Visit us here often for news relating to insurance agency marketing, insurance agency web marketing and insurance agency social media marketing.
New Webinar: Filling the Sales Funnel with the 4-Step Insurance Agency Marketing Plan
Posted on January 16th, 2012 by John Scranton
Expert insurance agency marketing panel will review the 4-Step Insurance Agency Marketing Plan, and how to fill the 2012 sales funnel. Case study analysis of several agency marketing plans which leveraged this integrated approach will be reviews.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jan 16, 2012 -
StartUpSelling’s insurance agency marketing experts are providing a complimentary webinar: Filling the Sales Funnel with the 4-Step Insurance Agency Marketing Plan. In this web seminar, an insurance agency marketing panel will review the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to increase their pipeline, gain access to new prospects, and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through email marketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Agency producers don’t like to spend their time cold calling new prospects. In fact, it’s really a waste of their time; their time should be spent closing business. Referral opportunities incrementally improve insurance agency marketing, but to fuel strong growth, it’s crucial to capitalize on current insurance agency marketing innovations and the advanced marketing methods. Producers should leverage high quality lead generation programs to ensure they optimize their time with in-profile prospects. A compelling, up to date, insurance agency marketing plan will help ensure agents achieve peak performance, expanding their book of business. Effective, streamlined insurance agency marketing is critical to the success of any agency.
Register for Our Webinar
When: Wednesday, February 8, 2012
12:00 PM – 12:30 PM EST
Registration link: https://www1.gotomeeting.com/
StartUpSelling specializes in creative and innovative insurance agency marketing plans to help agencies, both large and small improve insurance agency web marketing, insurance agency SEO, insurance agency lead generation and revitalize insurance agency websites.
For more information, please visit: http://www.startupselling.com or http://www.startupselling.com/
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StartUpSelling provides marketing and lead gen services for insurance agencies and insurance agents. We help agents build the pipeline create effective Web Marketing programs, generate email lists, refine insurance agency websites & SEO and run professional webinars. When it comes to insurance agency digital marketing, StartUpselling provides comprehensive services to fit the custom needs of each, individual insurance agency and insurance broker. Read our sales and web marketing books: Sell More & Work Less and Your Virtual Success – both now available on Amazon
StartUpSelling Announces Sell More & Work Less – Web Selling Techniques Everyone Should Use
Posted on January 1st, 2012 by John Scranton
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jan 02, 2012 -
StartUpSelling is pleased to announce the release of Sell More & Work Less:
Web Selling Techniques Everyone Should Use. Sell More & Work Less will help business professionals quickly learn and apply many new web sales tips and techniques to improve their sales effectiveness, allowing for more free time and a better lifestyle. Simply said, allowing them to sell more and work less. The 4-Phase Virtual Sales Process facilitates the transition to a web based sales model and the greater profit potential, improved methods of selling and more flexible business and personal lifestyle this affords many salespeople and businesses, aspiring entrepreneurs and existing sole proprietors. Readers can replicate the 4-Phase Virtual Sales Process to create their own tailored sales process using the techniques explained in this web selling tips and techniques book. Blume’s web based sales model levels the selling field. It allows almost anyone or any business to more effectively sell against better-funded or better-known organizations, once they embrace a more web based approach to sales and marketing.
Sell More & Work Less is Blume’s second business book, following Your Virtual Success. His digital marketing companies, StartupSelling, Inc. and StartMarketingTech, are privately held, debt-free, self funded and completely virtual. They conduct all business remotely, rarely meeting prospects, clients, or contractors in person. During his 30-year career, Blume has worked for both boot-strapped and venture-backed firms. His methods have always yielded significant sales growth results in short time frames, including one stint which landed him on the INC 500 list two consecutive years. Blume was assisted by three “in the trenches” coauthors, Mike Lauducci, John Scranton and Andrew Blume.
Sell More & Work Less http://SellMoreandWorkLess.com is now available on Amazon, the Kindle version is expected later in January.
http://www.amazon.com/Sell-More-Work-Less-Techniques/dp/ …
The 4-Phase Virtual Sales Process reviewed in this tips book leverages the Prospect Scorecard, which provides salespeople and businesses a simple and easy way to qualify, track and rank their best prospects. An Excel version of the Prospect Scorecard is available for free, the Apple iPhone App is available for $1.99 – go to http://www.prospectscorecard.com for more information.
