All posts with the tag 'SEO'
Insurance Search Engine Marketing is also known by other names including Insurance SEM, Insurance Search Engine Optimization and Insurance SEO. These terms all translate to the same basic concept, optimizing your Insurance Website for improve Search Engine Page rankings (Search Engine Results Page or SERPs). The goal for insurance organizations, bet they insurance carriers, brokers or insurance agencies, is to achieve organic Google page one results, preferably page one, position one. I’m using Google in this case generically, as the same goal is true for Bing and Yahoo. The basics for Insurance Search Engine Marketing are noted below, that said, Insurance Search Engine Marketing is a highly complex initiative, and requires ongoing efforts for both on-page and off-page marketing tactics. [Read More...]
Tags: Insurance Agency Marketing, Insurance Search Engine Marketing, Search Engine Marketing, Search Engine Optimization, SEO, Social Media
Posted in Insurance Agency Marketing, Insurance Agency SEO, Search Engine Optimization, Social Media | Leave a Comment »
Insure the Success of Your Producers
Our Speakers: John Scranton & Alan Blume
Agenda
- The Old Way
- A Better Way
- Prospect Identification
- Prospect List Generation
- Email Marketing
- Web Seminars
- Appointment Setting Warm Calls
- Appointment Setting Cold Calls
- Social Media Marketing
- Question & Answer Session
The Old Way
- A Desk and Phone
- Cold Calling
- 2-3 Appointments per Day
- 30,000 Miles per Year
- 60+ Hour Weeks
- High Failure Rate
- Agents are Seeking a Better Way…
A Better Way – Insure the Success of Producers
Prospect List Generation
- Industry, Size, Geography
- Titles, Data Fields, Emails
- Carefully Select Vendor
- Append and Scrub
Reach Your Prospects
- Professional, Educational Email Marketing
- Effective for B2B Prospects
- Commercial P&C
- Group Benefits
- Educate Your Prospect – Do Not Sell
- Convey Your Message Quickly
- Feature a Value Driven Call to Action
- Use Multipart Mime (limited graphics) Business Emails
- Limit Frequency & List Use
What Does Your Prospect See?
Webinar Call to Action
- Sample Webinar Topics:
- Outlook Backup Best Practices
- Hours of Service Regulations – Changes and Impact
- Learn about Mandated W2 Reporting & PPACA Updates
- How to Integrate Social Media Into Your Training Initiatives
Appointment Setting Calls
- Warm Call Opportunities:
- Email Opens
- Email Click-Throughs
- Webinar Registrants
- Webinar Attendees
- Identifies Interested Prospects
- Infinitely More Valuable than Cold Calls
- Producers Should Only Make Warm Calls
- Professional Callers are also Effective
Vertical Cold Calling
Social Media Marketing
- Blogging
- ePublishing
- LinkedIn
- Twitter
- Facebook
- Google+
- Pinterest
Question & Answer Session
Tags: Blogging, Email List Generation, eMarketing, ePublishing, Ezine, Facebook, Google, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, LinkedIn, Prospect List Generation, Prospecting, Search Engine Optimization, SEO, Social Media, StartUpSelling, telemarketing, Twitter, Web Marketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing | Leave a Comment »
Join us for this brief, complimentary web seminar. Our expert panel will review a series of marketing and lead generation programs which have been leveraged by agencies like yours to fill the sales pipeline and ensure the success of their producers. Topics include:
* Building an ideal prospect email list
* Reaching prospects via email marketing
* Web seminar lead generation campaigns
* Effective appointment setting methodology
* Lead handling and qualifying processes
Date & Time: Wednesday April 4th at Noon ET
To Register: https://www1.gotomeeting.com/register/468876137
For more information: www.startupselling.com
Tags: Email List Generation, eMarketing, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, StartUpSelling, telemarketing, Web Marketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing | Leave a Comment »
LinkedIn Training for Insurance Executives
Speaker: John Scranton, Business Development, StartUpSelling, Inc.
Agenda
- Importance of Social Media
- Selecting the Right Social Networks
- Skills & Time Investment Required
- Overview of the Key LinkedIn Elements:
- Profile
- Company Page
- Groups
- Question & Answer Session
Why Social Media?
