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All posts with the tag 'StartUpSelling'
StartUpSelling Has Updated Their Website
Please use the image link below to visit StartUpSelling’s updated website. Their Insurance Agency Marketing expert team has not only improved the look and feel, but added additional content and resources to the site. Feel free to offer feedback.
Sales & Marketing Tip of the Day: Narrow Your Focus
What services do you provide? Why would people want to do business with you? How are you better than the next guy?
These simple questions are much too difficult for many agency executives to answer. The answers are clouded by the abstract concepts and strategies we read in the trade magazines explaining how to mask the fact that we are selling insurance. The quandary is further complicated for those who are striving to be everything to everyone – and are at risk of being nothing to no one.
The fastest and most effective path to cleaning the dust off of your value proposition and finding your true mission as a salesperson or producer is to narrow your focus. Keep throwing the darts at the 20 until you can consistently hit your target. Only then should you consider going for the 19′s, 18′s or bulls-eye.
StartUpSelling provides marketing solutions to insurance agencies. Our deep industry expertise allows us to understand the challenges our clients face and to create effective solutions. Our virtual model allows us to deliver a compelling value and responsive service.
Those are my responses to questions above. Delivered from memory as fast as I can type. They are easy to answer, because we have a highly focused sales and marketing strategy.
Webinar: 20 Tips in 20 Minutes for Insurance Agency Social Media Marketing
Join us for this complimentary and educational 20 minute power webinar. Our panel of agency marketing experts will unveil 20 critical tips for Social Media Marketing Success. These tips have created opportunities for agencies by increasing website traffic, engaging prospects and attracting new business. Topics include:
* Optimizing LinkedIn, Twitter, and Facebook Profiles
* Leveraging Blog and Article Content to Engage Prospects
* Website Landing Pages and Lead Conversion
* Qualifying Social Media Suspects to Find Opportunities
Date & Time: Wednesday, May 30 12:00 PM – 12:25 PM EDT
To Register: https://www1.gotomeeting.com/register/649628208
New Insurance Agency Marketing Case Study: eMarketing, Webinars & Warm Calls Drive Revenue
“StartUpSelling is by far the best insurance agency marketing company I have ever worked with. It’s not just the quality of the insurance agent leads they provide, it’s the deep and considered approach they take that really impresses me.” – Dick Chelten, CLU, ChFC, RHU, Chelten Benefits Group
The ABC’s of Insurance Agency SEM And SEO
What’s the difference between Insurance Agency SEM and Insurance Agency SEO? Let’s start with a definition of each. SEM stands for Search Engine Marketing which is a type of Internet marketing which attempts to promote agency websites by improving their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. SEO stands for Search Engine Optimization, which incorporates the same goal of insurance SEM, improved agency website visibility in SERPs, but does so targeting organic (free) listings. Insurance SEO is a subset or component of SEM, and is often considered a requisite component of SEM initiatives. Acronyms abound for both initiatives. Here are some of the key elements of SEO, all of which will be found within a description of a more comprehensive Agency SEM program:
a. Agency Website Design
b. On page optimization
c. Off page optimization
d. Social Media (some consider this SEM)
e. Agency Blogging
f. Website Images
g. Website Videos
h. Relevant Backlink building
i. White Hat SEO Wheels
When we discuss SEM, we add pay for performance options including Insurance Agency PPC campaigns and ad words, article submissions, micro blogging, etc. Keyword analysis is performed for both SEO and SEM. Insurance Agency SEM requires constant care and consistent attention, it should be updated and monitored continually. Another aspect of SEM is Social Media Marketing (SMM) and Search Engine Marketing Management (SEMM). SEMM relates to many activities including SEO but focuses on ROI management instead of traffic building metrics. SEMM also integrates organic SEO, aspiring toward top SERP ranking without requiring PPC budget dollars. Thus we can add SEMM, SMM and PPC to our SEM list, completing the basics for the ABCs of SEM and SEO. Let’s review what an SEM list might look like:
a. Agency Website Design
b. On page optimization
c. Off page optimization
d. Social Media (some consider this SEM)
e. Agency Blogging
f. Website Images
g. Website Videos
h. Relevant Backlink building
i. White Hat SEO Wheels
j. PPC Campaigns
k. Ad Words analysis
l. Micro blogging (Twitter, etc.)
m. YouTube (Video)
n. Shopping Carts
o. PPC Campaign Management & Budget Review
p. Conversion Ratio Management and ROI Analysis
Our somewhat more comprehensive SEM list places us more than half way through the alphabet, and it’s just a list of the basics. There are great complexities with SEO and Insurance SEM, neither is likely to be mastered by the casual researcher, a financial professional, agency owner or agency producer aspiring to improve their technological web proficiency. Even well staffed marketing departments of small to midsize agencies, perhaps in the $50 Million to $750 Million premium range ($5 Million to $75 Million in agency commissions), may entertain outsourcing these types of complex insurance marketing initiatives to an expert firm.
For more information on Insurance Agency Marketing go to: http://www.startupselling.com or http://www.startupselling.com/insurance-agency-marketing.html. StartUpSelling, Inc. provides outsourced marketing, sales and lead generation services focusing in the areas of insurance agency eMarketing, web seminar marketing, telemarketing, insurance agency SEO, insurance agency social media marketing and website development. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing and sales concepts.
Article Source: http://EzineArticles.com/?expert=Alan_Blume
Webinar Tuesday: 5 Steps to Social Media Marketing Success
Join us for this brief, complimentary and educational web seminar. We will review the key steps to developing an effective social media presence. Expert guest speaker and author Alan Blume will review of these simple steps and best practices to optimize social media marketing for insurance agencies. Topics include:
* Selecting the Right Social Media Websites
* Skills & Time Investment Required
* Effective B2B Blogging
* LinkedIn, Facebook & Twitter
Date: Tuesday, April 17, 2012
Time: 12:00 PM – 12:30 PM PDT
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/608283145