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StartUpSelling and StartMarketingTech provide web marketing and lead gen services for insurance agencies, professional service firms or any B2B company. We build the pipeline create effective Web Marketing programs, generate email lists, refine websites & SEO and run webinars. StartUpSelling and StartMarketingTech offer a wide array of digital marketing services including B2B Web Marketing, SEO, Telemarketing, eMarketing, Webinars, Blogging, Social Media Marketing and Website Development. Our two books, Sell More & Work Less, and Your Virtual Success, offer many tips, tools and techniques to help businesses with their web sales and marketing efforts.
StartUpSelling Insurance Agency eMarketing and Social Media Best Practices Webinar
Posted on December 21st, 2011 by Alan Blume
FOR IMMEDIATE RELEASE
Dec 21, 2011
This brief web seminar will focus on the integration of insurance agency eMarketing and Social Media to optimize insurance agency marketing campaigns. StartUpSelling’s team of insurance agency marketing experts will review best practices for a successful eMarketing campaign and how to leverage Social Media to optimize attendance. Expert guest speaker and CEO Alan Blume will share the Top 5 Do’s and Dont’s to maximize delivery and effectiveness. Topics include:
* Insurance Agency Social Media Best Practices
* Top 5 Items for a Successful Campaign
* Top 5 Items to Avoid at All Costs
* Sample Emails to Illustrate Concepts
* Leveraging Social Media Marketing to improve eMarketing
Wed, Dec 21, 2011 12:00 PM – 12:30 PM ES
Registration Link: https://www1.gotomeeting.com/
StartUpSelling, Inc. provides integrated insurance agency marketing solutions for the insurance industry. For more effective insurance agency marketing, visit http://www.startupselling.com/
# # #StartUpSelling provides insurance agency marketing services and insurance agency leads and related services for insurance agencies, brokers and other insurance organizations. StartUpSelling also provides web marketing services for professional service firms and any B2B company. We help build the pipeline, create effective Web Marketing programs, generate email lists, refine websites, provide premier SEO services, website video, run and moderate webinars and offer extensive eMarketing programs for B2B companies.
StartUpSelling, Inc. CEO Publishes 100th B2B Marketing Article
Posted on November 14th, 2011 by John Scranton
StartUpSelling Announces – Prospect Scorecard iPhone Application Now Available
Posted on October 19th, 2011 by Alan Blume
StartUpSelling is pleased to announce their new iPhone Application, The Prospect Scorecard. The Prospect Scorecard offers salespeople and businesses a simple and easy way to qualify, track and rank their best prospects. Salespeople, sales managers, entrepreneurs, sole proprietors, insurance agents, realtors and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. The Prospect Scorecard resolves this issue, simply, quickly and easily for any salesperson or business. Benefits include:
- Helps you create ideal attributes to form a buyer persona
- Creates a simple numeric system to leverage your buyer persona
- Assigns numeric values to rank your best prospects
- Helps you create a simple qualification acronym to determine likelihood to close
- Ranks your prospects alphabetically, by Prospect Score and Quality Score
- Color codes prospects into Green, Yellow and Red categories, quickly elucidating prospect status
Website: http://www.prospectscorecard.com
Apple: http://itunes.apple.com/us/app/prospects-scorecard/id472389993?ls=1&mt=8
What does your perfect client look like? Create a Prospect Scorecard to quantify your approach to prospecting and pipeline building. Some of the attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies between $5 million and $10 million in revenue? Are your best prospects fast-growing firms like those found on the Inc. 500 list? Are you selling to consumers? If you’re selling to consumers, are they high net worth prospects, middle income, younger or older? Are your prospects in a specific niche market such as banking, insurance, biotech, plumbing, consulting, education, etc.? Create a Prospect Scorecard with your ideal attributes and a customized qualification abbreviation to help you determine if you are selling to an in-profile prospect. Go to http://www.prospectscorecard.com to learn more, or order from iTunes, it’s only $1.99 per download.
