Webinar On Demand: Insurance Lead Gen for Trucking & Other Niche Markets

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December 1st, 2019

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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How Smart Insurance Agencies are Saving Time & Creating Quality Content

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December 1st, 2019

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1By now, astute insurance agencies, brokers and wholesalers understand the value and importance of content marketing. Content marketing refers to creating and distributing relevant content using online frameworks such as websites, social networks, blogs, white papers, videos, e-zines, e-newsletters, etc. Many agencies struggle with the workload issues, motivation and inspiration needed to keep up with a long-term content strategy.

Here are some strategies that may help you plan and stay on top of your content marketing goals:

  1. Take time to curate content to explore new, interesting ideas. Use content curation tools like Feedly, Pocket or Evernote to help you discover, track and easily locate articles, videos and other relevant content your clients will appreciate.
  2. Use social media sharing tools like Buffer, PostPlanner, Hootsuite or SendSocialMedia that allow you to find and post to your social platforms directly from your internet browser, saving time and effort.
  3. Organize a team to help. The process of implementing content strategy is fraught with many nuances and challenges and requires an understanding of content creation and an established pattern of interaction between all members of the team. A strong content development team should include a content strategist, developer, copywriter, designer, SEO expert and other company representatives as needed.
  4. Assign the primary responsibility for content to a single project manager who will assign duties, provide oversight, ensure quality control standards are met and deadlines are met.
  5. Develop a content strategy that includes: target audience demographics and buyer persona, a primary message, secondary or tertiary messages, a compelling offer or “hook”, calls to action,  multiple types of delivery methods (i.e. blogs, social network posts, graphics, videos, webinars, articles, white papers, resource guides, etc.).
  6. Set regular meeting times to review issues as well as progress.
  7. Evaluate the results of your content strategy and refine future planning as needed.

Many insurance agencies, brokers or wholesalers outsource content creation to a competent marketing  firm. Outsourcing is a cost effective option because it eliminates the need to hire, train, supervise and compensate a digital marketing team. Contact StartUpSelling today to learn more about effective content marketing strategies for insurance agencies, brokers and wholesalers.

Originally Posted by John Scranton on June 26, 2015

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Insurance Agency Marketing & Lead Gen Webinar Library

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November 24th, 2019

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November Trucking Lead Gen Results: 14 to 25 Exclusive Phone Appointments Per Month

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November 24th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25.4 New Prospect Appointments/month
  • 5 to 50 Power Units – 16.4 New Prospect Appointments/month
  • 5 to 75 Power Units – 14.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Exclusive Trucking Lead Gen Packages Available for Insurance Agencies

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November 17th, 2019

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Insurance Agency Websites - Insurance Agency MarketingGrow your trucking agency with 14.2 to 25.4 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review – and learn how and why other agencies are succeeding with this proven lead generation package.

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Recorded Webinar: Insurance Lead Gen for Trucking & Other Niche Markets

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November 10th, 2019

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Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

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Trucking Agency Closes 15 Truck Account from Specialized Lead Gen Program

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November 10th, 2019

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Trucking LeadsGrow your trucking agency with 14.6 to 24.6 exclusive appointments per month. A trucking agency using this program recently closed a 15 truck account and was referred to a six figure opportunity. Services include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Trucking Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls

Contact us for a 15 minute trucking lead gen review and learn how your agency can succeed with this proven lead generation program.

StartUpSelling also provides website development, video creation, social media marketing, PPC, SEO, email marketing, webinars and more.

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November Trucking Lead Gen Results: 14.2 to 25.4 Exclusive Appointments Per Month

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November 3rd, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25.4 New Prospect Appointments/month
  • 5 to 50 Power Units – 16.4 New Prospect Appointments/month
  • 5 to 75 Power Units – 14.2 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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The Insurance Agency Elevator Pitch

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October 28th, 2019

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v3-thmbThe insurance agency elevator pitch is a succinct summary used to quickly describe your organization, products and services. It should include your unique value proposition, and must be delivered within the time span of an elevator ride of 30 to 60 seconds. This can be much harder than you think, and should be scripted, rehearsed, and timed. The elevator pitch is a fundamental component of your insurance marketing efforts.

