Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 23, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
Read More

3 Reasons Why Blogging is Effective and Fulfilling

  • Posted on April 21, 2017
  • by John Scranton
  1. Insurance Agency MarketingContent Conveys our Expertise and Value Proposition – If you read 2 or 3 entries of this blog, you will learn what StartUpSelling provides, why we feel it is important and how we believe we are different. This sounds like information that would be included in a sales pitch, but in a blog it is woven into the fabric of useful and educational information. Blogging allows prospects to learn and glean valuable insights without commitment, and allows the writer to deliver their marketing message – at the same time.
  2. Its Another Venue to Interact with Clients and Prospects – Some prospects like to talk on the phone, some like to interact via email, some like to connect on LinkedIn. Others like to read your content for weeks or even months before they develop an interest in the source. We regularly have conversations with prospects who explain they have been following our blogs and over time realized that their needs exceeded what they can read about and implement internally – now they enter our pipeline.
  3. Blogging Allows me to Share What I Learn Expeditiously  – When I am working with clients and colleagues or learning from other industry experts I pick up many useful insights and concepts. A B2B blog gives me the opportunity to quickly apply that insight and pass along the information. A few minutes ago I had a reminder of the value of a blog, now I am sharing that reminder with you.

Originally Posted by John Scranton on January 30, 2012

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Blogging, Business, Content Marketing
Read More

Sell more & Work LessIn Sell More & Work Less, we talk about asking the “hard questions” during the sales process.  These are questions that many business people are reluctant to ask because they can be uncomfortable and seen as aggressive.  They include questions like:

  • Is there budget allocated for this project?
  • How does your purchasing process work?
  • Do you have a target date to implement this solution?

Those do not look like difficult questions to pose to a prospect.  In fact, if you have established even a modest level of rapport, you should be able to inquire about these topics without apprehension, and you are likely to receive honest answers.

Understanding if (budget), how (process) and when (target date) a prospect is going to purchase will allow you to focus on those who can buy.  Allocating your time and resources effectively, based on the answers to these “hard questions”, will result in more business.

Originally Posted by John Scranton on January 26, 2012

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Business, Sales
Read More

Insurance Web MarketingStartUpSelling would like to welcome several new agencies to our growing family of clients. New projects include:

  • Prospect Email List Generation
  • Email Marketing Drip Campaigns
  • Website Design & Development
  • Search Engine Optimization
  • Appointment Setting
  • Web Seminar Lead Generation
  • Video Creation & Production

Contact us to learn more about how these services will fuel growth for our agency clients.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Marketing
Read More

Webinar: Email Drip Marketing for Insurance Agency Lead Generation

  • Posted on April 17, 2017
  • by John Scranton

Insurance agencies of all sizes are leveraging email drip marketing to attract target prospects and generate leads. From simple drip campaigns to sophisticated automation, email marketing is filling the sales funnel for producers. Join us for this educational web seminar and learn about the various types of email drip marketing solutions available, and how to select the best fit for your agency. Topics include:

• What is email drip marketing?Insurance Agency Marketing - Insurance Agency Leads
• How are agencies leveraging drip campaigns to generate leads?
• What email marketing solutions are available?
• How do we choose the best fit for our needs? ​

Date and Time: Wed, Apr 26, 2017 12:00 PM – 12:30 PM EDT

Registration URL: https://attendee.gotowebinar.com/register/1642339800527452417

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing
Read More

5 Tips to Improve Your Insurance Agency Email Marketing Program

  • Posted on April 14, 2017
  • by John Scranton

Insurance Agency eMarketingProperly executed email marketing programs put your agency marketing efforts on steroids. Agencies are often swept up with the hottest new tools, like social media, but email marketing remains one of the highest performing lead generation tools available.

Email marketing engages prospects and builds value with your current clients. It allows you to leverage your efforts through automation, making it seem like you have a team of agency marketers working for you 24/7/365. It’s like rolling a snowball down a hill that eventually turns into an avalanche.

The challenge is many agencies do not execute email marketing initiatives correctly, and end up hurting the the agency more than they help.  Here are 5 quick tips to drastically improve your email marketing open and response rates.

  1. Perfect the Subject Line – It all starts with a great subject line.  If you can’t get people’s attention they won’t read the rest of your email. Also, do not use spammy words like “free”, “save” or “money” – they turn people off and will get you blocked by spam filters.
  2. Keep It Short – If people open an email and see a small novel they will instantly be turned off. Keep your emails short and sweet,  making your point in as few words as possible.
  3. Remove the Fancy Stuff – Email marketing systems offer templates to create fancy emails. Don’t use them. Templates make your message appear salesy and can create spam issues.
  4. Write Like A Friend – The structure of your email should look like a professionalized version of an email you would send to a friend. Use plain text and don’t be afraid to be a little conversational.
  5. Calls To Action – The point of sending the email is to entice your prospect to take some type of action. Be sure you include a call to action that is easy to see and clearly articulated.

To learn more about how your  agency can improve email marketing results, visit StartUpSelling or call (518) 222-6392 for a one to one review.

Originally Posted on January 6, 2015 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: eMarketing
Read More

5 Signs That Your Website Is Hurting Your Insurance Agency

  • Posted on April 13, 2017
  • by John Scranton

Insurance Social MediaHow do agency owners determine when their website is too far out of date? What are the warning signs? How can agents and brokers tell when their site has passed the tipping point, moving from passable to an embarrassment? Here are 5 signs that your website is out of date and a potential liability to your business:

  1. It’s Narrow: Site only occupies the middle 50% of a laptop screen or large monitor.
  2. Not Mobile Compliant: It doesn’t render well, or operate correctly on mobile devices.
  3. Images Are Small: The images are small, out of date, or fail to convey professionalism.
  4. Small Text: Your text is small, difficult to read, or out of date.
  5. Old Content/No Editing: Your content is old and your website is difficult to edit.

We believe that websites should be an asset to agency owners and producers, showcasing your professionalism and expertise. A website that will display professionally on any device, from a PC to laptop to tablet or smart phone. View some before and after images of insurance websites, and see a visual example of the 5 signs that your website is way too far out of date.

Call us at (518) 222-6392 or click here to schedule a personalized website review.

 

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Websites
Read More

sell-more-work-lessIn our new book Sell More & Work Less, we talk about calling and emailing high and wide.  By calling high we mean calling the top level executives.  By calling wide we mean reaching out to several contacts, including some who may not have titles you think directly apply to your opportunity.  When you combine this method with an integrated marketing campaign, the results are often compelling.  In fact, our business has achieved record growth over the past two years using this exact formula.  Here is an example:

I emailed the C-level executives of an organization I thought would be a great fit for our solutions.  The CEO opened my email several times, so I called and left him a voice mail.  A week or so later, a member of his marketing staff filled out the form on our website and asked for a meeting.  We met with the team the following week, and during the meeting they mentioned receiving my emails and reading a book our CEO had published.  We reach them with a multi-dimensional integrated campaign, and I called high and emailed wide.  They became a client shortly thereafter.

Integrated Marketing + Calling and Emailing High and Wide = More Business.

Originally Posted January 19, 2012 by John Scranton

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Business, Sales
Read More