Insurance Agency Web Marketing Campaign Attracts 600 Executive Prospects
Posted on September 9th, 2011 by John Scranton
Join us for a complimentary webinar as we review two highly successful eMarketing and web seminar campaigns. 1. A benefits agency attracted 597 in-profile prospects. 2. A trucking agency that closed a $115,000 commission from a webinar lead.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Sep 09, 2011 – Join us for this brief, complimentary and educational web seminar. Our panel of insurance agency web marketing experts will provide a review of two highly successful eMarketing and web seminar campaigns. Our first case study reviews a benefits agency that just attracted 597 in-profile prospects to their polished and professional insurance agency benefits presentation. The second case study reviews a transportation centric insurance agency (trucking agency) that recently closed a $115,000 commission from a web seminar lead. Topics include:
* eMarketing Campaign Design Tips
* How to Select Webinar Topics
* Building Webinar Registration & Attendance
* Follow-Up and Lead Handling Process
* How to Close Your eMarketing & Webinar Leads
Date & Time: September 14th at Noon EST
To Register click on this link or copy and paste: https://www1.gotomeeting.com/
StartUpSelling, Inc. provides many tips and tools for effective insurance agency marketing. For more information on these tools, visit http://www.startupselling.com/
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StartUpSelling provides insurance agency marketing services and insurance agency leads and related services for insurance agencies, brokers and other insurance organizations. StartUpSelling also provides web marketing services for professional service firms and any B2B company. We help build the pipeline, create effective Web Marketing programs, generate email lists, refine websites, provide premier SEO services, website video, run and moderate webinars and offer extensive eMarketing programs for B2B companies.
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Webinar Thursday: Skype Video Interviews for Effective Insurance Agency Video Marketing
Posted on August 15th, 2011 by Alan Blume
Insurance Agency Web Marketing – Skype Video Interviews for Effective Insurance Agency Video Marketing
Join us Thursday for this brief, complimentary web seminar. Our panel of insurance agency marketing experts will review and discuss emerging Skype Interview technology. This unique methodology for website video and YouTube content has created an opportunity for agencies to effectively develop a video marketing campaign. Topics include:
* Skype Interview Technology
* Website Video Marketing
* YouTube Content Development
* 3X Value for Every Video
* Video as a Closing Tool
Date & Time: Thursday August 18th Noon ET
To Register: https://www1.gotomeeting.com/register/134912665
To view sample Skype Video Interviews: http://www.startupselling.com/skype.html
New Webinar – Advanced Closing Tools and Techniques to Grow your B2B Business
Posted on June 24th, 2011 by John Scranton
New Webinar – Advanced Closing Tools and Techniques to Grow your B2B Business
Join our team of sales and marketing experts as we review several highly effective and creative closing techniques. The methods and tools discussed have proven successful for many B2B businesses and will help improve your close ratio.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jun 24, 2011 – Join our team of sales and marketing experts as we review several highly effective and creative closing techniques. The methods and tools discussed have proven successful for many B2B businesses and will help improve your close ratio. Topics for this complimentary webinar include:
* Using a Prospect Scorecard Qualification System
* Closing by telling stories – instead of selling features and benefits
* Leveraging testimonials and client quotes
* Using the Exploding Deal
* Closing with numbers & statistics
* Effective Lead Handling – using the right person and tools for the job
Title: Webinar: Advanced Closing Tools and Techniques to Grow your Business
Date: Thursday, July 21, 2011
Time: 12:00 PM – 12:30 PM EDT
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/512742328
After registering you will receive a confirmation email containing information about joining the Webinar.
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StartMarketingTech provides marketing and lead gen services technology companies, software companies, professional service firms and other B2B businesses. We provide Web Marketing programs, social media marketing, eMarketing, blogging and vlogging.
Insurance Agency Marketing Webinar: Effective Insurance Agency Closing Techniques
Posted on June 22nd, 2011 by John Scranton
Insurance Agency Marketing Webinar: Effective Insurance Agency Closing Techniques
Improve your agency closing techniques: * Closing by telling stories * Closing by leveraging testimonials * Closing with numbers & statistics * Effective Lead Handling Methods * Prospect Scorecard qualification
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jun 22, 2011 – Our Insurance Agency Marketing team will review Effective Insurance Agency Closing Strategies and Techniques. For each concept we review, we’ll share a real world example of these techniques and explain how they have resulted in improved close ratios. We think attendees will find these examples interesting and elucidating. A few of the unique closing methods covered include:
* How can you close a sale by talking about an old wooden desk?
* How can you close a sale by working backwards?
* How can an explosion help you close a sale?
* How can you close a sale using peer pressure?
