Daily blog entries, ideas, and strategies to improve Insurance Agency Marketing, Lead Generation, Social Media & SEO. Thank you for visiting! – John Scranton
All posts with the tag 'web seminars'
Webinar on Wednesday February 8th at Noon ET – Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on February 3rd, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
Four Step Insurance Agency Marketing Plan – Step 2: Start Your Marketing Engine
Posted on January 31st, 2012 by John Scranton
Now that you have completed Step 1 of the Four Step Insurance Agency Marketing Plan by developing a quality prospect list, an effective website and hopefully some collateral material, you are ready to start the engine of your marketing machine. They primary driver of this engine will be your integrated eMarketing and web seminar campaign.
To begin your eMarketing and webinar series, you will need to perform an analysis of your target market. You will only attract prospects by determining what their needs are and what they are interested in learning about. For example, if you are selling to contractors who need information about new OSHA requirements, this could be an effective email and webinar topic – even though it is not directly related to the product you sell. Hint: Ask your current clients what their challenges are to learn more about what your prospects need.
Once you have found an effective topic or theme, it is time to create your message. Your email message should be professional, concise, and educational. The goal is to open a dialogue with your prospect, not make an instant sale. An effective message will drive significant web seminar attendance, a forum that should equally professional, concise and educational. Like your email message, the webinar is also designed to open a dialogue with your prospect – not make an instant sale.
When properly executed, eMarketing and webinar campaigns will become a powerful source of in-profile prospects. They have provided 40-50% of our business over the past two years. To learn more about how to achieve this level of results, please attend our upcoming web seminar:
Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on January 13th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
How to Jumpstart your 2012 Trucking Agency Marketing Campaign
Posted on December 23rd, 2011 by John Scranton
Join us for this brief, complimentary and educational web seminar. Our panel of agency marketing experts will review how integrated social media, webinar and appointment setting campaigns can yield compelling results and ROI for trucking agencies. Topics include:
* Social Media Marketing
* Trucking Web Seminar Series Results
* Appointment Setting Best Practices
* Warm Calls vs. Cold Calls
Date: Wednesday, January 18, 2012
Time: 12:00 PM – 12:30 PM EST
To Register: https://www1.gotomeeting.com/register/469196624
Happy Thanksgiving! What are you thankful for this year?
Posted on November 22nd, 2011 by John Scranton
Happy Thanksgiving!
Thanksgiving is by definition a great time to stop and smell the roses. A few days off to spend time with family and friends and remind ourselves of how much we have to be thankful for. Like many others, I am most grateful for my lovely bride, family and friends, and good health. But this is business blog, so lets get pragmatic.
Top 3 Business Things I Am Most Thankful for in 2011
Virtual Business – The virtual business model has improved my lifestyle significantly. I am more effective during a 45-50 hour work week than I was previously during a 60+ hour week. The elimination of travel, office interruptions and internal meetings allows me to be more responsive to clients and prospects and to execute my sales and marketing initiatives with greater efficacy. It also allowed me to create a business that was profitable from day one. Most importantly, the virtual model creates more time for my family and yields an improved quality of life, and I am very appreciative.
Our eMarketing & Webinar Campaign – Our monthly insurance agency eMarketing and web seminar campaign continually yields 40-50% of our new prospects and clients. It is a program that we enjoy delivering, it brings value to our target market, and it pays significant dividends. A win/win/win like this is rare, so we invest time and resources in maintaining the efficacy of the campaign. However it continues to be time well spent and I am very thankful for the opportunities it creates.
Improved Retention – I came from the insurance business where 90% retention is mediocre, 95% is decent, and dollar for dollar retention rates often exceed 100% in a hard market. So I needed a retention reality check when leaving that industry. We do not disclose specific numbers, but subjectively from my viewpoint of very high standards, I felt our retention was good last year, and was very good this year. A bump to excellent next year would be phenomenal, but I am more than pleased at our current level.
What are you thankful for in your business?
