Integrated Appointment Setting & Email Marketing for Trucking Insurance Agency Leads – Recorded Webinar
- Posted on September 22, 2017
- by John Scranton
Keep it BRIEF.
Short videos keep the attention of your audience better than long videos. According to White Board Geeks, a video script should have approximately 150 words per minute. So a 3-minute script would be 450 words.
Professional Voice Over
Trust us on this. Do not waste time trying to create a perfect voice over in house.
Video marketing exposes your brand to larger audiences, captures the attention of your target audience and will help you boost your online presence. Videos establish your authority and credibility in your industry and will lead to increased sales.
Originally posted by John Scranton on July 17, 2015
Video is a highly effective marketing tool because videos quickly convey your message and deliver results almost immediately. Videos receive 100% more engagement than other types of posts on Facebook. Videos on websites are more likely to convert visitors to buyers.
Even though many insurance brokers, wholesalers and agents know the value of video marketing, creating a video can be challenging. Here’s how to get started:
Start with a PLAN.
Creating a plan ensures that you and your team will be on the same page and minimizes editing time. Here are the elements to include in your plan:
Having a plan in place will help facilitate a smooth and efficient production process.
Write your SCRIPT.
Writing a script is an art form in itself. A script is a written format of the words that will be spoken during the video. Try to write the script in a conversational tone that will sound natural when spoken. Avoid complex jargon or buzz words that will sound out of place or cloud up your message. Try to write the script so clearly and with enough detail that any novice reader would understand the message.
Check back soon for part two…
Originally posted by John Scranton on July 13, 2015
Email marketing is here to stay. While there are some naysayers who try to assert that email marketing is “dead,” wise B2B insurance marketers have discovered the incredible power of email marketing over the long-haul.
Scientific evidence supports this perception. Even though there are competing marketing channels (i.e. social networks, mobile apps, online advertising campaigns, etc.), email remains a vital and central component of an effective B2B marketing strategy. In research conducted by eMarketer in 2014, researchers found that “email is one of the most widely used and established of all platforms.”
And in a study conducted by Adobe, researchers studied email marketing opportunities and trends. They found that not only is email an effective marketing strategy for the company, but it’s undergoing “a remarkable transformation.” Just as the world of marketing has been transformed by the internet in general, new technologies and consumer expectations are driving new ways of thinking about and using email marketing to reach target consumers.
First of all, consumers today expect email to be personalized and relevant to their interests. Gone are the days of “one-size fits all” email campaigns. In today’s mobile lifestyle, consumers continue to relay on email that reaches them directly in ways that are meaningful to them.
Design Email Campaigns that are Mobile-Friendly
Readers today open 61% of their emails on mobile devices. 80% will delete emails that “don’t look good.” Marketers need to ensure that their emails are optimized for all viewing scenarios, including mobile. Mobile responsive designs will increase open rates by 16-17%, and click-through rates by up to 24%. (Adobe, 2014)
Use Data to Tailor Messages to Subscriber Segments
People today are inundated with information. Email messages need to be personalized and relevant to the needs and interests of the individual. Using data tracking and retargeting technology, marketers can adjust the messages according to the histories and interests of the target groups. Using post-delivery insights, marketers can update the message based on new information. The ability to make emails more dynamic gives brands a chance to deliver a more relevant experience.
Ensure Content is Robust and Compelling
Content is vitally important in today’s world of email marketing. Stay abreast of trends and technology; be prepared to engage the reader and compel them to take the next step in the sales funnel.
Understanding consumer expectations and new email trends, as well as exploring ways to meet those expectations and play to those trends will garner an increasing ROI on their email campaigns and will breathe new life into customer relationships.
Many insurance agencies, brokers and wholesalers outsource their email marketing campaign management to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective email marketing strategies for insurance agencies, brokers and wholesalers.
Originally posted by John Scranton on July 7, 2015
By now, astute insurance agencies, brokers and wholesalers understand the value and importance of content marketing. Content marketing refers to creating and distributing relevant content using online frameworks such as websites, social networks, blogs, white papers, videos, e-zines, e-newsletters, etc. Many agencies struggle with the workload issues, motivation and inspiration needed to keep up with a long-term content strategy.
Here are some strategies that may help you plan and stay on top of your content marketing goals:
Many insurance agencies, brokers or wholesalers outsource content creation to a competent marketing firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective content marketing strategies for insurance agencies, brokers and wholesalers.
