One of our most read and most useful articles is Should You Hire an Insurance Agency Producer Without an Insurance Agency Marketing Program? by StartUpSelling CEO Alan Blume. This concise article offers keen insights for any agency who is considering growth through the addition of new producers. Here is a brief excerpt and a link to the full article:
I recently read an interesting insurance agency marketing blog entitled, I Want Leads Like I Want My Morning Coffee,by John Scranton, a former insurance agency sales executive, or in their jargon, an “agency producer”. The gist of the article was that John was craves quality leads, just like he craved a quality cup of coffee. John isn’t alone in this craving, essentially all salespeople crave good quality leads, to help improve time efficacy and close ratios. The process is often referred to as a sales funnel or sales pipeline. The theory is simple enough; pouring high quality leads into the top of the selling funnel will result in more closes flowing out the bottom of the funnel.
The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Sell More & Work Less will help sales professionals seeking to sell better and more efficiently, a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional hoping to improve the top line.
