Archive for the 'Insurance Agency Marketing' Category
StartUpSelling Has Updated Their Website
Please use the image link below to visit StartUpSelling’s updated website. Their Insurance Agency Marketing expert team has not only improved the look and feel, but added additional content and resources to the site. Feel free to offer feedback.
Expiration Dates = Urgency
Never underestimate the advantage you have when selling a product with an expiration date. Insurance producers often take this for granted when it should be viewed as a cherished closing tool. Those of us selling marketing services, cars, computers, or real estate all have to create urgency in our prospects. Instilling that sense is arguably the greatest challenge salespeople face. Ex dates allow you to hurdle that fence quickly, creating ample time to focus on other elements of the sale and to execute with precision.
Sales & Marketing Tip of the Day: Narrow Your Focus
What services do you provide? Why would people want to do business with you? How are you better than the next guy?
These simple questions are much too difficult for many agency executives to answer. The answers are clouded by the abstract concepts and strategies we read in the trade magazines explaining how to mask the fact that we are selling insurance. The quandary is further complicated for those who are striving to be everything to everyone – and are at risk of being nothing to no one.
The fastest and most effective path to cleaning the dust off of your value proposition and finding your true mission as a salesperson or producer is to narrow your focus. Keep throwing the darts at the 20 until you can consistently hit your target. Only then should you consider going for the 19′s, 18′s or bulls-eye.
StartUpSelling provides marketing solutions to insurance agencies. Our deep industry expertise allows us to understand the challenges our clients face and to create effective solutions. Our virtual model allows us to deliver a compelling value and responsive service.
Those are my responses to questions above. Delivered from memory as fast as I can type. They are easy to answer, because we have a highly focused sales and marketing strategy.
Sales & Marketing Tip of the Day: Refresh Your Prospect List
Refreshing your prospect list and your prospect email list will often uncover low hanging fruit, ripe for the picking. In my case, this could be a new VP Marketing or VP Sales at a large agency who needs web marketing help and simply is not yet aware of all the available resources. In the case of an agency producer, a refresh might turn up a new VP HR or CFO who happens to want to shop their employee benefits to prove their worth and has no loyalty to the current broker. A list refresh can be a cost effective way to quickly open a dialogue with new prospects.
New Webinar: 20 Tips in 20 Minutes for Insurance Agency Social Media Marketing
Join us for this complimentary and educational 20 minute power webinar. Our panel of agency marketing experts will unveil 20 critical tips for Social Media Marketing Success. These tips have created opportunities for agencies by increasing website traffic, engaging prospects and attracting new business. Topics include:
* Optimizing LinkedIn, Twitter, and Facebook Profiles
* Leveraging Blog and Article Content to Engage Prospects
* Website Landing Pages and Lead Conversion
* Qualifying Social Media Suspects to Find Opportunities
Date & Time: Wednesday, May 30 12:00 PM – 12:25 PM EDT
To Register: https://www1.gotomeeting.com/register/649628208
Webinar Tomorrow : Top 10 Tips for Effective Insurance Agency SEO and the Google 3.3 Algorithm Shift
Join us tomorrow for this brief, complimentary and educational webinar. Our web marketing experts will review the Top 10 Tips for Effective Insurance Agency Search Engine Optimization including the impact of the Google Panda 3.3 algorithm shift. We will explain how an effective SEO campaign can improve your web presence and drive traffic to your agency website. Specialized long tail keyword selection, and effective on page and off page optimization can help agencies achieve dramatically improved Google, Bing and Yahoo rankings. Topics include:
* Effective Long Tail Keyword Analysis
* On Page vs. Off Page Optimization
* Google Panda 3.3 algorithm shift and the freshness factor
* The Impact of Social Media on SEO
* Blogging, Video and ePublishing to Improve Search Rankings
Date & Time: Wednesday May 2nd at 1pm
To Register: https://www1.gotomeeting.com/register/700055008
Webinar: 20 Tips in 20 Minutes for Insurance Agency Social Media Marketing
Join us for this complimentary and educational 20 minute power webinar. Our panel of agency marketing experts will unveil 20 critical tips for Social Media Marketing Success. These tips have created opportunities for agencies by increasing website traffic, engaging prospects and attracting new business. Topics include:
* Optimizing LinkedIn, Twitter, and Facebook Profiles
* Leveraging Blog and Article Content to Engage Prospects
* Website Landing Pages and Lead Conversion
* Qualifying Social Media Suspects to Find Opportunities
Date & Time: Wednesday, May 30 12:00 PM – 12:25 PM EDT
To Register: https://www1.gotomeeting.com/register/649628208
