Archive for the 'Search Engine Optimization' Category
If your insurance agency has not yet started on your insurance agency SEO (or an insurance agency search engine marketing initiative), consider these 5 basic steps to move forward, and to do so quickly.
- Create a list of you preferred keyword phrases. Examples of this include: New York Liability Insurance, Connecticut Business Insurance, Owner Operator Insurance or Group Health Insurance. These are called long tail keyword phrases and need to appear prominently on your agency website. Financial professionals should be able to determine many of these without assistance as they are mentioned in your ever day discussions, and then should review these phrases in Google AdWords, a free and simple tool provided by Google.
- Select the best phrases for your agency after reviewing them in Google AdWords using both competitive and less competitive phrases. Even searches that occur 10 times a month can be valuable to your insurance agency marketing plans.
- Incorporate these phrases into your insurance website. Target 6% as an ideal keyword density (as of this writing) for each of your best phrases. This is easier if you have a page dedicated to a particular type of coverage. For example, if your agency was in Connecticut and you have a page dedicated to group health insurance, your agency should target a 6% density for this phrase (Connecticut Group Health Insurance) on that page. An oversimplification of this would be that this phrase would appear six times for every 100 words on that website page (the formula is a little more complicated than this – but this is the basic concept).
- Add this phrase to the HTML coding on your website. You may need a technical person or “coder” to do this for your agency. These should be added to the meta description and meta keywords to start. There are many other places within the actual HTML code that allows for keyword phrase addition, but at a minimum, start with the meta keywords and description.
- Add these keyword phrases to your insurance agency blog. If you don’t have an integrated website blog, your insurance agency should add one right away. Insurance agency blogs optimize content creation and help with both agency SEO and insurance search engine marketing. Remember, if you have very little content, there is little for the search engine robots (Google, Bing, etc.) to index. Blogs offer a great way to provide relevant content to clients, prospects, and yes, to the search engine indexing “bots” too.
Of course, these are just the basics for an insurance SEO initiative. There are much more sophisticated tools available than those provided for free, and many sophisticated nuances to insurance SEO and search engine marketing (sometimes referred to as Search Marketing Optimization). That said, there is nothing wrong with a “crawl, walk, run” approach, and these basics can help move your agency past the infancy stage of your insurance SEO program.
Follow these basic steps and you’ll be walking before you know it. However, if your agency is a sprinter as opposed to a walker, you can outsource your insurance agency search engine marketing initiative to a reputable insurance marketing agency and get off to a running start.
StartUpSelling, Inc., provides outsourced marketing, sales and lead generation services focusing in the areas of insurance eMarketing, insurance agency webinars, insurance agency SEO, insurance social media marketing and insurance agency website development. StartUpSelling, Inc. specializes in innovative entrepreneurial marketing and sales concepts. For more information visit: http://www.startupselling.com/insurance-agency-marketing.html.
Article Source: http://EzineArticles.com/?expert=Alan_Blume
Tags: Blogging, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization | Leave a Comment »
When considering an update, refresh or complete overhaul of your insurance agency website it is important that you work with a website developer who can provide all the critical components of an effective site. Many vendors are able to create an attractive site, but may not fully understand insurance agency SEO. Other vendors who possess the technical acumen for pristine coding may lack the skill set needed for effective insurance agency social media marketing. When you decide it is time to work on your site, make sure you have access to these five skill sets:
- Graphic Design, Look & Feel
- Coding and Technical Development
- Insurance Agency SEO
- Insurance Agency Social Media Marketing
- Video & YouTube Development
Many organizations provide one or two of these skill sets, but all five are required to develop an effective insurance agency website in 2012. Make sure you have access to all the tools your need to achieve the desired results of your website investment.
Tags: Insurance Agency Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Social Media, YouTube
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Posted on February 26th, 2012 by Alan Blume
I’ve now published over 100 articles on Ezine and track metrics on a weekly basis. My overall goal is to create relevant content germane to our target markets including, B2B Marketing, marketing for technology firms, Law firm marketing and Insurance Agency Marketing. The key marketing metrics provided by Ezine include views, clicks and click through rate. These can vary dramatically, as a popular and well viewed article doesn’t necessarily generate the best Click Through Rate (CTR). In the example below, the #1 article received the most clicks (that makes sense) but the #3 article, though viewed significantly less had a much higher CTR and as a result, almost as many clicks.
