Archive for the 'Search Engine Optimization' Category
“StartUpselling’s insurance SEO and insurance agency Social Media Marketing program moved our agency to Google page 1 for many of our most important keywords. We have seen increasing traffic and are closing new business thanks to their web marketing efforts”
Laura Jun, Golden Bells Insurance
Tags: Google, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization | Leave a Comment »
We are very proud to announce the launch a 4th company blog. The content of this web log will be focus on Insurance Agency SEO, and be authored by one of our SEO and Social Media Marketing specialists. Please visit this new blog to learn more about how to improve your search rankings, search engine marketing and social media efficacy: http://startupselling.com/blogs/insurance-seo-blog.
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in Insurance Agency Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Search engine optimization and social media marketing have become critical elements of our marketing strategy at StartUpSelling. We expect nearly half of our sales activity to come from inbound leads in 2011, primarily originating from Organic SEO and Social Media. Meanwhile, Insurance Agency SEO and Social Media Marketing have become two of our most popular client solutions.
This clearly illustrates that Social Media and SEO are not to be ignored and must become areas of expertise for marketing companies and marketing departments. As you cultivate your presence in the Web 2.0 world, an easy and affordable way to experiment with new keywords, keyphrases and ad concepts is through Google AdWords Pay-Per-Click program.
This may seem contrary to StartUpSelling’s view that more-effective and long-lasting SEM results will be yielded from Organic SEO, but there is value in using PPC as a research tool. For example, this morning I created a PPC campaign that will run for about 10 days, with a daily budget of about $10 – a $100 maximum investment. During this campaign I will learn which keywords and keyphrases are currently generating the most activity for the marketing concept I want to promote, in the format I would like to leverage.
This allows me to gather data from actual consumers in real-time. By reviewing this information along with our sophisticated SEO tools, I can see historical and current information pertaining to my campaign at a micro level. Very powerful results, at a minimal cost. And even though I am more interested in the informational value of this small investment, it could generate business as an ancillary benefit.
Tags: Google, Google AdWords, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, SEO, StartUpSelling
Posted in B2B Marketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of insurance agency marketing. Professionally executed insurance SEO creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition.
Insurance Agency SEO, when properly implemented, provides excellent lead generation opportunities. The first step involves a comprehensive keyword analysis. We help your insurance agency analyze your business and determine your best prospects – and subsequently your best long tail keyword. What’s a long tail keyword you might ask? It’s a keyword phrase, three to five words in length.
When your insurance prospects are looking to find an agent or policy, what will they type into Google? Let’s say they type in “Health Insurance California” or “Business Insurance NY”. If so, where would your agency want to appear? Clearly, your agency wants to be on Google page one. This is called an organic SEO listing (SERP). There are no pay per click fees (PPC) for these listings – they are based on relevance.
Insurance Agency SEO provides a competitive advantage for your agency. Insurance SEO offers agents a great way to do this. When you are speaking with a prospect, you want to convey your professionalism and expertise. A great way to prove that you and your organization are the authority in your market is to ask Google. If you are proposing an Employee Benefits solution in Florida, ask your prospect to search Employee Benefits FL – and show them you come up first because you are the specialist.
There are many SEO solutions available in the marketplace: those which focus on local searches, those which specialize in platforms or technology, companies which promote link building and many more. When choosing your Insurance SEO provider, select a company who understands insurance agency marketing. A company which knows insurance SEO should dominate insurance agency long tail keywords. If your agency is thinking about insurance SEO, insurance search engine marketing or insurance agency web marketing, ask them to demonstrate their rankings with their own keywords.
If you need help finding the authority on “Insurance Agency SEO”, just ask Google.
