Daily blog entries, ideas, and strategies to improve Insurance Agency Marketing, Lead Generation, Social Media & SEO. Thank you for visiting! – John Scranton
All posts with the tag 'StartUpSelling'
Sales & Marketing Help for $15 or Less
Posted on January 25th, 2012 by John Scranton
I speak with salespeople every day who are looking for sales and marketing assistance. Seeking greater exposure, more opportunities and improved sales processes. Some are not yet ready to invest in comprehensive solutions like we provide and are looking for a low cost alternative. Here are two tools, which cost less than $15 combined, that will help you get started:
Sell More & Work Less: Web Selling Techniques Everyone Should Use
The more virtual your business, the more flexible the hours, the lower the overhead, and the greater the profit potential. Sell More & Work Less will help sales professionals seeking to sell better and more efficiently, a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits, or an independent professional hoping to improve the top line.
Web based selling is the wave of the future – and available now – for all salespeople and businesses. Even a partially web based sales operation can be more efficient, more effective and more profitable that a traditional brick and mortar operation. Sell More & Work Less is a fast and easy read, offering quick tips, in depth reviews and real world scenarios to help existing or aspiring sales people to sell more… and work less.
The Prospect Scorecard
The Prospect Scorecard offers salespeople and businesses a simple and easy way to qualify, track and rank their best prospects. Salespeople, sales managers, entrepreneurs, sole proprietors, insurance agents, realtors and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. The Prospect Scorecard resolves this issue, simply, quickly and easily for any salesperson or business.
What does your perfect client look like? Create a Prospect Scorecard to quantify your approach to prospecting and pipeline building. Some of the attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies between $5 million and $10 million in revenue? Are your best prospects fast-growing firms like those found on the Inc. 500 list? Are you selling to consumers? If you’re selling to consumers, are they high net worth prospects, middle income, younger or older? Are your prospects in a specific niche market such as banking, insurance, biotech, plumbing, consulting, education, etc.? Create a Prospect Scorecard with your ideal attributes and a customized qualification abbreviation to help you determine if you are selling to an in-profile prospect.
Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on January 13th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Sell More & Work Less – Tip 1: Put Your Car Keys on Your Desk and Leave Them There
Posted on January 5th, 2012 by John Scranton
For 101 tips like these, check out our new book on Amazon.com
Webinar Summary: Qualify Your Pipeline with The Prospect Scorecard
Posted on December 7th, 2011 by John Scranton
Qualify Your Pipeline with The Prospect Scorecard
Presented by StartUpSelling, Inc.
Our Speakers: Alan Blume & John Scranton
Agenda
- What is it The Prospect Scorecard?
- How do you currently describe prospects?
- How do you create a Scorecard? (Live Example)
- How do you use the Prospect Scorecard?
- How to obtain your sample Scorecard
- Quantitative Prospect Qualification Tool
- Allows Salespeople to Measure Who Will Buy
- Available via iPhone App or Microsoft Excel
- Objective pipeline measurement system, part of the 4-Phase Sales Process
- How many salespeople have described a prospect as Hot? Cold?
- What does that mean?
- An 8 out of 10 is much more valuable
- Accurate numerical scores show the true strength of a sales pipeline
- “I have a bunch of hot prospects.” vs. “I have a 10, two 9’s, and three 8’s – with BUD”.
- Determine the Attributes of your best clients
- We suggest no more than 10
- Examples could be:
- Company Size
- Geographic Location
- Industry
- Structure
- Employees
- Create Prospect Qualifier Acronym
- Lets see a live example…
What are our qualifying attributes?
- $2 to $50 Million in Revenue
- Have access to sufficient Budget
- Open to Outsourcing
- Insufficient Marketing Resources
- Specialized or Verticalized
Bonus Point: Referral or Cross-Sale
What is our Prospect Qualifier Acronym?
B – Budget
U– Urgency
D – Decision Maker
Other examples: BUNT, BUTANE, RENT, OUT, PUNT, etc.
- Run each through your scorecard
- Measure their attributes against those of your best clients
- Creates as objective value of your prospect’s likelihood to purchase
- This will show you who is worth your largest time investment
- The Prospect Scorecard is one of the many sales & marketing tools we provide
Question & Answer Session
December Insurance Agency Marketing Web Seminar Schedule
Posted on November 23rd, 2011 by John Scranton
Learn How to Qualify & Quantify Your Agency Pipeline with the Prospect Scorecard
Join us for this brief, complimentary web seminar. Our team of insurance agency sales and marketing experts will review how to qualify and quantify your agency sales pipeline using the Prospect Scorecard. We will explain how to develop your own scorecard that will allow producers to objectively measure their prospects. Topics include:
* How to create your Prospect Scorecard
* How to measure your pipeline prospects
* Hot and cold vs. 5′s and 10′s
* The value of objective measurement
Web seminar attendees will receive a complimentary copy of the Microsoft Excel version of the Prospect Scorecard specifically designed for commercial lines and group benefits producers.
Date & Time: December 7th at Noon EST
To Register: https://www1.gotomeeting.com/register/124834609
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Trucking Agency Appointment Setting Success Stories
Join us for this brief, complimentary web seminar. Our team of insurance agency marketing experts will review several highly successful trucking insurance agency appointment setting campaigns. Our presentation will feature programs targeting owner operators, small fleets and large fleets. Topics include:
* Large fleet campaign yielding six figure commissions
* Small fleet program generating 5 appointments per week
* Owner operator cold calls creating 2-3 quotes per week
* Call pitch and script development and refinement
* Effective lead handling methodology
Date & Time: December 14th Noon ET
To Register: https://www1.gotomeeting.com/register/644614056
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Insurance Agency eMarketing Best Practices
Join us for this brief, complimentary web seminar. Our team of insurance agency and marketing experts will review best practices for a successful eMarketing campaign. This includes our Top 5 Do’s and Dont’s to maximize deliverability and effectiveness. Topics include:
* Insurance Agency eMarketing Best Practice
* Top 5 Items for a Successful Campaign
* Top Items to Avoid at All Costs
* Sample Emails to Illustrate Concepts
Date & Time: December 21st at Noon ET
To Register: https://www1.gotomeeting.com/register/144223273


