All posts with the tag 'web seminars'
Join us for this brief, complimentary and educational web seminar. Our panel of agency marketing experts will review how integrated social media, webinar and appointment setting campaigns can yield compelling results and ROI for trucking agencies. Topics include:
* Social Media Marketing
* Trucking Web Seminar Series Results
* Appointment Setting Best Practices
* Warm Calls vs. Cold Calls
Date: Wednesday, January 18, 2012
Time: 12:00 PM – 12:30 PM EST
To Register: https://www1.gotomeeting.com/register/469196624
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing | Leave a Comment »
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Social Media, StartUpSelling, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan | Leave a Comment »
Happy Thanksgiving!
Thanksgiving is by definition a great time to stop and smell the roses. A few days off to spend time with family and friends and remind ourselves of how much we have to be thankful for. Like many others, I am most grateful for my lovely bride, family and friends, and good health. But this is business blog, so lets get pragmatic.
Top 3 Business Things I Am Most Thankful for in 2011
Virtual Business – The virtual business model has improved my lifestyle significantly. I am more effective during a 45-50 hour work week than I was previously during a 60+ hour week. The elimination of travel, office interruptions and internal meetings allows me to be more responsive to clients and prospects and to execute my sales and marketing initiatives with greater efficacy. It also allowed me to create a business that was profitable from day one. Most importantly, the virtual model creates more time for my family and yields an improved quality of life, and I am very appreciative.
Our eMarketing & Webinar Campaign – Our monthly insurance agency eMarketing and web seminar campaign continually yields 40-50% of our new prospects and clients. It is a program that we enjoy delivering, it brings value to our target market, and it pays significant dividends. A win/win/win like this is rare, so we invest time and resources in maintaining the efficacy of the campaign. However it continues to be time well spent and I am very thankful for the opportunities it creates.
Improved Retention – I came from the insurance business where 90% retention is mediocre, 95% is decent, and dollar for dollar retention rates often exceed 100% in a hard market. So I needed a retention reality check when leaving that industry. We do not disclose specific numbers, but subjectively from my viewpoint of very high standards, I felt our retention was good last year, and was very good this year. A bump to excellent next year would be phenomenal, but I am more than pleased at our current level.
What are you thankful for in your business?
Tags: eMarketing, Insurance Agency eMarketing, Insurance Agency Webinars, Thanksgiving, web seminars, Webinars
Posted in B2B Marketing, Business, Insurance Agency Marketing | Leave a Comment »
Insurance Agency Web Marketing – Presented by StartUpSelling, Inc.
Speakers: John Scranton & Alan Blume
- Agenda
- What is Insurance Agency Web Marketing?
- Discussion of the Key Elements
- Your Complimentary eBook
- Question & Answer Session
- Keys to an Effective Website
- It all starts with a great website…
- Clean, Current & Professional
- Quickly Convey Value Proposition
- Simple Navigation
- Clear Call to Action
- Optimized for Search
- Social Media Integration
- Leverage Social Media Marketing
- LinkedIn
- Blogging
- Attract Webinar Attendees
- Convey Expertise
- Expand Web Presence
- Educational content
- Interesting to your prospects
- Integrate video
- Now lets discuss eMarketing & webinars…
- Insurance Agency eMarketing
- Select an effective eMarketing engine
- Items to consider:
- Email repository
- Message creation interface
- Reporting capabilities
- Develop an educational message
- Professional emails > slick graphics
- Clear call to action
- We prefer a Web Seminar invitation
- Insurance Agency Webinars
- Choosing a Topic
- Educational and informative
- Relevant to your prospects
- Regulations, healthcare reform, OSHA
- Choosing a Speaker
- Expertise
- Not a salesperson
- Format
- Concise & professional
- Just like our webinar today
- Next Steps
- Appointment Setting Follow Up Calls
- Qualify using the Prospect Scorecard
- Topics for our next webinar…
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing | Leave a Comment »
Join us for this brief, complimentary webinar. Our team of insurance agency marketing experts will review web based methods to build your pipeline and create opportunity for your producers. We will also explain the Prospect Scorecard system to simply and easily track and qualify your pipeline opportunities.
Attendees will receive a complimentary copy of StartUpSelling’s new eBook, Insurance Agency Marketing 2.0, and a Prospect Scorecard designed for B2B agency producers.
Date & Time: November 16th at 1pm ET
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing | 2 Comments »
1.) Launch an Email Campaign – Insurance agency eMarketing is an important aspect to the successful growth of many agencies, however I believe that it is also a tool that can ignite your marketing initiatives and fill your pipeline quickly. By sending educationally oriented messages with a clear call to action to your target prospects, you can determine who might be interested in your services.
2.) Run a Web Seminar Series – Running web seminars that draw your in-profile prospects are a highly effective mechanism for building your prospect pool. Delivering useful information to your target market will allow you to build rapport and convey your value proposition, making the ensuing calls a very warm call for your producers.
3.) Targeted Follow Up Calls – What good is an email or web seminar campaign if it does not yield appointments and opportunities? Follow up with all who show interest in your email messaging or web seminar presentation in an expeditious manner. These are prospects who now know you and have some level of interest in your services, so reach out and qualify them and begin filling your pipeline.