- Should You Hire an Agency Producer Without a Producer Marketing Plan
- Traditional Magazines Vs Online Magazines – A Short Term Win and Long Term Rout
- Are the Days of Direct Mail Marketing Dead For Insurance Agencies?
- The 4 Hour Workweek by Timothy Ferriss – Fact Or Fiction
- Insurance Agency SEO – Search Engine Optimization and Long Tail Keywords
Narrow or niche articles can often generate the best results. for example, my article entitled “Create A Virtual Buyer Persona – Spend Time With Prospects Who Can and Will Buy” had a very high CTR (16%) but ranked much lower on total views. In general, one can assume that a mix of topics, both broad and narrow, balance readership with CTR. Ongoing monitoring and measurement is always helpful with Social Media Marketing initiatives.
Tags: B2B Marketing, ePublishing, Ezine, Insurance Agency Lead Generation, Insurance Agency Marketing Plan, Search Engine Optimization, SEO, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Virtual Business | Leave a Comment »
Join us for this brief, complimentary and educational web seminar. Our expert panel will demystify critical aspects of web marketing including search engine optimization, search engine marketing and social media marketing. Many agencies are creating inbound leads and filling their sales pipeline by cultivating these opportunities, and we will expose the secrets to their success. Topics include:
* Definitions and explanations of key terms
* Opportunities for your agency
* Strategies to develop inbound leads
* Web lead handling and qualifying
* The secret to web marketing success
Date & Time: Tuesday July 26th at Noon ET
To Register: https://www1.gotomeeting.com/register/126561473
Tags: Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, Search Engine Optimization, SEO, Social Media
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Search Engine Optimization, Social Media | Leave a Comment »
Posted on March 9th, 2011 by Alan Blume
If your insurance agency has not yet started on your insurance agency SEO (or an insurance agency search engine marketing imitative), consider these 5 basic steps to move forward, and to do so quickly….
Posted on April 15th, 2011 by Andrew Blume
Keywords, which are really keyphrases, come in many varieties. There are short, broad terms like “car insurance” and there are longtail keywords like “collector car insurance” or “Boston car insurance”. Car insurance differs in many ways from the other two – it will have many more searches every month. As such, people will see it much more often….
Posted on June 17th, 2011 by Alan Blume
Keyword density, simply stated, is the number of times a keyword appears on your web page divided by the number of total words on the page. For example, let’s say your keyword is insurance and it appears 5 times on a page that has 100 words. Your keyword density for insurance is 5%. The formula expressed here might look like this: K/TW*100 = Density where K is the keyword and TW is the total words on your web page, or in our example 5/100*100=5%. The formula is modified for long tail keywords by factoring in the number of keywords used in the long tail phrase….
Posted on May 27th, 2011 by John Scranton
How to Design a Modern and Attractive Website Leveraging SEO, Social Media, and Video
Posted on March 22nd, 2011 by Alan Blume
Kudos to the StartUpSelling team for their efforts on behalf of a Midwest insurance agency SEO project. Less than 90 days into the project, their results are listed below:
Google Results Keyword Ranking Before Keyword Ranking After 90 Days
Google #1 0 3
Google Page 1 0 13
Google Page 1-3 4 38
Posted on March 4th, 2011 by John Scranton
“StartUpselling’s insurance SEO and insurance agency Social Media Marketing program moved our agency to Google page 1 for many of our most important keywords. We have seen increasing traffic and are closing new business thanks to their web marketing efforts”
Laura Jun, Golden Bells Insurance
Posted on May 13th, 2011 by John Scranton
A great feature of WordPress integrated blogs is the ability to monitor what search engine keyword phrases are driving your blog traffic. Many are obvious, some are vaguely intuitive, and others are just odd. Here are a few I recently saw on my tracking list from Google, Yahoo & Bing:
Tags: Google, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, SEO, StartUpSelling
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization | Leave a Comment »
Join us tomorrow for this brief, complimentary web seminar. Our panel of insurance agency marketing experts will review how to create a professional, current, effective and search engine optimized website. This presentation will feature our Top 5 Tips for Website Design & Development and discuss emerging Social Media Marketing and Video integration techniques. Topics include:
* Website Look, Feel, Format & Graphics
* Search Engine Optimization to Attract Prospects
* Social Media & Blogging Integration
* Effective Use of Video, Skype & YouTube
* Question & Answer Session
Tomorrow May 25th at 1pm ET: https://www1.gotomeeting.com/register/741342488
Please also join us for our Webinar titled Effective Insurance Agency Telemarketing & Appointment Setting. This presentation will feature expert speakers and review how to develop a successful cold calling campaign that will yield in-profile prospect appointments.
