All posts with the tag 'Social Media'

Webinar Tuesday: 5 Steps to Social Media Marketing Success

Join us for this brief, complimentary and educational web seminar. We will review the key steps to developing an effective social media presence. Expert guest speaker and author Alan Blume will review of these simple steps and best practices to optimize social media marketing for insurance agencies. Topics include:

* Selecting the Right Social Media WebsitesInsurance Agency SEO
* Skills & Time Investment Required
* Effective B2B Blogging
* LinkedIn, Facebook & Twitter

Date: Tuesday, April 17, 2012
Time: 12:00 PM – 12:30 PM PDT

Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/608283145

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Social Media | Leave a Comment »

2012 Insurance Agency Website Requirements

As I speak to agency principals, managers and marketing executives each day, I learn that there are vast differences in the perceived definition of a “current and up to date website.”  Nearly all agree that an updated and attractive look and feel is important, but opinions differ regarding these 5 elements – all of which are absolutely critical when developing or updating a website to meet the standards of 2012:

  1. Simple Navigation – When visitors arrive at an agency site, they should find no challenge in navigating through the pages and features.  If they do, they will leave.  Make sure navigation is simple, intuitive and easy to understand.
  2. Search Engine Optimization – Any agency website that is not optimized for search is missing an opportunity, and the longer they wait the more difficult and costly the process to recover.  All agency websites should be optimized on-page and off-page with keywords specifically developed for their target market.
  3. Social Media Integration – At a minimum, websites should feature links to your business social media profiles within the banner or main navigation.  Integrated feeds are more effective for user engagement and SEO.
  4. Dynamic Content – Visitors and search engines prefer relevant and dynamic content.  Constant updates and improvements to the content will attract traffic.  Targeted content will attract in-profile prospect traffic.  An integrated blog feed can help achieve this.
  5. Clear Call to Action – After an in-profile prospects arrives at an insurance agency website and is impressed with the content, navigation and social integration, they have immediately see how to interact with the agency.  The primary call to action should be obvious simple to execute.  Never allow a prospect to struggle to reach a hungry producer.

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Websites | Leave a Comment »

Insurance Agency Social Media Marketing – LinkedIn Article

I just came across this article on the Inc magazine website: 11 Ways to Maximize Sales With LinkedIn.  Very similar to the basic LinkedIn marketing strategy we recommend.  Pay particular attention to building connections, requesting recommendations and joining groups.

For more information about insurance agency social media marketing please contact StartUpSelling.

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Reblog: Insurance Search Engine Marketing – The Top 5 Do’s and Don’ts (via Alan Blume’s Web Marketing Blog)

Insurance Search Engine Marketing is also known by other names including Insurance SEM, Insurance Search Engine Optimization and Insurance SEO. These terms all translate to the same basic concept, optimizing your Insurance Website for improve Search Engine Page rankings (Search Engine Results Page or SERPs). The goal for insurance organizations, bet they insurance carriers, brokers or insurance agencies, is to achieve organic Google page one results, preferably page one, position one. I’m using Google in this case generically, as the same goal is true for Bing and Yahoo. The basics for Insurance Search Engine Marketing are noted below, that said, Insurance Search Engine Marketing is a highly complex initiative, and requires ongoing efforts for both on-page and off-page marketing tactics. [Read More...]

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Posted in Insurance Agency Marketing, Insurance Agency SEO, Search Engine Optimization, Social Media | Leave a Comment »

Webinar: 5 Key Steps to Social Media Marketing Success

Join us for this brief, complimentary and educational web seminar. We will review the key steps to developing an effective social media presence. Expert guest speaker and author Alan Blume will review of these simple steps and best practices to optimize social media marketing for insurance agencies. Topics include:

* Selecting the Right Social Media Websites
* Skills & Time Investment Required
* Effective B2B Blogging
* LinkedIn, Facebook & Twitter

Date: Tuesday, April 17, 2012
Time: 12:00 PM – 12:30 PM PDT

To Register: https://www1.gotomeeting.com/register/608283145

This webinar is sponsored by WIAA.

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Social Media | Leave a Comment »

How to Insure the Success of Your Producers – Webinar Summary

Insure the Success of Your Producers

Our Speakers: John Scranton & Alan Blume

Agenda

  • The Old Way
  • A Better Way
    • Prospect Identification
    • Prospect List Generation
    • Email Marketing
    • Web Seminars
    • Appointment Setting Warm Calls
    • Appointment Setting Cold Calls
    • Social Media Marketing
  • Question & Answer Session

The Old Way

  • A Desk and Phone
  • Cold Calling
  • 2-3 Appointments per Day
  • 30,000 Miles per Year
  • 60+ Hour Weeks
  • High Failure Rate
  • Agents are Seeking a Better Way…

A Better Way – Insure the Success of Producers

Prospect List Generation

  • Industry, Size, Geography
  • Titles, Data Fields, Emails
  • Carefully Select Vendor
  • Append and Scrub

Reach Your Prospects

  • Professional, Educational Email Marketing
  • Effective for B2B Prospects
  • Commercial P&C
  • Group Benefits
  • Educate Your Prospect – Do Not Sell
  • Convey Your Message Quickly
  • Feature a Value Driven Call to Action
  • Use Multipart Mime (limited graphics) Business Emails
  • Limit Frequency & List Use

What Does Your Prospect See?

