All posts with the tag 'eMarketing'
“StartUpSelling is by far the best insurance agency marketing company I have ever worked with. It’s not just the quality of the insurance agent leads they provide, it’s the deep and considered approach they take that really impresses me.” – Dick Chelten, CLU, ChFC, RHU, Chelten Benefits Group
Tags: Email List Generation, eMarketing, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Webinars, StartUpSelling
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Insure the Success of Your Producers
Our Speakers: John Scranton & Alan Blume
Agenda
- The Old Way
- A Better Way
- Prospect Identification
- Prospect List Generation
- Email Marketing
- Web Seminars
- Appointment Setting Warm Calls
- Appointment Setting Cold Calls
- Social Media Marketing
- Question & Answer Session
The Old Way
- A Desk and Phone
- Cold Calling
- 2-3 Appointments per Day
- 30,000 Miles per Year
- 60+ Hour Weeks
- High Failure Rate
- Agents are Seeking a Better Way…
A Better Way – Insure the Success of Producers
Prospect List Generation
- Industry, Size, Geography
- Titles, Data Fields, Emails
- Carefully Select Vendor
- Append and Scrub
Reach Your Prospects
- Professional, Educational Email Marketing
- Effective for B2B Prospects
- Commercial P&C
- Group Benefits
- Educate Your Prospect – Do Not Sell
- Convey Your Message Quickly
- Feature a Value Driven Call to Action
- Use Multipart Mime (limited graphics) Business Emails
- Limit Frequency & List Use
What Does Your Prospect See?
Webinar Call to Action
- Sample Webinar Topics:
- Outlook Backup Best Practices
- Hours of Service Regulations – Changes and Impact
- Learn about Mandated W2 Reporting & PPACA Updates
- How to Integrate Social Media Into Your Training Initiatives
Appointment Setting Calls
- Warm Call Opportunities:
- Email Opens
- Email Click-Throughs
- Webinar Registrants
- Webinar Attendees
- Identifies Interested Prospects
- Infinitely More Valuable than Cold Calls
- Producers Should Only Make Warm Calls
- Professional Callers are also Effective
Vertical Cold Calling
Social Media Marketing
- Blogging
- ePublishing
- LinkedIn
- Twitter
- Facebook
- Google+
- Pinterest
Question & Answer Session
Tags: Blogging, Email List Generation, eMarketing, ePublishing, Ezine, Facebook, Google, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, LinkedIn, Prospect List Generation, Prospecting, Search Engine Optimization, SEO, Social Media, StartUpSelling, telemarketing, Twitter, Web Marketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing | Leave a Comment »
Join us for this brief, complimentary web seminar. Our expert panel will review a series of marketing and lead generation programs which have been leveraged by agencies like yours to fill the sales pipeline and ensure the success of their producers. Topics include:
* Building an ideal prospect email list
* Reaching prospects via email marketing
* Web seminar lead generation campaigns
* Effective appointment setting methodology
* Lead handling and qualifying processes
Date & Time: Wednesday April 4th at Noon ET
To Register: https://www1.gotomeeting.com/register/468876137
For more information: www.startupselling.com
Tags: Email List Generation, eMarketing, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, StartUpSelling, telemarketing, Web Marketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing | Leave a Comment »
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the elements required for a successful strategy. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
This webinar is presented exclusively for members of the WIAA Group.
Date & Time: Wednesday, March 21, 2012 10:30 AM – 11:00 AM PDT
To Register: https://www1.gotomeeting.com/register/991947536
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing | Leave a Comment »
Join us for this brief, complimentary web seminar. Our expert panel will review a series of marketing and lead generation programs which have been leveraged by agencies like yours to fill the sales pipeline and ensure the success of their producers. Topics include:
* Building an ideal prospect email list
* Reaching prospects via email marketing
* Web seminar lead generation campaigns
* Effective appointment setting methodology
* Lead handling and qualifying processes
Date & Time: Wednesday April 4th at Noon ET
To Register: https://www1.gotomeeting.com/register/468876137
For more information: www.startupselling.com
Tags: Email List Generation, eMarketing, Insurance Agency eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Prospect List Generation, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing | Leave a Comment »
When using eMarketing or email communication, it’s better to focus on what is likely to arrive, than on what might look good on your computer screen. In other words, think about what the email will appear as when delivered, as opposed to the original which you perceive was sent. Here is a list of ten important eMarketing (or business email) mistakes to avoid.
- Do not use an enhanced email signature: If your email signature (your name, contact info, etc.) uses a large font, is boldfaced, or appears in a different color, this is called “shouting” in email jargon and Outlook Junk Mail filters and corporate email filters don’t like this. Your email is more likely going to arrive in a spam filter or email junk folder. This is true for large scale eMarketing campaigns and your individual personalized emails.
- Don’t use an HTML email: These days text base emails stand a better chance at getting past junk mail and corporate email filters than HTML emails. Besides, if you’re using HTML, you’re more likely to take advantage of special fonts, invoking some of the issues noted in rule #1.