Ask a variety of people in your agency or brokerage to tell you their version of the elevator pitch. Don’t be surprised if the pitch varies dramatically from person to person. Does the pitch adequately describe your value proposition? Does it highlight the products, services and solutions which best showcase your agency expertise? Did the pitches even sound remotely alike?

Your sales and marketing efforts are built upon a well articulated and easily repeatable value proposition, which should be a component of your elevator pitch. If you cannot communicate your value proposition in less than 30 seconds, or stumble when trying to express it, it’s time to write it down, rehearse it and communicate your value proposition with everyone in your agency. Once that is done, turn it into a 30 to 60 second elevator pitch. Practice makes perfect, try repeating both of these in monthly management meetings and sales meetings, and it’s important to note that your elevator pitch might vary based on your target niches (P&C versus Group Benefits for example).

Here are a few best practices when it comes to your insurance elevator pitch:

  • Be succinct – 30 seconds is best
  • Create empathy – For example, “We work exclusively with contractors” or “we work with trucking companies with 5 to 50 power units”
  • Verticalize – a vertical pitch is easier to differentiate
  • Be different – Everyone says “save money” and “great service” – what are your top 3, unique differentiators?
  • Transfer enthusiasm!
  • Close with a call to action – what’s the next step for your prospect

Let’s review a sample pitch, which would run 30 to 40 seconds depending upon cadence:

We’ve been helping trucking companies with insurance and risk management needs for over 50 years. Everyone at our agency is a trucking fleet expert, in areas including CSA, specialty cargo, certificate fulfillment, and owner operator services. Because of our access to extensive markets and deep industry expertise, we provide creative coverages at the best possible rates, and help protect our clients’ bottom line. We know trucking insurance is one of your biggest costs and our creative approach will help meet your unique requirements. Can we set up a 15 minute meeting to discuss your specific needs?

Your elevator pitch might be designed to include industry jargon to convince prospects of your deep expertise, it might highlight your most important products and services, your top differentiators, or your service centric approach. Regardless of what your final elevator pitch includes, practice makes perfect, it should roll off your tongue effortlessly. Remember, 30 to 60 seconds is all you get before your most important prospect walks out of the elevator, and your opportunity may be gone forever.

Originally Posted on April 14, 2015 by John Scranton

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Trucking Lead Gen Results: 14 to 25 Exclusive Appointments Per Month

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October 28th, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 25 New Prospect Appointments/month
  • 5 to 50 Power Units – 16 New Prospect Appointments/month
  • 5 to 75 Power Units – 14 New Prospect Appointments/month

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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The Importance of Content Marketing for Insurance Agencies

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October 21st, 2019

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Content marketing refers to the approach insurance agencies and wholesale brokers use to create, curate, distribute and promote information (content) your clients and prospects will find valuable. The goal of content marketing is to drive sales, fill the pipeline and help your company grow.

Content marketing, when it’s done right, offers value that is separate from the products and services you sell. When you share content that is educational, entertaining and useful to your audience, you will drive engagement, awareness and sales for your brand.

Here are the types of content that marketers use that can help promote your company:

  • Social media postings
  • eNewsletters
  • Articles
  • Blogs1
  • Case studies
  • Videos
  • Photographs, illustrations and other images
  • White papers
  • Digital presentations
  • Infographics
  • Webinars/webcasts
  • Podcasts
  • Research reports
  • Microsites

Content marketing is an investment in your company. Unlike a verbal strategy, which can be forgotten or misunderstood, published content can be referred to, modified and reused over time.

Struggling with keeping up with a consistent marketing strategy? Take the time to develop a content strategy and plan and follow it very closely. Frequent publishing is important for any organization that wants to grow their online presence.

The most effective marketers use social media more than any other tactic, and the most successful companies use multiple social media platforms. LinkedIn is both the most popular and the most effective for content promotion for business to business marketing. Regardless of your industry or company size, a blog should always be the hub of your content marketing efforts.

Originally Posted by John Scranton on May 22, 2015

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Trucking Lead Gen Results: 3.7 to 6.2 Exclusive Appointments Per Week

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October 21st, 2019

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Trucking Agency LeadsThese were our recent trucking agency lead generation results. They could be yours!

