Daily blog entries, ideas, and strategies to improve Insurance Agency Marketing, Lead Generation, Social Media & SEO. Thank you for visiting! – John Scranton
Archive for the 'Insurance Agency Lead Generation' Category
Webinar on Wednesday February 8th at Noon ET – Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on February 3rd, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
Four Step Insurance Agency Marketing Plan – Step 2: Start Your Marketing Engine
Posted on January 31st, 2012 by John Scranton
Now that you have completed Step 1 of the Four Step Insurance Agency Marketing Plan by developing a quality prospect list, an effective website and hopefully some collateral material, you are ready to start the engine of your marketing machine. They primary driver of this engine will be your integrated eMarketing and web seminar campaign.
To begin your eMarketing and webinar series, you will need to perform an analysis of your target market. You will only attract prospects by determining what their needs are and what they are interested in learning about. For example, if you are selling to contractors who need information about new OSHA requirements, this could be an effective email and webinar topic – even though it is not directly related to the product you sell. Hint: Ask your current clients what their challenges are to learn more about what your prospects need.
Once you have found an effective topic or theme, it is time to create your message. Your email message should be professional, concise, and educational. The goal is to open a dialogue with your prospect, not make an instant sale. An effective message will drive significant web seminar attendance, a forum that should equally professional, concise and educational. Like your email message, the webinar is also designed to open a dialogue with your prospect – not make an instant sale.
When properly executed, eMarketing and webinar campaigns will become a powerful source of in-profile prospects. They have provided 40-50% of our business over the past two years. To learn more about how to achieve this level of results, please attend our upcoming web seminar:
Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
We are Expecting Record Registration for our Upcoming Web Seminar
Posted on January 27th, 2012 by John Scranton
We are expecting record registration for our upcoming web seminar titled Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan. This webinar will be held on February 8th at Noon EST, and last approximately 25 minutes. During the presentation we will also unveil the reason why this draws such as extraordinary number of registrants.
To register, please use this link: https://www1.gotomeeting.com/register/312132769
Preparing for a Hard Market
Posted on January 24th, 2012 by John Scranton
I was watching CNBC this morning while I had breakfast in my virtual office. They ran a quick headline about Travelers. The anchor explained that Travelers missed earnings, but no need to worry, they have successfully increased rates across all divisions of the business. Another sign (possibly a flashing red sign) that we are moving toward a hard market. So how do you keep clients happy and impress new prospects when they are facing significant increases?
- Refine Your Value Proposition – “We have successfully served our clients for over 100 years” is a nice message, but how you can refine that to make your clients comfortable when their rates jump 15%? What value do you bring that makes you worth the increase?
- Evaluate Your Top Differentiators – Everybody preaches competitive markets and superior service, but what do you do and what will you do that is truly unique and different from the competition? What are the 3 bullet points in your proposal that your clients and prospects will not see anywhere else?
- Deliver Your Message – Once your value proposition has been refreshed and your differentiators are spit-shined, take them to the marketplace. Spread the word through email marketing and social media so that anyone who has become skeptical by their growing premium is reminded why they should do business with you.
A true hard market cycle will arrive eventually and there is no reason you shouldn’t spend some time working on the above items so you are prepared. They will begin paying dividends almost immediately.
Four Step Insurance Agency Marketing Plan – Step 1: Building the Foundation
Posted on January 23rd, 2012 by John Scranton
Building a successful marketing program is akin to building a house. The end result is entirely dependent on the strength and integrity of the foundation. If the initial building blocks are weak, future development will be a challenge or a failure. Investing in the proper resources and processes will provide the groundwork for achieving your goals.
The Four Step Insurance Agency Marketing Plan that will be unveiled during our upcoming webinar begins with a foundation of two important components: a quality prospect list and an effective website. We will break each area down in granular detail during the presentation, but here is quick overview:
Prospect List: After you have identified your target prospect profile, you need to develop a database of the suspects you wish to market to and eventually write/sell/sign. To accomplish this successfully, you will need to find a vendor who is able to locate the specific titles you need to speak with at the companies you are targeting. This list must also include email addresses and be delivered in a format that will easily upload to your contact management and email marketing platforms.
Website: The term “effective website” can be confusing. It is like “effective automobile.” It means very different things to different people. To distill the latter term, an effective automobile must safely transport you from Point A to Point B. An effective website must convey your value proposition and provide a clear call to action. In a sense, safely transporting your message and offering visitors a destination.
Check back soon or a synopsis of Step 2 of the Four Step Insurance Agency Marketing Plan…
Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on January 20th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
New Press Release from StartUpSelling
Posted on January 16th, 2012 by John Scranton
New Webinar: Filling the Sales Funnel with the 4-Step Insurance Agency Marketing Plan
Expert insurance agency marketing panel will review the 4-Step Insurance Agency Marketing Plan, and how to fill the 2012 sales funnel. Case study analysis of several agency marketing plans which leveraged this integrated approach will be reviews.
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Jan 16, 2012 -
StartUpSelling’s insurance agency marketing experts are providing a complimentary webinar: Filling the Sales Funnel with the 4-Step Insurance Agency Marketing Plan. In this web seminar, an insurance agency marketing panel will review the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to increase their pipeline, gain access to new prospects, and provide their producers with qualified opportunities. Topics include: [Read More...]
Webinar: Filling the Sales Funnel with the Four Step Insurance Agency Marketing Plan
Posted on January 13th, 2012 by John Scranton
Join us for this brief, educational and complimentary web seminar. Our expert panel will review the Four Step Insurance Agency Marketing Plan and discuss the critical elements required for a successful strategy in 2012. We will provide case study analysis of several agencies that have leveraged this integrated approach to gain access to prospects and provide their producers with qualified opportunities. Topics include:
* Building your prospect database and email list
* Reaching your target market through eMarketing
* Leveraging warm calls for quality appointments
* Expanding reach through Social Media Marketing
Date & Time: February 8th at Noon ET
https://www1.gotomeeting.com/register/312132769