- 845 Million Facebook Users
- 350 Million Twitter Users
- 150 Million LinkedIn Users
- Over 2 Billion YouTube Views per Day
- Over 150 Million Blogs
Sources: Wikipedia & Mashable
How to Pick Your Targets
- B2B versus B2C
- Business to Business
- Focus on LinkedIn
- Maintain a Blog
- Leverage YouTube
- Business to Consumer
- Focus on Facebook & Twitter
- Maintain a Blog
- Leverage YouTube
- Invest time with target prospects
Skills & Time Investment Required
- Startup Phase
- Create Social Media Profiles
- Create Blog
- Optimize Profiles
- Ongoing Requirements
- An hour per week
- Write a blog
- Share to Social Networks
- Consider Professional Outsource
- Let’s Review the LinkedIn Basics…
LinkedIn Basics
- LinkedIn is the Facebook of business
- Network with clients & colleagues
- Improve web presence
- Find your prospects
- Key elements:
- Profile
- Company Page
- Groups
- Let’s Review Samples…
LinkedIn Profile Optimization Sample
Company Pages
- The LinkedIn Profile for your business
- All employees should connect to page
- Complete summary and specialties
- Specialties should reflect search keywords
- Once those items are complete:
- Product pages (Advanced Training)
- Integrate YouTube Video (Advanced Training)
- Monitor page analytics (Advanced Training)
- Blog/RSS Feed Integration (Advanced Training)
LinkedIn Company Page Sample
Group Participation
- You are able to join up to 50 groups
- LinkedIn Groups offer a huge opportunity
- Dramatically increase your contact universe
- Post targeted content to groups
- Engage in discussions
- Create groups (Advanced Training)
- Drive Group Membership (Advanced Training)
- Moderate & Manage (Advanced Training)
LinkedIn Group Samples
Action Items
- Optimize your profile
- Update company page
- Join groups that include prospects
- Regularly post content
- Blog entries
- Articles
- Announcements
- Webinar invitations
- Participate in group discussions
- Search for prospects
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency SEO, Insurance Agency Web Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the elements required for a successful strategy. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
This webinar is presented exclusively for members of the WIAA Group.
Date & Time: Wednesday, March 21, 2012 10:30 AM – 11:00 AM PDT
To Register: https://www1.gotomeeting.com/register/991947536
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing | Leave a Comment »
Here are 5 key elements to developing a successful Insurance Agency SEO strategy, each with a link to a concise blog entry that will help you understand the nuances of the important Insurance SEO component:
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, SEO, Social Media
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Search Engine Optimization | Leave a Comment »
When considering an update, refresh or complete overhaul of your insurance agency website it is important that you work with a website developer who can provide all the critical components of an effective site. Many vendors are able to create an attractive site, but may not fully understand insurance agency SEO. Other vendors who possess the technical acumen for pristine coding may lack the skill set needed for effective insurance agency social media marketing. When you decide it is time to work on your site, make sure you have access to these five skill sets:
- Graphic Design, Look & Feel
- Coding and Technical Development
- Insurance Agency SEO
- Insurance Agency Social Media Marketing
- Video & YouTube Development
Many organizations provide one or two of these skill sets, but all five are required to develop an effective insurance agency website in 2012. Make sure you have access to all the tools your need to achieve the desired results of your website investment.
Tags: Insurance Agency Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, YouTube
Posted in Insurance Agency Marketing, Insurance Agency Websites, Search Engine Optimization, Social Media | Leave a Comment »
Did you know many of the largest agencies in the country have not properly optimized their sites for search? This creates an opportunity for small, midsize and regional agencies to capitalize and generate pipeline activity. Learn more about how to take advantage by leveraging Insurance Agency SEO in today’s web seminar or by contacting StartUpSelling directly.
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, SEO
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency SEO | Leave a Comment »
Join us for this 20 minute educational power webinar. We will review the key components to effective agency websites including social media, SEO, blog integration and your call to action. Our expert panel will review and grade two websites submitted from audience volunteers live. Topics include:
Top 100 Agency Report Card
* How attract the right website traffic
* How to convert visitors into prospects
* Effective use of blogging and social media
* Two live website report card demos
Date: Wednesday, February 29, 2012
Time: 12:00 PM – 12:20 PM EST
Please use this link to register:
https://www1.gotomeeting.com/register/457331208
Tags: Blogging, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Websites, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling, YouTube
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Websites | 2 Comments »