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Search Engine Optimization, SEO, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Join us for this brief, complimentary web seminar. We will discuss how to leverage integrated website video, vlogs and YouTube to generate leads. Guest speaker and video expert Mike Lauducci will explain how to create cost-effective video, and how to leverage that media to improve marketing and increase pipeline activity. Topics include:
* Insurance Agency Video Development
* Cost-Effective Production & Editing Methods
* Strategic Selection of Video & Vlog Topics
* Effective Distribution of Video to Prospects
Wednesday, February 16th, 12:00-12:20 EST
Please use this link to register: https://www1.gotomeeting.com/register/383930912
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, StartUpSelling, Virtual Business, YouTube
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, Social Media | Leave a Comment »
Due to the high demand for additional information regarding yesterday’s web seminar, I am posting the content of a few slides that will provide more details. I would be happy to speak with anyone who is interested in reviewing the presentation, and can be reached at johns(@)startupselling.com. Thanks!
Definitions:
- Blog – A blog(weblog)is a series of regular entries of commentary, descriptions of events, or other material and is often incorporated into a website. Entries are commonly displayed in reverse-chronological order. Blogs can also be used as a verb, meaning to maintain or add content to a blog.
- Vlog – A vlog is a type of video blog. These can be a talking head video, recorded PPT with voice over, or a even a video screen capture demonstrating a product or service.
- ePublishing – An ePublished article might begin as a blog entry, or can be referred to from a blog, but is not actually a blog.
The Basics:
- Are blogs really that important? By 2007 there were over 100,000,000 blogs indexed, The Huffington Post has 28,000,000 unique monthly visitors
- Even for Business? We are closing business regularly from blog generated leads, many businesses are now benefitting from blogging. There are many inherent advantages to blogging.
Where to Begin:
- Creating a Blog takes just a few minutes
- We prefer WordPress, you can also use Blogger
- Indicate who you want to read your blog (quickly convey your overall message)
- Use a handful of “widgets”
- Offer easy email subscription
- It’s best to fully integrate the blog into your website.
- If it is an external blog, mimic your branding and theme
What to Post:
- Company Announcements
- Webinars, Seminars, Events
- Ideas, Opinions and Views
- Target Industry Information
- Post at least once a week
- At least a few sentences
- Shorter is usually better –long can work though is better served as an eArticle
Tags: Blogging, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Topics will include:
- Blogging Definitions
- Basic Blog Design & Strategy
- How to Begin Blogging Today
- What Do I Post?
- External vs. Integrated Blogs
- Building Blog Traffic
- Developing ePublishing Capability
- Integrating Social Media Strategy
- Question & Answer Session
Please feel free to register using this link: https://www1.gotomeeting.com/register/140541153
Tags: Blogging, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Search Engine Optimization, SEO, Social Media
Posted in Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Websites, Search Engine Optimization, Social Media | Leave a Comment »
Join us for this brief, complimentary web seminar. We will review how to use LinkedIn to build your personal and organizational presence, and how to find prospects and build relationships with them. Topics include:
* Profile Enhancement & Optimization
* Blog Integration & Application Use
* Group Creation, Management & Posting
* Finding Target Prospects & Building Rapport
* Turning LinkedIn Prospects into Clients
Friday, January 21st, 12:00-12:20 EST
Please use this link to register: https://www1.gotomeeting.com/register/447390985
Tags: B2B Marketing, Facebook, Insurance Agency Lead Generation, Insurance Agency Marketing, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in B2B Marketing, Insurance Agency Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Next week I will be taking what is called a “working vacation” – meaning I will still be working, but from a warmer climate. Anyways, I will be taking the week off from blogging, so I will leave you all with a series of links to some recently published articles. Enjoy!
