Insurance Agency Marketing Blog

Insurance Agency Website Design Projects

John Scranton — Fri, 18 May 2012 10:44:18 +0000

Recent Website Design Projects

Insurance Agency Marketing YouTube Videos

John Scranton — Thu, 17 May 2012 09:28:24 +0000

New integrated Insurance Agency Marketing YouTube videos from the StartUpSelling homepage:

Insurance Agency Marketing Video

Insurance Web Marketing Video

Insurance Agency SEO Video

StartUpSelling Has Updated Their Website

John Scranton — Thu, 17 May 2012 01:08:11 +0000

Please use the image link below to visit StartUpSelling’s updated website. Their Insurance Agency Marketing expert team has not only improved the look and feel, but added additional content and resources to the site. Feel free to offer feedback.

Expiration Dates = Urgency

John Scranton — Tue, 15 May 2012 09:33:55 +0000

Never underestimate the advantage you have when selling a product with an expiration date. Insurance producers often take this for granted when it should be viewed as a cherished closing tool. Those of us selling marketing services, cars, computers, or real estate all have to create urgency in our prospects. Instilling that sense is arguably the greatest challenge salespeople face. Ex dates allow you to hurdle that fence quickly, creating ample time to focus on other elements of the sale and to execute with precision.

Sales & Marketing Tip of the Day: Narrow Your Focus

John Scranton — Mon, 14 May 2012 21:44:46 +0000

What services do you provide? Why would people want to do business with you? How are you better than the next guy?

These simple questions are much too difficult for many agency executives to answer. The answers are clouded by the abstract concepts and strategies we read in the trade magazines explaining how to mask the fact that we are selling insurance. The quandary is further complicated for those who are striving to be everything to everyone – and are at risk of being nothing to no one.

The fastest and most effective path to cleaning the dust off of your value proposition and finding your true mission as a salesperson or producer is to narrow your focus. Keep throwing the darts at the 20 until you can consistently hit your target. Only then should you consider going for the 19′s, 18′s or bulls-eye.

StartUpSelling provides marketing solutions to insurance agencies. Our deep industry expertise allows us to understand the challenges our clients face and to create effective solutions. Our virtual model allows us to deliver a compelling value and responsive service.

Those are my responses to questions above. Delivered from memory as fast as I can type. They are easy to answer, because we have a highly focused sales and marketing strategy.

Sales & Marketing Tip of the Day: Refresh Your Prospect List

John Scranton — Wed, 09 May 2012 12:33:47 +0000

Refreshing your prospect list and your prospect email list will often uncover low hanging fruit, ripe for the picking. In my case, this could be a new VP Marketing or VP Sales at a large agency who needs web marketing help and simply is not yet aware of all the available resources. In the case of an agency producer, a refresh might turn up a new VP HR or CFO who happens to want to shop their employee benefits to prove their worth and has no loyalty to the current broker. A list refresh can be a cost effective way to quickly open a dialogue with new prospects.

New Webinar: 20 Tips in 20 Minutes for Insurance Agency Social Media Marketing

John Scranton — Mon, 07 May 2012 12:24:20 +0000

Join us for this complimentary and educational 20 minute power webinar. Our panel of agency marketing experts will unveil 20 critical tips for Social Media Marketing Success. These tips have created opportunities for agencies by increasing website traffic, engaging prospects and attracting new business. Topics include:

* Optimizing LinkedIn, Twitter, and Facebook Profiles
* Leveraging Blog and Article Content to Engage Prospects
* Website Landing Pages and Lead Conversion
* Qualifying Social Media Suspects to Find Opportunities

Date & Time: Wednesday, May 30 12:00 PM – 12:25 PM EDT

To Register: https://www1.gotomeeting.com/register/649628208

Webinar Summary: Top 10 Tips for Insurance Agency SEO

John Scranton — Wed, 02 May 2012 17:39:19 +0000

Presented by StartUpSelling, Inc.

Moderator: John Scranton

Our Speaker: Alan Blume

Agenda

Intro to SEO
Top 10 Tips
Keyword Analysis
On-Page SEO
Off-Page SEO
Social Media
Tracking Results
Question & Answer Session

Intro to SEO

What is SEO? Process of optimizing your website and external content for search engine algorithms
Why is it important? The goal is to drive more traffic to your website, content and social media profiles
How will it help me? Properly implemented Insurance Agency SEO will drive prospects to your website
The Top 10 Tips will help you execute…

Tip #1: Keyword Analysis

What keywords will attract your prospects?
Indentify your Long Tail Keywords
What keywords can you win?
Where will your efforts be most effective?
Requires professional assistance
Identify your Top 5, Top 50 and Top 200
Let’s begin optimizing your website…

Tip #2: Content & Density

Optimize Content for Search Keywords
Monitor Keyword Density
Keyword Density Formula:
Keyword / Words on Page X Times Used
Times Used X Words in Keyword / Words on Page

Tip #3: Page Titles

Tip #4: Header Tags

Tip #5: Meta Keywords

Tip #6: Meta Description

Tip #7: Blogs

Tip #8: Social Media

Tip #9: Video

Tip #10: Track and Monitor

Please respond to the following poll if you are interested in any of the below options:

A Complimentary SEO Analysis Web Meeting
More Information about Sell More & Work Less
More Information about StartUpSelling, Inc.

Webinar Tomorrow : Top 10 Tips for Effective Insurance Agency SEO and the Google 3.3 Algorithm Shift

John Scranton — Tue, 01 May 2012 09:51:04 +0000

Join us tomorrow for this brief, complimentary and educational webinar. Our web marketing experts will review the Top 10 Tips for Effective Insurance Agency Search Engine Optimization including the impact of the Google Panda 3.3 algorithm shift. We will explain how an effective SEO campaign can improve your web presence and drive traffic to your agency website. Specialized long tail keyword selection, and effective on page and off page optimization can help agencies achieve dramatically improved Google, Bing and Yahoo rankings. Topics include:

* Effective Long Tail Keyword Analysis
* On Page vs. Off Page Optimization
* Google Panda 3.3 algorithm shift and the freshness factor
* The Impact of Social Media on SEO
* Blogging, Video and ePublishing to Improve Search Rankings

Date & Time: Wednesday May 2nd at 1pm

To Register: https://www1.gotomeeting.com/register/700055008

New Ben Franklin Article

John Scranton — Mon, 30 Apr 2012 13:28:00 +0000

I just saw this article shared on LinkedIn: 14 Lessons From Benjamin Franklin About Getting What You Want In Life. Regular readers know I am a proponent of many Franklin concepts. And as such, I now have to put “diligence is the mother of good luck” into action. Enjoy.