By John Scranton – Sales & Business Development

Now that you have completed Step 1 of the Four Step Insurance Agency Marketing Plan by developing a quality prospect list, an effective website and hopefully some collateral material, you are ready to start the engine of your marketing machine.  They primary driver of this engine will be your integrated eMarketing and web seminar campaign.

To begin your eMarketing and webinar series, you will need to perform an analysis of your target market.  You will only attract prospects by determining what their needs are and what they are interested in learning about.  For example, if you are selling to contractors who need information about new OSHA requirements, this could be an effective email and webinar topic – even though it is not directly related to the product you sell.  Hint: Ask your current clients what their challenges are to learn more about what your prospects need.

Once you have found an effective topic or theme, it is time to create your message.  Your email message should be professional, concise, and educational.  The goal is to open a dialogue with your prospect, not make an instant sale.  An effective message will drive significant web seminar attendance, a forum that should equally professional, concise and educational.  Like your email message, the webinar is also designed to open a dialogue with your prospect – not make an instant sale.

When properly executed, eMarketing and webinar campaigns will become a powerful source of in-profile prospects.  They have provided 40-50% of our business over the past two years.  To learn more about how to achieve this level of results, please attend our upcoming web seminar:

Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan

Date & Time: February 8th at Noon ET

https://www1.gotomeeting.com/register/312132769