Originally Posted by John Scranton on June 26, 2015
Join us for this educational web seminar and learn how insurance agencies are generating trucking leads through integrated appointment setting and email marketing initiatives. The transportation industry offers a unique opportunity to profitably build your book of business. We will share case study results illustrating how this proven method has helped many agencies add prospects to the pipeline, enhance closing ratios and capitalize on the trucking opportunity. Topics include:
* Appointment Setting – Methodology & Best Practices
* Email Marketing – List Building, Content & Execution
* Lead Handling Processes to Enhance Closing Ratios
* Tips & Tricks from Trucking Marketing Pros
Date & Time: Thu, Sep 21, 2017 1:00 PM – 1:30 PM EDT
Insurance agencies and wholesale brokers are investing in social media content creation as a valuable tool for attracting new clients and retaining existing ones. Social media content creation drives lead generation because it answers questions and conveys expertise to prospects. Business professionals and decision makers prefer to work with organizations that have a strong online presence because it gives them the opportunity and freedom to conduct their own research on their own terms when it best fits into their schedule.
The most successful insurance agencies are investing in social media. And, perhaps most importantly, they are producing more content.
Here are five strategies that the most successful insurance agencies, brokers and wholesalers are using to maximize their social media dollars.
* Social media postings
* Articles on your website and prominent directories
* Digital Newsletters
* Case studies
* White papers
* Research reports
* Mobile content
* Mobile apps
* Digital magazines
* Virtual conferences
* Annual reports
StartUpSelling specializes in insurance marketing, web marketing and lead generation services. We have successfully created, launched and maintained marketing and lead generation campaigns for a vast array of insurance agencies, brokers and wholesalers. We deliver elite service and solutions at competitive price points. If you would like to maximize an investment in content marketing for your insurance organization, give us a call at 518-222-6392 today!
Originally Posted by John Scranton on June 22, 2015
Struggling to increase the number of visitors to your website? Wanting to improve the conversion rate of visitors to your site? Is your marketing strategy not achieving the results you had hoped it would? Searching for fresh ideas that will help you reach a larger audience and provide your corporate clients with the information they need, when they need it?
Content marketing might be the answer. Consider developing content that is applicable to your visitor’s needs and easy to understand. As a result, you will experience significant improvement in search engine rankings, traffic and conversion rates.
Here are some recommendations for brightening up your online marketing presence and implementing a successful content marketing strategy:
Originally Posted by John Scranton on June 17, 2015
Corporations prefer companies with a strong online presence.
First and foremost, today’s buyers expect to be able to visit an insurer’s website. A study by J.D.Power found that 52% of insurance shoppers start their shopping process online, and 73% visit at least one insurer’s website at some point during their shopping experience.” Potential customers will compare your website, social networks, testimonials and reviews, and other elements of your online presence with your competitors and usually choose the company they “like” the best.
Businesses are buying more online.
As much as consumers are buying online, businesses are buying more. Forrester Research Inc. predicts that B2B sales next year will likely more than double. The online presence of your agency builds your search engine findability and boosts your business in Google ranking.
Gives your business a competitive edge.
You have competition online. If your direct competitors don’t have a strong online presence yet, they will. Establishing – and enhancing – your online presence gives your business the competitive edge it needs.
Increases brand awareness and recognition
As the insurance industry becomes more competitive, one of the biggest challenges agencies face is how to build their brand. The internet is available 24/7. This means that potential customers have the opportunity to become aware of your business at anytime, day or night. Having an online presence is like having billboards up all around town. Your online presence is an advertisement of your brand that never sleeps!
Increases trust and credibility
Companies are nervous about buying from insurance agencies they don’t know, especially businesses that seem “spammy” or lack integrity. Your online presence can help to dispel these fears if done right. Your website needs to be high quality; your content needs to be professional (and be spelled correctly, grammatically correct and easy to comprehend.) Your images and graphics need to be attractive and have a high resolution. You need to answer your prospective customer’s questions in a way that shows you understand their needs and point-of-view. Your agency needs to show consistency to demonstrate trustworthiness and reliability; customer reviews and testimonials will go a long way to establishing trust and influence the decision making process.
Learn about your customer
Successful agencies, brokers and wholesalers know that they need to establish and build relationships with their customers. Your online presence helps you do this through content and through listening tools. Being able to listen to the needs and wants of the companies that buy from you helps fine tune your offers and expand your business offerings in ways that will be attractive.
Measure your effectiveness to increase your ROI
The effectiveness of your online presence can easily be tracked and analyzed, giving you important data that can help you make improvements. Measuring the performance of your business gives you valuable information that will put you ahead of your competition.
While having a strategic online presence that is research-based and relentlessly executed does require an ongoing investment, an internet presence that is done right can have a major positive impact on the future. Regardless of your business type or size, don’t let the low-hanging opportunity of building equity in your online presence slip through your fingers.
Originally Posted September 2016 by John Scranton