Did you know many of the largest agencies in the country have not properly optimized their sites for search? This creates an opportunity for small, midsize and regional agencies to capitalize and generate pipeline activity. Learn more about how to take advantage by leveraging Insurance Agency SEO in today’s web seminar or by contacting StartUpSelling directly.
Archive for February, 2012
Webinar Tomorrow: Top 100 Insurance Agency Website Report Card
Join us for this 20 minute educational power webinar. We will review the key components to effective agency websites including social media, SEO, blog integration and your call to action. Our expert panel will review and grade two websites submitted from audience volunteers live. Topics include:
Top 100 Agency Report Card
* How attract the right website traffic
* How to convert visitors into prospects
* Effective use of blogging and social media
* Two live website report card demos
Date: Wednesday, February 29, 2012
Time: 12:00 PM – 12:20 PM EST
Please use this link to register:
https://www1.gotomeeting.com/register/457331208
Reblog: Most Popular Ezine Articles and Click Through Rates (CTR) via Alan Blume
Most Popular Ezine Articles and Click Through Rates (CTR)
Posted on February 26th, 2012 by Alan Blume
I’ve now published over 100 articles on Ezine and track metrics on a weekly basis. My overall goal is to create relevant content germane to our target markets including, B2B Marketing, marketing for technology firms, Law firm marketing and Insurance Agency Marketing. The key marketing metrics provided by Ezine include views, clicks and click through rate. These can vary dramatically, as a popular and well viewed article doesn’t necessarily generate the best Click Through Rate (CTR). In the example below, the #1 article received the most clicks (that makes sense) but the #3 article, though viewed significantly less had a much higher CTR and as a result, almost as many clicks.
- Should You Hire an Agency Producer Without a Producer Marketing Plan
- Traditional Magazines Vs Online Magazines – A Short Term Win and Long Term Rout
- Are the Days of Direct Mail Marketing Dead For Insurance Agencies?
- The 4 Hour Workweek by Timothy Ferriss – Fact Or Fiction
- Insurance Agency SEO – Search Engine Optimization and Long Tail Keywords
Narrow or niche articles can often generate the best results. for example, my article entitled “Create A Virtual Buyer Persona – Spend Time With Prospects Who Can and Will Buy” had a very high CTR (16%) but ranked much lower on total views. In general, one can assume that a mix of topics, both broad and narrow, balance readership with CTR. Ongoing monitoring and measurement is always helpful with Social Media Marketing initiatives.
Insurance Agency Lead Generation LinkedIn Group is now over 1,500 Members
Our Insurance Agency Lead Generation group is now over 1,500 members. Join the conversation here: http://www.linkedin.com/groups?about=&gid=2823318
Make your LinkedIn Profile a Marketing Tool
This morning I noticed this article on the Inc. website. The author reviews “6 Steps to More Marketable LinkedIn Profile” and the suggestions are very similar to the best practices we share with our clients and in our webinars. Paramount to the authors philosophy and to the StartUpSelling mantra is to make your profile appeal to those you want to connect with. If you focus on information and keywords that are meaningful to you, your profile might appear impressive but is unlikely to attract prospects. By focusing on the data and phraseology that appeals to your target market, you will make connections that are interested in what you have to offer.
10 Life & Business Lessons from Thomas Jefferson
- Honesty is the first chapter in the book of wisdom.
- He who knows best knows how little he knows.
- Delay is preferable to error.
- Never put off till tomorrow what you can do today.
- Never spend your money before you have earned it.
- Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.
- Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.
- Determine never to be idle. No person will have occasion to complain of the want of time who never loses any. It is wonderful how much may be done if we are always doing.
- It takes time to persuade men to do even what is for their own good.
- I like the dreams of the future better than the history of the past.
Webinar: Top 100 Insurance Agency Website Report Cards
Join us for this 20 minute educational power webinar. We will review the key components to effective agency websites including social media, SEO, blog integration and your call to action. Our expert panel will review and grade two websites submitted from audience volunteers live. Topics include:
* How attract the right website traffic
* How to convert visitors into prospects
* Effective use of blogging and social media
* Two live website report card demos
Date: Wednesday, February 29, 2012
Time: 12:00 PM – 12:20 PM EST
To Register: https://www1.gotomeeting.com/register/457331208
Be Your Brand
This morning I ran a few SEO tests, at one point just typing the name of our business into Google. The result it shown above. I had not noticed this previously, but the second auto-fill result includes my name. I thought this was interesting for two reasons.
First, I am pleased that people will easily be able to find my contact information when they wish to reach out to StartUpSelling. Second, and more importantly, I think this shows clear personal and professional brand alignment.
I have always believed that it is important to connect yourself with your brand – to be your brand – when you are evangelizing a product, service or solution. Its great to see Google making that connection.
Webinar: Top 100 Insurance Agency Website Report Cards
Join us for this 20 minute educational power webinar. We will review the key components to effective agency websites including social media, SEO, blog integration and your call to action. Our expert panel will review and grade two websites submitted from audience volunteers live. Topics include:
* How attract the right website traffic
* How to convert visitors into prospects
* Effective use of blogging and social media
* Two live website report card demos
Date: Wednesday, February 29, 2012
Time: 12:00 PM – 12:20 PM EST
To Register: https://www1.gotomeeting.com/register/457331208
