Daily blog entries, ideas, and strategies to improve Insurance Agency Marketing, Lead Generation, Social Media & SEO. Thank you for visiting! – John Scranton
All posts with the tag 'eMarketing'
Webinar on Wednesday February 8th at Noon ET – Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on February 3rd, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
Four Step Insurance Agency Marketing Plan – Step 2: Start Your Marketing Engine
Posted on January 31st, 2012 by John Scranton
Now that you have completed Step 1 of the Four Step Insurance Agency Marketing Plan by developing a quality prospect list, an effective website and hopefully some collateral material, you are ready to start the engine of your marketing machine. They primary driver of this engine will be your integrated eMarketing and web seminar campaign.
To begin your eMarketing and webinar series, you will need to perform an analysis of your target market. You will only attract prospects by determining what their needs are and what they are interested in learning about. For example, if you are selling to contractors who need information about new OSHA requirements, this could be an effective email and webinar topic – even though it is not directly related to the product you sell. Hint: Ask your current clients what their challenges are to learn more about what your prospects need.
Once you have found an effective topic or theme, it is time to create your message. Your email message should be professional, concise, and educational. The goal is to open a dialogue with your prospect, not make an instant sale. An effective message will drive significant web seminar attendance, a forum that should equally professional, concise and educational. Like your email message, the webinar is also designed to open a dialogue with your prospect – not make an instant sale.
When properly executed, eMarketing and webinar campaigns will become a powerful source of in-profile prospects. They have provided 40-50% of our business over the past two years. To learn more about how to achieve this level of results, please attend our upcoming web seminar:
Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Four Step Insurance Agency Marketing Plan – Step 1: Building the Foundation
Posted on January 23rd, 2012 by John Scranton
Building a successful marketing program is akin to building a house. The end result is entirely dependent on the strength and integrity of the foundation. If the initial building blocks are weak, future development will be a challenge or a failure. Investing in the proper resources and processes will provide the groundwork for achieving your goals.
The Four Step Insurance Agency Marketing Plan that will be unveiled during our upcoming webinar begins with a foundation of two important components: a quality prospect list and an effective website. We will break each area down in granular detail during the presentation, but here is quick overview:
Prospect List: After you have identified your target prospect profile, you need to develop a database of the suspects you wish to market to and eventually write/sell/sign. To accomplish this successfully, you will need to find a vendor who is able to locate the specific titles you need to speak with at the companies you are targeting. This list must also include email addresses and be delivered in a format that will easily upload to your contact management and email marketing platforms.
Website: The term “effective website” can be confusing. It is like “effective automobile.” It means very different things to different people. To distill the latter term, an effective automobile must safely transport you from Point A to Point B. An effective website must convey your value proposition and provide a clear call to action. In a sense, safely transporting your message and offering visitors a destination.
Check back soon or a synopsis of Step 2 of the Four Step Insurance Agency Marketing Plan…
Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on January 20th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on January 13th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Sell More & Work Less: Web Selling Techniques Everyone Should Use – Now Available
Posted on January 2nd, 2012 by John Scranton
Sell More & Work Less is a web selling tips book revolving around my 4-Phase Sales Process which helps business professionals quickly learn and apply many new web sales tips and techniques to improve their sales effectiveness. Simply said, allowing them to sell more and work less. The 4-Phase Virtual Sales Process facilitates the transition to a web based sales model and the greater profit potential, improved methods of selling and more flexible business and personal lifestyle this affords many salespeople and businesses, aspiring entrepreneurs and existing sole proprietors. Readers can replicate the 4-Phase Virtual Sales Process to create their own tailored sales process using the techniques explained in this web selling tips and techniques book.
Author Alan Blume was fortunate to be assisted by three “in the trenches” coauthors, Mike Lauducci, me and Andrew Blume in the writing of this web selling tips book.
Sell More & Work Less is now available on Amazon, the Kindle version is expected later in January. http://www.amazon.com/Sell-More-Work-Less-Techniques/dp/ …
How to Jumpstart your 2012 Trucking Agency Marketing Campaign
Posted on December 23rd, 2011 by John Scranton
Join us for this brief, complimentary and educational web seminar. Our panel of agency marketing experts will review how integrated social media, webinar and appointment setting campaigns can yield compelling results and ROI for trucking agencies. Topics include:
* Social Media Marketing
* Trucking Web Seminar Series Results
* Appointment Setting Best Practices
* Warm Calls vs. Cold Calls
Date: Wednesday, January 18, 2012
Time: 12:00 PM – 12:30 PM EST
To Register: https://www1.gotomeeting.com/register/469196624
