Insurance Agency Marketing Plans: How to Insure the Success of Your Producers – Recorded Webinar Surpasses 11,000 Views
- Posted on May 25, 2017
- by John Scranton
Posted in: Insurance Agency Marketing
If you are concerned with any of these issues, email us at email@example.com or call us at (518) 222-6392 to schedule a complimentary, no-obligation marketing and lead generation review. In only 15 – 30 minutes, our marketing experts can show you what other successful agencies are doing to grow the top line.
Agencies establish and build relationships on trust. Clients feel the need to trust that their agency is doing all they can, to protect them or their business. Blogging is a great solution for this. It helps build faith in the brand and image of the agency or brokerage. And more importantly, blogging accomplishes the following:
All the above caters to one specific need – engaging the targeted audience. After all the insurance industry is a “people’s business.”
To learn more about how StartUpSelling can aid your company’s content marketing needs click here.
Originally posted by John Scranton on February 20th, 2015.
Insurance agencies and brokers need to realize exactly what video marketing is. Most marketing videos are short 1-5 minute videos focused on specific topics. Video is vital. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?
Here are a few ways insurance agencies and wholesale brokers can incorporate video:
Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.
FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.
Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.
Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.
Remember, video marketing is an agency or broker’s chance to be creative, realistic and welcoming; a chance like no other.
To know more about video marketing visit StartUpSelling.
Oringinally Posted on February 13, 2015 by John Scranton
Insurance agency lead generation is most effective in a multivector approach. This is because different lead generation strategies provide different results based on target market, timing, and a variety of other factors. From most immediate to most strategic, these insurance agency lead gen tactics include:
Sometimes it helps to simplify complex marketing initiatives such as insurance email marketing. For many agents, brokers and wholesalers, creating a successful email marketing initiative can seem like a daunting task. If we drill down to the essential components, a simple way of looking at these campaigns is shown below:
Who: Email List Generation
What: Topic & Content
When: Date, Time & Frequency
Where: Call to Action
Why: Lead Conversion
The key to successful insurance email marketing lies in the ability to engage prospects and clients with relevant information on a consistent and professional basis. The goal is to build a trustworthy online relationship with both prospects and clients. Agents, brokers and wholesalers can leverage email marketing to extend their brand, to provide credibility and to demonstrate thought leadership. [Read More…]
Originally Posted on February 10, 2015 by John Scranton