To learn more about interesting topics like these, please use the webinar invitation below:
Join us for this brief, complimentary and educational webinar. Our team of insurance agency sales and marketing experts will review several highly effective closing strategies. The techniques and tools discussed have consistently proven successful and will assist you in growing your book of business and improving your closing ratio. Topics include:
* Closing by telling stories
* Closing by leveraging testimonials
* Closing with numbers & statistics
* Effective Lead Handling Methods
* Prospect Scorecard qualification
Date & Time: July 13th, Noon ET
To Register: https://www1.gotomeeting.com/register/872194921
For more information go to: http://www.startupselling.com/insurance-agency-marketing
StartUpSelling provides insurance agency marketing services for agencies, brokers, and for specialty agents like trucking and benefits agencies. We jump start insurance agency pipelines, increase sales activity, create effective insurance eMarketing programs, generate highly targeted prospect and email lists, build and refine insurance agency websites and offer efficient and effective insurance agency webinars. Our insurance marketing services have produced compelling ROI for many agencies and brokers across North America, leveraging our talented group of agency marketers and leading edge marketing technologies including insurance agency social media marketing, insurance SEO, insurance search engine marketing, ePublishing, insurance agency blogging and vlogging.
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Our customized insurance agency marketing and web marketing programs will make your agency name pervasive in your target market, changing the way you sell. When your producers call on a prospect, it will be a warm call – they will know your agency name, changing the entire approach and tenor of the call. The days of cold calling have ended with the arrival of insurance agency marketing 2.0 – now every call should be a warm call.
StartUpSelling Introduces Insurance Agency Skype Interviews For Agency Websites, YouTube & SEO
Posted on May 3rd, 2011 by John Scranton
StartUpSelling Introduces Insurance Agency Skype Interviews For Agency Websites, YouTube & SEO
StartUpSelling, a leading edge insurance agency web marketing firm, has introduced a new solution for agencies: Insurance Agency Skype Interviews for Agency Websites, YouTube and Insurance Agency SEO. |
FOR IMMEDIATE RELEASE
PRLog (Press Release) – May 03, 2011 – StartUpSelling, Inc., a leading edge insurance agency web marketing firm, has introduced a new solution for insurance agencies: Insurance Agency Skype Interviews for Agency Websites, YouTube and Insurance Agency SEO. With the emerging importance of insurance agency web marketing, agents and brokers need to ensure their websites are leveraging current internet tools to optimize their marketing reach. Web video products will be needed to improve insurance agency social media marketing, insurance agency SEO and insurance agency website efficacy.
If the pen is indeed mightier than the sword, is video mightier than the pen? Though written content will not disappear any time soon, video is rapidly increasing in popularity. After all, when one reviews recent YouTube statistics, there is some compelling evidence supporting the rapid acceptance of video as a preferred communication medium. StartUpSelling provides insurance agency video, insurance agency vlogs and now insurance agency Skype interviews to help brokers and agencies deliver professional video messaging without the need to leave their office or hire a video photographer. Insurance agency Skype interviews are professional, efficient and help convey a highly targeted message to their prospects and customers.
StartUpSelling is running a series of webinars on this topic, the first one is on May 5th:
Join us for this brief, complimentary web seminar. Our panel of subject matter experts will discuss the growing importance of video as an element of insurance agency marketing. The average website visit is just over 5 seconds, but the average YouTube visit is close to 20 minutes. This ability to attract and retain the attention of your target prospects can be effectively leveraged to build your sales pipeline. Topics include:
* How to develop effective website & YouTube video
* New Skype interview and recording techniques
* The impact of video on web presence and SEO
* Creating professional client video testimonials
* How to clearly convey your value proposition
* Leveraging website video & YouTube as a closing tool
Title: Webinar: Using Video, Skype Interviews & YouTube for Lead Generation and SEO – Expert Speaker
Date: Thursday, May 5, 2011
Time: 12:00 PM – 12:20 PM EDT
Reserve your Webinar seat at:
https://www1.gotomeeting.com/register/710046504
This webinar is open to insurance agencies, brokers, other B2B businesses and any non competitive organization. For more information go to: http://startupselling.com/insurance-agency-marketing.html or http://startupselling.com/insurance-agency-marketing.html.
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StartUpSelling, Inc. provides marketing and lead gen services for insurance agencies, professional service firms or any B2B company. We build the pipeline create effective Web Marketing programs, generate email lists, refine websites & SEO and run webinars.