- Avoid words like “free”: It’s one of the most common words activating junk mail and corporate email filtering. It’s right up there with the prescription dysfunction drug names and other spam alert words and phrases. [More...]
Tags: B2B Marketing, eMarketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Web Marketing
Posted in B2B Marketing, eMarketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Web Marketing | Leave a Comment »
Filling the Sales Funnel with the Four Step Agency Marketing Plan
Presented by StartUpSelling, Inc.
Our Speakers: John Scranton & Alan Blume
Introduction & Agenda
- 4 Step Agency Marketing Plan
- 4 Phase Virtual Sales Process
- Identify
- Qualify
- Present
- Close
- Today’s focus is identify and qualify – marketing elements
Step 1: Building the Foundation
- Prospect List Generation (Append & Scrub)
- Who do you wish to sell to?
- Product aligned with market?
- Industry, Size, Geography
- Titles, Data Fields, Emails
- Shop vendors carefully
- Website Development
- Clean, Current & Professional
- Convey Value Proposition
- Call to Action!
- Social Media Company Pages
- Search Engine Optimization
Step 2: Start the Marketing Engine
- Targeted Email Campaigns
- Professional Business Emails
- Concise and Educational Content
- Clear Call to Action (only 1 or 2)
- Present something of Value
- Educational Web Seminars
- Concise & Educational Webinars
- 20 to 30 minutes in length
- Help prospects with their business
- Blogging & Content Creation
- Cold Calling & Appointment Setting
- Email Samples
- Cold Calling Results
Step 3: Engage Your Prospects
- Warm Calling Campaign
- Calls to Interested Parties
- Email Opens
- Emails Click Throughs
- Webinar Registrants
- Webinar Attendees
- Blog Subscribers
- Social Media Marketing
- Connect with Prospects
- Share Content
- Answer Questions
Step 4: Start An Avalanche
- Refine Everything
- Website
- Keywords
- Content
- Webinars
- Call Pitch
- eBooks, White Papers
- Newsletter
- Referrals & Cross-Selling
Please respond to the following poll if you are interested in any of the following services:
- Free Insurance Agency Marketing 2.0 eBook
- Free Prospect Scorecard (Excel Format)
- More Info: Sell More & Work Less
- Free Marketing Strategy Review Web Meeting
- More Info: Prospect Scorecard iPhone App
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan | Leave a Comment »
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Tags: Blogging, Email List Generation, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, SEO, Social Media, telemarketing, web seminars
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan | Leave a Comment »
Now that you have completed Step 1 of the Four Step Insurance Agency Marketing Plan by developing a quality prospect list, an effective website and hopefully some collateral material, you are ready to start the engine of your marketing machine. They primary driver of this engine will be your integrated eMarketing and web seminar campaign.
To begin your eMarketing and webinar series, you will need to perform an analysis of your target market. You will only attract prospects by determining what their needs are and what they are interested in learning about. For example, if you are selling to contractors who need information about new OSHA requirements, this could be an effective email and webinar topic – even though it is not directly related to the product you sell. Hint: Ask your current clients what their challenges are to learn more about what your prospects need.
Once you have found an effective topic or theme, it is time to create your message. Your email message should be professional, concise, and educational. The goal is to open a dialogue with your prospect, not make an instant sale. An effective message will drive significant web seminar attendance, a forum that should equally professional, concise and educational. Like your email message, the webinar is also designed to open a dialogue with your prospect – not make an instant sale.
When properly executed, eMarketing and webinar campaigns will become a powerful source of in-profile prospects. They have provided 40-50% of our business over the past two years. To learn more about how to achieve this level of results, please attend our upcoming web seminar:
Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
Tags: eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Web Marketing, web seminars
Posted in eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Web Marketing | Leave a Comment »
Building a successful marketing program is akin to building a house. The end result is entirely dependent on the strength and integrity of the foundation. If the initial building blocks are weak, future development will be a challenge or a failure. Investing in the proper resources and processes will provide the groundwork for achieving your goals.
The Four Step Insurance Agency Marketing Plan that will be unveiled during our upcoming webinar begins with a foundation of two important components: a quality prospect list and an effective website. We will break each area down in granular detail during the presentation, but here is quick overview:
Prospect List: After you have identified your target prospect profile, you need to develop a database of the suspects you wish to market to and eventually write/sell/sign. To accomplish this successfully, you will need to find a vendor who is able to locate the specific titles you need to speak with at the companies you are targeting. This list must also include email addresses and be delivered in a format that will easily upload to your contact management and email marketing platforms.
Website: The term “effective website” can be confusing. It is like “effective automobile.” It means very different things to different people. To distill the latter term, an effective automobile must safely transport you from Point A to Point B. An effective website must convey your value proposition and provide a clear call to action. In a sense, safely transporting your message and offering visitors a destination.
Check back soon or a synopsis of Step 2 of the Four Step Insurance Agency Marketing Plan…
Tags: Email List Generation, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Websites, Prospect List Generation
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan | 1 Comment »