June 15th at Noon ET: https://www1.gotomeeting.com/register/334781617
Tags: Blogging, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Websites, LinkedIn, Search Engine Optimization, SEO, Social Media, YouTube
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, Social Media | Leave a Comment »
Join us for this brief, complimentary web seminar. Our panel of insurance agency marketing experts will review how to create a professional, current, effective and search engine optimized website. This presentation will feature our Top 5 Tips for Website Design & Development and discuss emerging Social Media Marketing and Video integration techniques. Topics include:
* Website Look, Feel, Format & Graphics
* Search Engine Optimization to Attract Prospects
* Social Media & Blogging Integration
* Effective Use of Video, Skype & YouTube
* Question & Answer Session
May 25th at 1pm ET: https://www1.gotomeeting.com/register/741342488
Please also join us for our Webinar titled Effective Insurance Agency Telemarketing & Appointment Setting. This presentation will feature expert speakers and review how to develop a successful cold calling campaign that will yield in-profile prospect appointments.
June 15th at Noon ET: https://www1.gotomeeting.com/register/334781617
Tags: Blogging, ePublishing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Websites, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling, YouTube
Posted in Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, Social Media | Leave a Comment »
Webinar: Using Video, Skype Interviews & YouTube for Lead Generation and SEO – Expert Speaker
Join us for this brief, complimentary web seminar. Our panel of subject matter experts will discuss the growing importance of video as an element of insurance agency marketing. The average website visit is just over 5 seconds, but the average YouTube visit is close to 20 minutes. This ability to attract and retain the attention of your target prospects can be effectively leveraged to build your sales pipeline. Topics include:
* How to develop effective website & YouTube video
* New Skype interview and recording techniques
* The impact of video on web presence and SEO
* Creating professional client video testimonials
* How to clearly convey your value proposition
* Leveraging website video & YouTube as a closing tool
When: Thursday, May 5, 2011 12:00 PM – 12:20 PM EDT
https://www1.gotomeeting.com/register/710046504
Tags: B2B Marketing, Google, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Video, Insurance Agency Web Marketing, Insurance Agency Websites, Search Engine Optimization, SEO, Skype, Social Media, StartUpSelling, YouTube
Posted in B2B Marketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, Social Media | Leave a Comment »
| Join us for this brief, complimentary web seminar for B2B organizations including technology companies, insurance agencies, consulting firms and other considered purchase providers. Our speakers will discuss the growing importance of video marketing. |
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Apr 19, 2011 – Join us for this brief, complimentary web seminar for B2B organizations including technology companies, insurance agencies, consulting firms and other considered purchase providers. Our panel of subject matter experts will discuss the growing importance of video as an element of insurance agency marketing. The average website visit is just over 5 seconds, but the average YouTube visit is close to 20 minutes. This ability to attract and retain the attention of your target prospects can be effectively leveraged to build your sales pipeline.
| StartUpSelling, Inc., a premier insurance agency web marketing organization, has been awarded Platinum author status on Ezine, a leading online article directory. The Platinum level authorship was awarded to StartUpSelling CEO. |
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Mar 07, 2011 – StartUpSelling, Inc., a premier insurance agency web marketing organization, has been awarded Platinum author status on Ezine, a leading online article directory. The Platinum level authorship was awarded to StartUpSelling CEO, Alan Blume, and according to Ezine is a status that cannot be bought and can only be earned by submitting quality articles. Only a small fraction of the thousands of Ezine authors ever obtain this level. StartUpSelling CEO said, “We are honored to have been awarded Ezine’s highest level membership status and that we have been approved to submit unlimited articles. With over 12,000 article views over the trailing 12 months, we are pleased with both the responsiveness and the exposure provided by Ezine.”
| StartUpSelling, Inc., a premier insurance agency web marketing organization, is pleased to announce the launch of their enhanced Search Engine Marketing Program. This program encompasses current offerings including insurance SEO, vlogging & SEM. |
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Mar 02, 2011 – StartUpSelling, Inc., a premier insurance agency web marketing organization, is pleased to announce the launch of their enhanced Search Engine Marketing Program. This program encompasses many current offerings including insurance agency SEO, insurance agency news release services, ePublishing, and insurance agency blogging and vlogging. The Search Engine Marketing Program offers agencies new resources such as a dedicated SMO blog written by a senior Insurance Search Marketing Optimization Specialist. StartUpSelling’s SMO expert will provide concise, insightful remarks that will help insurance agencies bolster their web presence and improve inbound traffic, web marketing lead generation and SERP rankings.
