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All posts with the tag 'SEO'
Insurance Agency Marketing YouTube Videos
New integrated Insurance Agency Marketing YouTube videos from the StartUpSelling homepage:
Insurance Agency Marketing Video
Insurance Web Marketing Video
Insurance Agency SEO Video
Webinar Tomorrow : Top 10 Tips for Effective Insurance Agency SEO and the Google 3.3 Algorithm Shift
Join us tomorrow for this brief, complimentary and educational webinar. Our web marketing experts will review the Top 10 Tips for Effective Insurance Agency Search Engine Optimization including the impact of the Google Panda 3.3 algorithm shift. We will explain how an effective SEO campaign can improve your web presence and drive traffic to your agency website. Specialized long tail keyword selection, and effective on page and off page optimization can help agencies achieve dramatically improved Google, Bing and Yahoo rankings. Topics include:
* Effective Long Tail Keyword Analysis
* On Page vs. Off Page Optimization
* Google Panda 3.3 algorithm shift and the freshness factor
* The Impact of Social Media on SEO
* Blogging, Video and ePublishing to Improve Search Rankings
Date & Time: Wednesday May 2nd at 1pm
To Register: https://www1.gotomeeting.com/register/700055008
Monday Morning Marketing Routine
I have explained my theory during many web seminars that a successful Insurance Agency Social Media Marketing campaign will require a minimum of 1 hour per week to cover the bases. This may not be enough time investment to allow the program to thrive, but once the “startup” phase is complete, an hour is typically the amount of time needed to maintain the foundation and to build momentum. Here is a snapshot of what that hour might look like:
- Blog (20-30 minutes)
- Write blog entry
- Optimize for SEO
- Post entry
- LinkedIn (15-20)
- Share blog as update and to Group
- Answer inquiries
- Moderate and participate in group
- Twitter (5-10 minutes)
- Share blog entry
- Respond to inquiries
- Facebook (5-10 minutes)
- Share blog entry
- Respond to inquiries
Those who wish to elevate their campaign to a high level of success will customize this routine to meet their specific goals and repeat it every day. That is when the social media initiative is converted to a true lead generation campaign.
The ABC’s of Insurance Agency SEM And SEO
What’s the difference between Insurance Agency SEM and Insurance Agency SEO? Let’s start with a definition of each. SEM stands for Search Engine Marketing which is a type of Internet marketing which attempts to promote agency websites by improving their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. SEO stands for Search Engine Optimization, which incorporates the same goal of insurance SEM, improved agency website visibility in SERPs, but does so targeting organic (free) listings. Insurance SEO is a subset or component of SEM, and is often considered a requisite component of SEM initiatives. Acronyms abound for both initiatives. Here are some of the key elements of SEO, all of which will be found within a description of a more comprehensive Agency SEM program:
a. Agency Website Design
b. On page optimization
c. Off page optimization
d. Social Media (some consider this SEM)
e. Agency Blogging
f. Website Images
g. Website Videos
h. Relevant Backlink building
i. White Hat SEO Wheels
When we discuss SEM, we add pay for performance options including Insurance Agency PPC campaigns and ad words, article submissions, micro blogging, etc. Keyword analysis is performed for both SEO and SEM. Insurance Agency SEM requires constant care and consistent attention, it should be updated and monitored continually. Another aspect of SEM is Social Media Marketing (SMM) and Search Engine Marketing Management (SEMM). SEMM relates to many activities including SEO but focuses on ROI management instead of traffic building metrics. SEMM also integrates organic SEO, aspiring toward top SERP ranking without requiring PPC budget dollars. Thus we can add SEMM, SMM and PPC to our SEM list, completing the basics for the ABCs of SEM and SEO. Let’s review what an SEM list might look like:
a. Agency Website Design
b. On page optimization
c. Off page optimization
d. Social Media (some consider this SEM)
e. Agency Blogging
f. Website Images
g. Website Videos
h. Relevant Backlink building
i. White Hat SEO Wheels
j. PPC Campaigns
k. Ad Words analysis
l. Micro blogging (Twitter, etc.)
m. YouTube (Video)
n. Shopping Carts
o. PPC Campaign Management & Budget Review
p. Conversion Ratio Management and ROI Analysis
Our somewhat more comprehensive SEM list places us more than half way through the alphabet, and it’s just a list of the basics. There are great complexities with SEO and Insurance SEM, neither is likely to be mastered by the casual researcher, a financial professional, agency owner or agency producer aspiring to improve their technological web proficiency. Even well staffed marketing departments of small to midsize agencies, perhaps in the $50 Million to $750 Million premium range ($5 Million to $75 Million in agency commissions), may entertain outsourcing these types of complex insurance marketing initiatives to an expert firm.
For more information on Insurance Agency Marketing go to: http://www.startupselling.com or http://www.startupselling.com/insurance-agency-marketing.html. StartUpSelling, Inc. provides outsourced marketing, sales and lead generation services focusing in the areas of insurance agency eMarketing, web seminar marketing, telemarketing, insurance agency SEO, insurance agency social media marketing and website development. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing and sales concepts.
Article Source: http://EzineArticles.com/?expert=Alan_Blume
Webinar Tuesday: 5 Steps to Social Media Marketing Success
Join us for this brief, complimentary and educational web seminar. We will review the key steps to developing an effective social media presence. Expert guest speaker and author Alan Blume will review of these simple steps and best practices to optimize social media marketing for insurance agencies. Topics include:
* Selecting the Right Social Media Websites
* Skills & Time Investment Required
* Effective B2B Blogging
* LinkedIn, Facebook & Twitter
Date: Tuesday, April 17, 2012
Time: 12:00 PM – 12:30 PM PDT
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/608283145
