social media to its full potential
  • I need a consistent email drip campaign to stay in front of prospects
  • I need more/better leads for my Producers
  • My agency and services have evolved – I need new closing tools for my Producers

If you are concerned with any of these issues, email us at info@startupselling.com or call us at (518) 222-6392 to schedule a complimentary, no-obligation marketing and lead generation review. In only 15 – 30 minutes, our marketing experts can show you what other successful agencies are doing to grow the top line.

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Posted in: Insurance Agency Marketing, Insurance Marketing
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Should Insurance Agencies be Blogging?

  • Posted on May 22, 2017
  • by John Scranton

Insurance Agency BloggingIt’s the 21st century and it is now time for insurance agencies and broker to begin blogging.

Agencies establish and build relationships on trust. Clients feel the need to trust that their agency is doing all they can, to protect them or their business. Blogging is a great solution for this. It helps build faith in the brand and image of the agency or brokerage. And more importantly, blogging accomplishes the following:

  • Brings the website to life – Most websites are like digital brochures. A blog brings life to the agency website with a dynamic appearance. Moreover, regular blog posts give customers and readers a reason to visit the site again. Agencies and wholesale brokers should also share blog content on social media sites and drive the traffic to the website.
  • More and more pages to grab attention – Each and every blog is another chance to grab the attention of a reader. Optimizing for search engines increases the likelihood your posts will appear in search results and drive new traffic to the website. Using targeted keywords and phrases improves search rankings.
  • Leader in the industry – By blogging, agencies can position themselves as a leader in the industry. A blog puts proficiency and expertise on display. Prospects and clients will instantly start building trust when they see value.

All the above caters to one specific need – engaging the targeted audience. After all the insurance industry is a “people’s business.”

To learn more about how StartUpSelling can aid your company’s content marketing needs click here.

Originally posted by John Scranton on February 20th, 2015.

 

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Posted in: Blogging, Insurance Marketing
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Insurance Video MarketingInsurance agencies and brokers need to realize exactly what video marketing is. Most marketing videos are short 1-5 minute videos focused on specific topics. Video is vital. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?

  • It is efficient
  • It is consistent
  • It is cost-effective
  • It is simple
  • It improves SEO
  • Its engaging

Here are a few ways insurance agencies and wholesale brokers can incorporate video:

Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.

FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.

Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.

Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.

Remember, video marketing is an agency or broker’s chance to be creative, realistic and welcoming; a chance like no other.

To know more about video marketing visit StartUpSelling.

Oringinally Posted on February 13, 2015 by John Scranton

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Posted in: Insurance Marketing, Insurance Web Marketing
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  • Insurance Agency MarketingDynamic content such as blog posts, social media feeds, and news items should display new content at least once a week.
  • Plugins and cyber security tools should be updated every 15-30 days.
  • Navigation, page styling, and new video and other e-collateral should be added or revised every 30-60 days.
  • Copyright and legal information should be reviewed and revised as needed – at least once a year.
  • Full website redesign should occur every 24-36 months, including changes to site structure, visual themes, primary or accent colors, and navigation adjustments that align with key performance indicators from your website traffic analytics.
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Posted in: Insurance Agency Websites
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Insurance Agency LeadsInsurance agency lead generation is most effective in a multivector approach. This is because different lead generation strategies provide different results based on target market, timing, and a variety of other factors. From most immediate to most strategic, these insurance agency lead gen tactics include:

  • Appointment setting: Leads the first week, leads every week. This tried and true method can bring fast results to agencies, but stays flat over the long-term. Excellent for immediate leads.
  • Email marketing pointing to e-collateral or contact-based calls to action: Email campaigns can return relatively quick results. Lists should be larger than with appointment setting and can take more time and more initial cost to develop, but within the first few months your agency will have touched many more prospects than could readily be achieved with appointment setting. Builds brand awareness and develops medium-term growth.
  • Search engine optimization and website traffic modification: Optimizing your web pages for search engine visibility and website user accessibility are key components of any well-run insurance agency marketing program. Long-term they will lead to significant growth for your organization in terms of brand awareness and lead generation. A slow but steady strategy that provides significant insight into your prospects and your web presence.
  • Email marketing in concert with webinar series: Imagine running live web seminars attended by hundreds of important contacts in and around your prospect pool, posting the webinars for on-demand viewing to capture visitor info from hundreds of additional prospects on your website, and making warm follow-ups by phone or email with individuals who know exactly what you do and are already interested in your services. This is the long-term success story of running a webinar series. Excellent for agency growth, brand awareness, e-collateral for email marketing, and much more. This is perhaps the most long-term strategy, though some of the benefits (such as creating new high-quality content for your website) are more immediate.
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Posted in: Insurance Agency Leads
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Insurance Email Marketing

  • Posted on May 15, 2017
  • by John Scranton

Insurance Email MarketingSometimes it helps to simplify complex marketing initiatives such as insurance email marketing. For many agents, brokers and wholesalers, creating a successful email marketing initiative can seem like a daunting task. If we drill down to the essential components, a simple way of looking at these campaigns is shown below:

Who: Email List Generation
What: Topic & Content
When: Date, Time & Frequency
Where: Call to Action
Why: Lead Conversion

The key to successful insurance email marketing lies in the ability to engage prospects and clients with relevant information on a consistent and professional basis. The goal is to build a trustworthy online relationship with both prospects and clients. Agents, brokers and wholesalers can leverage email marketing to extend their brand, to provide credibility and to demonstrate thought leadership. [Read More…]

Originally Posted on February 10, 2015 by John Scranton

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Posted in: eMarketing, Insurance Agency Marketing, Insurance Marketing
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