All posts with the tag 'web seminars'

Webinar on Wednesday February 8th at Noon ET – Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan

Posted on February 3rd, 2012 by John Scranton

Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:Insurance Agency Marketing Plan

* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing

Date & Time: February 8th at Noon ET

https://www1.gotomeeting.com/register/312132769

Four Step Insurance Agency Marketing Plan – Step 2: Start Your Marketing Engine

Posted on January 31st, 2012 by John Scranton

Now that you have completed Step 1 of the Four Step Insurance Agency Marketing Plan by developing a quality prospect list, an effective website and hopefully some collateral material, you are ready to start the engine of your marketing machine.  They primary driver of this engine will be your integrated eMarketing and web seminar campaign.

To begin your eMarketing and webinar series, you will need to perform an analysis of your target market.  You will only attract prospects by determining what their needs are and what they are interested in learning about.  For example, if you are selling to contractors who need information about new OSHA requirements, this could be an effective email and webinar topic – even though it is not directly related to the product you sell.  Hint: Ask your current clients what their challenges are to learn more about what your prospects need.

Once you have found an effective topic or theme, it is time to create your message.  Your email message should be professional, concise, and educational.  The goal is to open a dialogue with your prospect, not make an instant sale.  An effective message will drive significant web seminar attendance, a forum that should equally professional, concise and educational.  Like your email message, the webinar is also designed to open a dialogue with your prospect – not make an instant sale.

When properly executed, eMarketing and webinar campaigns will become a powerful source of in-profile prospects.  They have provided 40-50% of our business over the past two years.  To learn more about how to achieve this level of results, please attend our upcoming web seminar:

Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan

Date & Time: February 8th at Noon ET

https://www1.gotomeeting.com/register/312132769

Webinar: Case Study Review of Highly Successful eMarketing, Webinar & Social Media Campaign

Posted on January 17th, 2012 by John Scranton

Our colleagues at StartMarketingTech are offering a complimentary web seminar on Thursday that will discuss eMarketing, webinars and social media marketing – all important topics for a 2012 agency marketing campaign. This presentation will not be agency specific, but will be targeting B2B salespeople which directly translates to commercial P&C and group benefits producers.

How eMarketing and Social Media Marketing Produced Millions in Software Sales

Join us for this brief, educational web seminar. Our team of marketing experts will provide a case study review of how an integrated eMarketing, webinar and social media marketing campaign resulted in millions of dollars of software sales for an emerging SaaS solution. The unique approach and hands-on methodology used has helped many software and tech companies grow the top and bottom line. We will be joined by the StartMarketingTech CEO, the author of Sell More & Work Less. Topics include:

* Building an effective target prospect & email list
* Social Media Marketing Strategies
* eMarketing Campaign Design
* Web Seminar Best Practices
* Integrated Web Marketing to close more business

Date & Time: January 19th at Noon ET

To Register: https://www1.gotomeeting.com/register/959508065

For more information: http://www.startmarketingtech.com/

Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan

Posted on January 13th, 2012 by John Scranton

Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:Insurance Agency Marketing Plan

* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing

Date & Time: February 8th at Noon ET

https://www1.gotomeeting.com/register/312132769

Insurance Agency Marketing Plans – 3 Minute Video Blog

Posted on January 12th, 2012 by John Scranton

Insurance Agency eMarketing and Social Media Best Practices – Webinar Replay

Posted on January 4th, 2012 by John Scranton

How to Jumpstart your 2012 Trucking Agency Marketing Campaign

Posted on December 23rd, 2011 by John Scranton

Join us for this brief, complimentary and educational web seminar. Our panel of agency marketing experts will review how integrated social media, webinar and appointment setting campaigns can yield compelling results and ROI for trucking agencies. Topics include:

* Social Media Marketing
* Trucking Web Seminar Series Results
* Appointment Setting Best Practices
* Warm Calls vs. Cold Calls

Date: Wednesday, January 18, 2012
Time: 12:00 PM – 12:30 PM EST
To Register: https://www1.gotomeeting.com/register/469196624

4 Step Insurance Agency Marketing Plan (Graphic)

Posted on December 12th, 2011 by John Scranton

Insurance Agency Marketing Plan

Happy Thanksgiving! What are you thankful for this year?

Posted on November 22nd, 2011 by John Scranton

Happy Thanksgiving!

Thanksgiving is by definition a great time to stop and smell the roses.  A few days off to spend time with family and friends and remind ourselves of how much we have to be thankful for.  Like many others, I am most grateful for my lovely bride, family and friends, and good health.  But this is business blog, so lets get pragmatic.

Top 3 Business Things I Am Most Thankful for in 2011

Virtual Business – The virtual business model has improved my lifestyle significantly.  I am more effective during a 45-50 hour work week than I was previously during a 60+ hour week.  The elimination of travel, office interruptions and internal meetings allows me to be more responsive to clients and prospects and to execute my sales and marketing initiatives with greater efficacy.  It also allowed me to create a business that was profitable from day one.  Most importantly, the virtual model creates more time for my family and yields an improved quality of life, and I am very appreciative.

Our eMarketing & Webinar Campaign – Our monthly insurance agency eMarketing and web seminar campaign continually yields 40-50% of our new prospects and clients.  It is a program that we enjoy delivering, it brings value to our target market, and it pays significant dividends.  A win/win/win like this is rare, so we invest time and resources in maintaining the efficacy of the campaign.  However it continues to be time well spent and I am very thankful for the opportunities it creates.

Improved Retention – I came from the insurance business where 90% retention is mediocre, 95% is decent, and dollar for dollar retention rates often exceed 100% in a hard market.  So I needed a retention reality check when leaving that industry.  We do not disclose specific numbers, but subjectively from my viewpoint of very high standards, I felt our retention was good last year, and was very good this year.  A bump to excellent next year would be phenomenal, but I am more than pleased at our current level.

What are you thankful for in your business?

Insurance Agency Web Marketing Webinar Summary Outline

Posted on November 16th, 2011 by John Scranton

Insurance Agency Web Marketing – Presented by StartUpSelling, Inc.

Speakers: John Scranton & Alan Blume

  • Agenda
    • What is Insurance Agency Web Marketing?
    • Discussion of the Key Elements
    • Your Complimentary eBook
    • Question & Answer Session
  • Keys to an Effective Website 
    • It all starts with a great website…
    • Clean, Current & Professional
    • Quickly Convey Value Proposition
    • Simple Navigation
    • Clear Call to Action
    • Optimized for Search
    • Social Media Integration
  • Leverage Social Media Marketing
    • LinkedIn
    • Blogging
    • Attract Webinar Attendees
    • Convey Expertise
    • Expand Web Presence
    • Educational content
    • Interesting to your prospects
    • Integrate video
    • Now lets discuss eMarketing & webinars…
  • Insurance Agency eMarketing
    • Select an effective eMarketing engine
    • Items to consider:
    • Email repository
    • Message creation interface
    • Reporting capabilities
    • Develop an educational message
    • Professional emails > slick graphics
    • Clear call to action
    • We prefer a Web Seminar invitation
  • Insurance Agency Webinars
    • Choosing a Topic
    • Educational and informative
    • Relevant to your prospects
    • Regulations, healthcare reform, OSHA
    • Choosing a Speaker
    • Expertise
    • Not a salesperson
    • Format
    • Concise & professional
    • Just like our webinar today
  • Next Steps
    • Appointment Setting Follow Up Calls
    • Qualify using the Prospect Scorecard
    • Topics for our next webinar…