Webinar Call to Action

  • Sample Webinar Topics:
  • Outlook Backup Best Practices
  • Hours of Service Regulations – Changes and Impact
  • Learn about Mandated W2 Reporting & PPACA Updates
  • How to Integrate Social Media Into Your Training Initiatives

Appointment Setting Calls

  • Warm Call Opportunities:
    • Email Opens
    • Email Click-Throughs
    • Webinar Registrants
    • Webinar Attendees
  • Identifies Interested Prospects
  • Infinitely More Valuable than Cold Calls
  • Producers Should Only Make Warm Calls
  • Professional Callers are also Effective

Vertical Cold Calling

Social Media Marketing

  • Blogging
  • ePublishing
  • LinkedIn
  • Twitter
  • Facebook
  • Google+
  • Pinterest

Question & Answer Session

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing | Leave a Comment »

What does StartUpSelling provide?

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Webinar: How to Insure the Success of Your Producers

Join us for this brief, complimentary web seminar. Our expert panel will review a series of marketing and lead generation programs which have been leveraged by agencies like yours to fill the sales pipeline and ensure the success of their producers. Topics include:

* Building an ideal prospect email list
* Reaching prospects via email marketing
* Web seminar lead generation campaigns
* Effective appointment setting methodology
* Lead handling and qualifying processes

Date & Time: Wednesday April 4th at Noon ET

To Register: https://www1.gotomeeting.com/register/468876137

For more information: www.startupselling.com

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing | Leave a Comment »

Webinar Summary: LinkedIn Training for Insurance Executives

LinkedIn Training for Insurance Executives

Speaker: John Scranton, Business Development, StartUpSelling, Inc.

Agenda

 

  • Importance of Social Media
  • Selecting the Right Social Networks
  • Skills & Time Investment Required
  • Overview of the Key LinkedIn Elements:
    • Profile
    • Company Page
    • Groups
  • Question & Answer Session

Why Social Media?

  • 845 Million Facebook Users
  • 350 Million Twitter Users
  • 150 Million LinkedIn Users
  • Over 2 Billion YouTube Views per Day
  • Over 150 Million Blogs

Sources: Wikipedia & Mashable

How to Pick Your Targets

 

  • B2B versus B2C
  • Business to Business
    • Focus on LinkedIn
    • Maintain a Blog
    • Leverage YouTube
  • Business to Consumer
    • Focus on Facebook & Twitter
    • Maintain a Blog
    • Leverage YouTube
  • Invest time with target prospects

Skills & Time Investment Required

  • Startup Phase
    • Create Social Media Profiles
    • Create Blog
    • Optimize Profiles
  • Ongoing Requirements
    • An hour per week
    • Write a blog
    • Share to Social Networks
  • Consider Professional Outsource
  • Let’s Review the LinkedIn Basics…

LinkedIn Basics

  • LinkedIn is the Facebook of business
  • Network with clients & colleagues
  • Improve web presence
  • Find your prospects
  • Key elements:
    • Profile
    • Company Page
    • Groups
  • Let’s Review Samples…

LinkedIn Profile Optimization Sample

Company Pages

  • The LinkedIn Profile for your business
  • All employees should connect to page
  • Complete summary and specialties
  • Specialties should reflect search keywords
  • Once those items are complete:
  • Product pages (Advanced Training)
  • Integrate YouTube Video (Advanced Training)
  • Monitor page analytics (Advanced Training)
  • Blog/RSS Feed Integration (Advanced Training)

 

LinkedIn Company Page Sample

Group Participation

  • You are able to join up to 50 groups
  • LinkedIn Groups offer a huge opportunity
  • Dramatically increase your contact universe
  • Post targeted content to groups
  • Engage in discussions
  • Create groups (Advanced Training)
  • Drive Group Membership (Advanced Training)
  • Moderate & Manage (Advanced Training)

LinkedIn Group Samples

Action Items

  • Optimize your profile
  • Update company page
  • Join groups that include prospects
  • Regularly post content
    • Blog entries
    • Articles
    • Announcements
    • Webinar invitations
  • Participate in group discussions
  • Search for prospects

 

 

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency SEO, Insurance Agency Web Marketing, Search Engine Optimization, Social Media | Leave a Comment »

Webinar Thursday: LinkedIn Training for Top 100 Insurance Agency Executives

Join us for this 20 minute educational power webinar.  Our team of insurance agency social media marketing experts will review the critical elements to effectively leveraging LinkedIn.  This powerful network will help you improve your web presence, find prospects and retain clients.  Many Top 100 Agency Executives have yet to use LinkedIn to its full potential.  Topics include:

* LinkedIn Profile Enhancement
* Applications and Blog Integration
* Unlocking the Power of LinkedIn Groups
* How to find your Target Prospects
* How to Strengthen Client Relationships

Date: Thursday, March 22, 2012
Time: 12:00 PM – 12:20 PM EDT

Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/922627944

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Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Social Media | Leave a Comment »

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