Bonus Tip: Leverage LinkedIn – While executing steps 1, 2 and 3, take a few minutes to leverage LinkedIn to spread your message. Posting your email message or web seminar invitation in appropriate groups can improve results, and connecting with those you speak to will increase rapport and your ability to communicate.
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Webinars, LinkedIn, Social Media, web seminars
Posted in eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Telemarketing, Web Seminars | Leave a Comment »
Insurance Agency eMarketing & Web Seminar Case Studies
Presented by StartUpSelling, Inc.
Case Study #2 – Trucking Agency
- NJ based transportation agency
- Focus on large fleet accounts
- Provide creative solutions for risk management and insurance cost control
- Privately held
Challenges
- Many agents managed large books – needed to shift from a service culture to a sales force
- Lacked a current and up to date prospect list
- Sought to reach more prospects quickly
- Needed to convey unique understanding of industry to avoid commoditized sales
Process & Solution
- Engaged StartUpSelling to launch a highly target eMarketing and Web Seminar campaign
- eMarketing Campaign
- Procured list of 6,000 trucking executive emails
- Scrubbed list to remove personal emails
- 2 monthly emails inviting prospects to webinar
- Educational and interesting subject line
- Content is relevant and concise
Process & Solution
- Web Seminar Campaign
- Leverage external speakers – consultants, lawyers, advisors
- Topics include current industry regulations and issues – Hours of Service, driver retention, fuel costs, etc.
- Speakers do not promote their services, and they certainly do not sell insurance
- Web seminars are brief – lunch & learn format
Results
- 100+ Attendees per Month
- Reputation as experts
- Relationships with speakers
- Attractive to producers
- Full pipeline of in-profile prospects
- Recently closed a $115,000 commission account that refused to meet until they saw a KCI Webinar
- “Our days of cold calling are over…”
Web Seminar Lead Handling
- Web Seminar closes with a call to action
- Website link
- Case studies
- PowerPoint
- Producers call all registrants and attendees
- Solicit topic and presentation feedback and gauge interest in the subject
- Offer a complimentary consultation or review
- Seek a web meeting with web seminar prospect
Closing Web Seminar Leads
- Web Seminar attendees who are in-profile should yield an improved closing ratio
- Leverage your webinar campaign as an indication of the service you will provide
- Conveys your unique expertise
- Remember they would not have attended if they were not seeking assistance
- Patience is a virtue – and important to eMarketing and webinar campaigns
For more information, a one-to-one Agency Marketing strategy review, or a case study please contact: John Scranton johns(@)startupselling.com or www.startupselling.com.
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, web seminars
Posted in eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Web Seminars | Leave a Comment »
Insurance Agency eMarketing & Web Seminar Case Studies
Presented by StartUpSelling, Inc.
Agenda
- Review & Analysis of 2 Case Studies
- eMarketing Campaign Design
- Webinar Format, Content & Topics
- Building Webinar Registration & Attendance
- Follow-Up and Lead Handling Process
- How to Close Your eMarketing & Webinar Leads
- Question & Answer Session
Case Study #1 – Benefits Agency
- Maryland based benefits agency
- Focus on middle market accounts
- Provides full-service employee benefits solutions, consulting and plan administration
- Provides deep subject matter expertise
Challenges
- Seeking to increase top line – improve awareness of their services with 150+ employee companies
- Agents are very busy servicing large book of complex middle to large market accounts
- Target prospects (HR & Finance titles) which are often difficult to reach
- Needed a better way to convey expertise and value proposition to prospects
Process & Solution
- Engaged StartUpSelling to launch a highly target eMarketing and Web Seminar campaign with followup appointment setting calls
eMarketing Campaign
- SUS procured a list of 30,000 emails in target profile – it’s now much larger
- Scrubbed list to improve results
- 2 monthly emails inviting prospects to webinar
- Professional, business, non-graphical email
- Educational subject line & content
Process & Solution
- Web Seminar Campaign
- Topics include regulatory issues, COBRA, Healthcare Reform & Compliance
- Leverage an internal speaker (attorney)
- Concise and compelling presentations
- Content is useful & sought after by target titles
- Conveys unique & deep subject matter expertise
- Speaker is never selling
Results
- Recent Webinar:597 registrants,491 attendees,Many opportunities
- 150+ attendees per month
- Have built a following
- Access to prospects who were difficult to reach
- Platform to convey expertise and value proposition
- One closed webinar lead yielded a $60,000 commission account
Check back for Part 2 of our summary later this week…
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, web seminars
Posted in eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Web Seminars | Leave a Comment »
This afternoon we are recording a video preview of our upcoming web seminar titled: Insurance Agency eMarketing and Webinar Campaign Attracts 600 Prospects. Those of you who are interested in attending, please check back in the very near future for brief video that will outline the content and highlights of the presentation.
Tags: eMarketing, Insurance Agency Marketing, web seminars, YouTube
Posted in Insurance Agency Marketing | Leave a Comment »