If your organization happens to be a benefits agency in Lincoln, Nebraska then you should show up on Google page one when someone searches for ‘health insurance NE’ or ‘employee benefits Nebraska’. There are many insurance agency executives who agree with this statement and believe their IT department is working on a solution, yet are surprised when their agency name does not appear on the major search engines
Our insurance marketing agency sees signs that the economy is picking up. My contacts in a variety of industries seem to echo this sentiment and share varied and sundry examples indicating that conditions are improving. Many experts believe that 2011 will be a positive year for growth and productivity. That being said, the real question is whether or not your business will be poised to take advantage of the opportunities in 2011, aside from the rising tide theory with the incoming improvement
Small Giants, by Bo Burlingham, is an excellent read for all proponents of small business. Following the framework of Built to Last, Burlingham studies a series of companies who have been tremendously successful. However, he instead investigates companies that choose to be great rather than gigantic – hence the title Small Giants.
Cold calling and telemarketing have gone hand in hand with the insurance agency market for many years. Successful agents have built their books with cold calls and successful agencies have employed telemarketers to take their organization to the next level. When I was an insurance agent, cold calling was like a rite of passage – something that had to be done before you could advance and excel.
This is a story you have probably seen several times. It is sort of a business proverb. Most famously shared by Jim Collins and Jerry Porras in ‘Built to Last’ – this is a story told to new Nordstrom employees and exemplifies the superior customer service they are expected to deliver. At first glance this story shocks most of us. It defies capitalism.
I recently read An Empire of Wealth by John Steele Gordon, a fascinating look at the history of the American economy. One specific passage, discussing the simple brilliance of Commodore Cornelius Vanderbilt’s steamboat business model struck me profoundly. Gordon writes: “The Commodore’s business model was simplicity itself: (1) run the most efficient, lowest-cost organization possible; (2) compete fiercely by means of price [...]; and (3) live up to your agreements.”
I like to think that I am a capable salesperson. I inherited the sales “gene” from my father, and I have been able to make a career of selling or helping other organizations sell. However, a truly honest assessment shows that I am not even the most skilled sales professional in my own home. That distinctive honor goes to my dog. In case you are wondering, he is a three-year old hound mix named Flash.
Not long ago, I spoke to an agency owner who had attempted to launch an eMarketing campaign. He had engaged with a high-profile agency marketing company to use their email platform, and purchased 30,000 emails from a vendor they suggested. He sent several messages over the course of a few months, and received absolutely no opportunities – only SPAM complaints. This is the danger of using an eMarketing platform without the required expertise. What you don’t know can kill you – or your domain
During my days as an insurance agent on the road – I often found it challenging to balance all the requirements of the job. Sales meetings, staff meetings, servicing clients, preparing for renewals, reviewing quotes, presenting renewals… I did not struggle with all of these things because I have poor time management skills (that is actually one of my strengths) – I struggled with all of these things because I tried to complete all the tasks effectively without sacrificing any sales time. Sacr
Tags: B2B Marketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in B2B Marketing, eMarketing, Horse Racing, Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Social Media | Leave a Comment »
If you are a benefits agency in Lincoln, Nebraska then you should show up on Google page 1 when I search for ‘health insurance NE’ or ‘employee benefits Lincoln’ right? Each day I speak to agency executives who agree with this statement and believe their IT department is working on a solution. Or they believe that it is impossible to compete with the deeper pocketed competition. In both cases, they are usually wrong.
Insurance Agency SEO can be a useful lead generation tool, and is quickly becoming something that consumers expert vendors to understand. If you are telling a prospect that you are the leading P&C agency in Memphis, why can’t Google find you when they search for ‘property insurance Memphis’? Are you not truly the leading P&C agency in Memphis? Or does your business lack technical competence? In both cases, it is usually bad.
SEO generate leads are probably not going to make or break your business – but insurance agency SEO needs to have a place in your marketing strategy moving forward. The longer you wait, the deeper the hole becomes and the more oppurtunities you lose. If you are going to update your website, include SEO in the project. If you are updating your insurance agency marketing plan, include SEO. In both cases, it will help your business.
For more information, please visit: http://www.startupselling.com/services.html
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Search Engine Optimization, SEO
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing Plan, Search Engine Optimization, Search Engine Optimization | Leave a Comment »
