All posts with the tag 'Social Media'
Posted on February 3rd, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, SEO, Social Media, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan | Leave a Comment »
Posted on February 2nd, 2012 by John Scranton
Insurance Agency Lead Generation
http://www.linkedin.com/groups?about=&gid=2823318
This group is designed to bring together insurance industry professionals to share lead generation and marketing concepts to grow their agencies.
Social Media Marketing for Insurance Agencies
http://www.linkedin.com/groups?about=&gid=3355214
Join the social media marketing revolution and explore new avenues for marketing your agency, building your brand online and increasing sales. Discuss methods and techniques with other insurance professionals and industry experts. Exchange knowledge on using SEO, eMarketing, websites, and social media sites to add prospects to your pipeline.
Insurance Agency SEO
http://www.linkedin.com/groups?about=&gid=3735783
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition. Insurance Agency SEO, when properly implemented, provides excellent lead generation opportunities in addition to the obvious benefits of enhanced web visibility. We will discuss these and other benefits and challenges of Search Engine Optimization in this group.
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing | Leave a Comment »
Posted on January 20th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, StartUpSelling, telemarketing
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan | 2 Comments »
Posted on January 17th, 2012 by John Scranton
Our colleagues at StartMarketingTech are offering a complimentary web seminar on Thursday that will discuss eMarketing, webinars and social media marketing – all important topics for a 2012 agency marketing campaign. This presentation will not be agency specific, but will be targeting B2B salespeople which directly translates to commercial P&C and group benefits producers.
How eMarketing and Social Media Marketing Produced Millions in Software Sales
Join us for this brief, educational web seminar. Our team of marketing experts will provide a case study review of how an integrated eMarketing, webinar and social media marketing campaign resulted in millions of dollars of software sales for an emerging SaaS solution. The unique approach and hands-on methodology used has helped many software and tech companies grow the top and bottom line. We will be joined by the StartMarketingTech CEO, the author of Sell More & Work Less. Topics include:
* Building an effective target prospect & email list
* Social Media Marketing Strategies
* eMarketing Campaign Design
* Web Seminar Best Practices
* Integrated Web Marketing to close more business
Date & Time: January 19th at Noon ET
To Register: https://www1.gotomeeting.com/register/959508065
For more information: http://www.startmarketingtech.com/
Tags: B2B Marketing, Business, eMarketing, Social Media, Web Marketing, web seminars
Posted in B2B Marketing, eMarketing, Social Media, Web Marketing, Web Seminars | Leave a Comment »
Posted on January 12th, 2012 by John Scranton
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Websites, Social Media, StartUpSelling, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing | Leave a Comment »
Posted on January 6th, 2012 by John Scranton
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, Web Marketing
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, Social Media, Web Marketing | Leave a Comment »
Posted on January 4th, 2012 by John Scranton
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, StartUpSelling, Web Marketing, web seminars
Posted in eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Social Media | Leave a Comment »
Posted on January 3rd, 2012 by John Scranton
Insurance Agency Website, SEO & Video Marketing Best Practices
Join us for this brief web seminar. Our team of agency marketing experts will review 2012 website, search engine optimization and video best practices. We will discuss how to leverage these methods and web 2.0 lead generation to optimize your insurance agency marketing results. Topics include:
* Search Engine Optimization
* Website Video & YouTube
* Web 2.0 Best Practices
* Blog & Content Integration
* Clear Calls to Action
Date & Time: January 11th at 1pm ET
https://www1.gotomeeting.com/register/371401512
Tags: Blogging, Google, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, Web Marketing
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Websites | Leave a Comment »
Posted on December 23rd, 2011 by John Scranton
Join us for this brief, complimentary and educational web seminar. Our panel of agency marketing experts will review how integrated social media, webinar and appointment setting campaigns can yield compelling results and ROI for trucking agencies. Topics include:
* Social Media Marketing
* Trucking Web Seminar Series Results
* Appointment Setting Best Practices
* Warm Calls vs. Cold Calls
Date: Wednesday, January 18, 2012
Time: 12:00 PM – 12:30 PM EST
To Register: https://www1.gotomeeting.com/register/469196624
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing | Leave a Comment »
Posted on December 22nd, 2011 by John Scranton
Insurance Agency eMarketing and Social Media Marketing
Presented by StartUpSelling, Inc.
Our Speakers: John Scranton & Alan Blume
Agenda
- eMarketing Defined
- Top 5 eMarketing Do’s & Don’ts
- Social Media Marketing
- Key Elements for Agency Lead Generation
- Integrated approach to eMarketing/SMM
- How to get Your Complimentary eBook
- Question & Answer Session
Sources of Our Prospects
eMarketing Defined
- Term used to define: Electronic Marketing, Digital Marketing, Internet Marketing, Web Marketing, Email Marketing
- Today we will focus on the Email Marketing application and how it applies to agencies
- Top 5 Do’s & Don’ts
Top 5 Items to Avoid
- Do Not Sell Insurance
- Do Not Bury the Lead
- Don’t forget the Clear Call to Action
- Limit use of Graphics/Images
- Do Not Offend the SPAM Filters
Top 5 Tips for Success
- Educate Your Prospect – Do Not Sell
- Convey Your Message & Value Quickly
- Feature a Value Driven Call to Action
- Use Textual Business Emails
- Limit Frequency
Social Media is Comprised of Many Elements
- Blogging
- News Releases
- Article Creation
- Social Networks
- Video – YouTube
Narrow Your Focus
Checkboxes:
- Blog
- Facebook
- Twitter
- LinkedIn
- Google+
- YouTube
Close the Loop – Measure Results
- Do you currently track prospect sources?
- What percent come from eMarketing?
- What percent come from social media?
- How will that change in the future?
- How are you preparing for that change?
Question & Answer Session
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Social Media
Posted in eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Social Media | Leave a Comment »