Tags: Blogging, ePublishing, Ezine, Google, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Video, Insurance Agency Web Marketing, LinkedIn, Search Engine Optimization, SEO, StartUpSelling, YouTube
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Insurance Agency eMarketing is often described as an art and a science, but the basics should be simple enough for any agent to follow. Unfortunately I’ve seen many basic rules broken by agents sending out emails that use colored fonts, capital letters in the subject line, and prolific use of spam words like “free offer” that are almost guaranteed to send an email to a junk folder. The list below are the top 10 tips to help ensure insurance agency eMarketing success.
Social media marketing is moving front and center when it comes to insurance agency web marketing strategies. Insurance agents should be cognizant of this new frontier, perhaps changing the famous quote of “Go West, young man, go West” as popularized by author Horace Greeley to “Go Web young man (and woman) go web”. As social media websites for business go, surely LinkedIn is one of the most preeminent, and one that insurance agents and agencies should leverage in their daily routine. Here are 10 tips to help better leverage your LinkedIn experience.
Many insurance agency executives seem interested in improving profits and boosting bottom line performance. The new virtual business model offers many agencies an opportunity to accomplish this, without drastic cultural changes, personnel reductions or significant technology infrastructure investment. Insurance agencies, agents and brokers can actually deliver greater value as a result of a virtual operation, as it affords more time for productive tasks, like conversing with clients, learning the nuances of client businesses and staying current with industry changes.
We are all aware of the relevance and increasing importance of social media marketing. It is powerful and it can be very profitable. Where else can you find high-quality prospect leads for free? In the B2B insurance agency marketing space, LinkedIn is the king of social media marketing.B2B social media marketing has become an increasingly important component of our insurance agency lead generation strategy, and one that we expect will continue to grow in the future. Here are a few suggestions that will help insurance agencies, brokers and agents find prospects and close business using LinkedIn…
Your insurance agency website is your window to the world. It is your store front window, located on Main Street, in a global village in which everyone now lives. When prospects or clients stroll past your window, in this case your agency website, will they like what they see? Will they immediately understand your unique value proposition, will you look like a viable, professional agency, or will you convey a tired, dated, out of touch organization, replete with peeling paint and an antiquated facade? Will you have an up to date window display, current internet fixtures like videos and a blog, and will your graphics and photos help articulate the professional image your agency seeks?
The 4-Hour Workweek offers readers a completely different perspective on the working world as most would perceive the nine to five grind. Tim Ferris changes the rules of the 40 plus hour work week and offers a glimpse into a much more abbreviated work schedule centered on a new lifestyle design. He changes his own lifestyle from an obsessive 12 hours a day workaholic to a globetrotting, virtual 4-hour work week of the “new rich”. The author proposes that we empower ourselves with a new perception on the working world. He suggest that people embrace a “New Deal”, changing the rules of the game, outsourcing mundane task, automating important aspects of businesses including cash flow and enabling a more mobile and flexible lifestyle.
I recently read Let My People Go Surfing by Yvon Chouinard. A friend recommended it to me and I found it very interesting. Chouinard is the founder and owner of the outdoor company Patagonia. My initial reaction to the book was that I love Patagonia’s business concept. To lead by example, Patagonia donates 1% of their total annual sales to environmental causes. I found this to be very impressive, but it also led me to be reflective.
Every great company has a key defining concept. Something that is woven into the fabric of people, products and culture. For example, 3M strives to use innovative technology and imagination to improve the daily lives of people. This concept becomes obvious when reviewing their history and how the company operates each day. The immense challenge for businesses or in this case, insurance agents, who want to achieve tremendous success like 3M, is to define that key concept – and then to make all decisions in alignment with that concept. Successful insurance agency sales and marketing cultures should be built the same way.
Tags: B2B Marketing, Blogging, eMarketing, Ezine, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Marketing Plan, Insurance Agency Web Marketing, LinkedIn, Search Engine Optimization, SEO, Social Media, StartUpSelling, Virtual Business, web seminars, Your Virtual Success
Posted in B2B Marketing, Business, eMarketing, Insurance Agency Lead Generation, Insurance Agency Marketing, Insurance Agency Web Marketing, Search Engine Optimization, Social Media, Virtual Business | Leave a Comment »