  • 1 to 5 Power Units   – 6.2 New Prospect Appointments/Week
  • 5 to 25 Power Units – 4.1 New Prospect Appointments/Week
  • 5 to 75 Power Units – 3.7 New Prospect Appointments/Week

These appointments are exclusive to your agency, specific to your target market, and expecting to discuss trucking insurance with you. Start building your trucking pipeline today, to ensure great results!

Contact us at (518) 222-6392 for a 15 minute trucking lead gen discussion – and learn how and why other agencies are succeeding with this proven lead generation solution.

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Case Study: Trucking Agency Lead Gen Program Produces 160% ROI

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October 14th, 2019

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Truck Insurance LeadsAn insurance agency who specializes in transportation was seeking a new way to grow. Two key producers were busy servicing existing clients and working with active prospects, and lacked the time to find sufficient new opportunities. The agency reached out to StartUpSelling to find a solution. Here is a snapshot of the results:

  • 6 Month Appointment Setting Pilot Project
  • 34 Appointments Scheduled with In-Profile Prospects
  • 4 New Accounts Closed
  • 160% Return on Investment

The producers now have ample new business opportunities and the agency has more than doubled their investment. To learn how this solution could fit your trucking practice, contact us today.

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Agency Exclusive Trucking Lead Gen Packages Available

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October 7th, 2019

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Insurance Agency Websites - Insurance Agency MarketingGrow your trucking agency with 14.6 to 24.6 exclusive appointments per month (depending on your power unit profile). Here are a few of the important services your trucking lead gen package will include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls
  • Instant Lead Alerts with Detailed Prospect Data

Contact us for a 15 minute trucking lead gen review – and learn how and why other agencies are succeeding with this proven lead generation package.

Read More

On-Demand Webinar: Insurance Lead Gen for Trucking & Other Niche Markets

Posted on

October 7th, 2019

by

Check out this on-demand webinar sharing successful strategies for insurance agencies generating leads in transportation and other niche markets:

* Supporting producers with effective lead gen
* Building a prospect email list
* Appointment setting tips & strategies
* Creating a lead handling process
* ROI tracking and refinement

Watch the webinar here: https://startupselling.com/johnscranton/trucking-webinar/

Read More

Video Marketing Benefits for Insurance Agencies

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September 29th, 2019

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Insurance Video MarketingInsurance agencies marketing videos are short 1-5 minute videos focused on specific topics. Statistics show visitors are many times more likely to watch a video than they are to read content. So why is video marketing such a big opportunity?

  • It is efficient
  • It is consistent
  • It is cost-effective
  • It is simple
  • It improves SEO
  • Its engaging

Here are a few ways insurance agencies can incorporate video:

Testimonials – This is one of the most important reasons to use video marketing. The impact of a customer’s testimonial can accomplish more than the best salesman. It doesn’t have to be a highly sophisticated recording; simple words to enhance the value of your service can do so much.

FAQ Session – Leverage video as a medium to solve customer inquiries and challenges. A short video clarifies more ambiguity than an actual document. An added bonus is that this will boost website traffic.

Comical Skit about Insurance – Be fun and unpredictable. Give your clients and prospects something to smile and laugh about. Have a freaky Friday session at work and share it. This will liven up the relationship with clients.

Risk Reports – Create a video about the fire damage, prevention and safety precautions. Showcase the role your claims team will play during an incident.

Remember, video marketing is a chance to be creative, realistic and welcoming; a chance like no other.

To know more about video marketing contact StartUpSelling.

Originally Posted on February 13, 2015 by John Scranton

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Midwest Trucking Agency Closes 14 Power Unit Account – 3x ROI in Only 2 Months

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September 25th, 2019

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Trucking LeadsGrow your trucking agency with 14.6 to 24.6 exclusive appointments per month. A Midwest Agency using this program closed a 14 truck account in just their second month of calls. Services include:

  • Prospect List Creation Based on your Target Trucking Profile
  • Custom Call Pitch & Ongoing Pitch Refinement
  • Experienced Trucking Appointment Setting Professional
  • Creation of Custom Lead Handling Process
  • No Bullpen, Auto-Dialers, Delays or Dropped Calls

Contact us for a 15 minute trucking lead gen review and learn how your agency can succeed with this proven lead generation program.

StartUpSelling also provides website development, video creation, social media marketing, PPC, SEO, email marketing, webinars and more.

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