Insurance Agency Web Marketing, Social Media Marketing & SEO Insights

"StartUpSelling is by far the best insurance agency marketing company I have ever worked with. It's not just the quality of the insurance agent leads they provide, it's the deep and considered approach they take that really impresses me."

Dick Chelten, CLU, ChFC, RHU, Chelten Benefits Group

"We have outsourced our entire marketing operation to StartUpSelling - our days of cold calling are over..."

Ron Cooperman, President, KCI Insurance

"My first webinar with StartUpSelling resulted in a new account, a 115 life Employee Benefits Insurance Agency client. I had been attempting to meet with this account from many months, and was finally able to do so successfully because of StartUpSelling's insurance agency marketing and web seminar programs. StartUpSelling's services are indispensible."

Niko Washington, Johnson & Dugan

"We gave StartUpSelling our coldest prospect list and they inundated us with appointments. In the first 12 weeks, StartUpSelling scheduled over 100 appointments, five of which quickly became new clients. We expect to add many more clients as a result of their lead generation efforts."

Mark Thayer, CFO, Marvin Johnson

"StartUpselling's insurance SEO and insurance agency Social Media Marketing program moved our agency to Google page 1 for many of our most important keywords. We have seen increasing traffic and are closing new business thanks to their web marketing efforts."

Laura Jun, Golden Bells Insurance

"The insurance agency video development services provided by StartUpSelling have given us the ability to create interactive content in a cost-effective and time-efficient manner. Our video interviews and recorded webinars improve the interaction with clients and prospects, and has helped our SEO."

Jim Smith, President, Smith, Buckley & Hunt Insurance

"StartUpSelling's insurance agency website development services allowed us to make a leap forward with our online presence. We now have a professional and optimized website that will help us grow in 2012 and beyond."

Lisa Rue, Vice President, Rue Insurance

"I'm thrilled with the social media marketing work provided by the StartUpSelling team. The blogs and ePublished articles created by your bloggers and SEO experts are excellent and I think our readers are getting great content and value from each and every post."

Dennis Batchelor, Co-Founder, Rebit Inc.

"The Testimonial Service was fast and professional - it helped us better articulate our client successes to our prospects and even within our own organization."

Brian Bair, Managing Director, Crawford Advisors, LLC

"Alan helped rebuild and fine tune our new website making it our most effective eMarketing tool to date. He offered important and helpful guidance for the marketing ramp up of my firm."

Bob O'Brien, CEO, O'Brien Strategic Partners, LLC

Understanding Your Insurance SEO Keywords

Keywords, which are really keyphrases, come in many varieties. There are short, broad terms like “car insurance” and there are longtail keywords like “collector car insurance” or “Boston car insurance”. Car insurance differs in many ways from the other two – it will have many more searches every month. As such, people will see it much more often. This is only true, however, if your website appears as a result of the search query. This is where things become more nuanced and less obvious. Car insurance is a very common, broad term. Thus millions of other websites contend for that term, and achieving SEO success (appearing on the first page of Google, maybe page 2) presents an enormous challenge. It could take months of blogging, epublishing, on-page SEO optimization, encompassing dozens of hours of time, to rank for such a highly competitive keyword.

Collector car insurance, Boston car insurance, and keywords like them, will see fewer searches and therefore fewer viewers each months. Ranking for such keywords, however, presents a much more attainable goal. As such, one can achieve a high level of web visibility for these keywords with considerably less time and energy invested. It is also a matter of choosing appropriate keywords. Though ranking for the keyword “car insurance” may net a website more viewers, if the “car insurance” offered by the site is local, regional, or type-specific, most of the clickthroughs will prove nothing more than bounces. Accordingly, the more aptly a company targets its keywords, the less effort necessary to achieve positive results, and the lower the bounce rate. Insurance SEO has many other facets, which we’ll explore further in this blog, but understanding the importance of keyword selection is one of the most significant steps a company can take toward optimized web visibility.

Tags: insurance agency search engine marketing, insurance agency search engine optimization, insurance agency seo
Posted in Insurance Agency SEO | Leave a Comment »

Working Virtually

It may come as little surprise that an insurance agency SEO specialist would work virtually. It’s a high-tech field, and all the work performed is done by computer, so in-person interaction is never necessary. But it wasn’t that many years ago that I had a “traditional” job. Working as a supervisor in a coffee shop, my days were long, hard, unrewarding, and under-compensated. In addition to the underwhelming nature of the job itself, it was about 15 miles away, on the other side of the city. The commute could range from a modest 15 minutes to over 45 minutes, meaning I would often arrive quite early or a bit late. The commute was stressful, as was the job itself. The interaction with coworkers and customers was more laborious than gratifying. I consider myself a “people person”, but truth be told, I find that people (especially professionals) can accomplish much more with fewer distractions and a less stifling environment.

So I forged out, unto the virtual world (which expands perpetually). And lo! there was a job for me. Working virtually has imparted a great number of previously unattainable liberties. I am now able to work when I want. There are meetings I must attend and some business hours I must be available each day. But I can easily put in hours at night or on the weekend, and just as easily take off at 3pm to go skiing or play tennis. It is considerably easier to find time for friends and family, and I am readily able to diversify my day, taking breaks from work to clean the house, run errands, talk to friends, and accomplish other things. Reduced driving has led to superb savings in gas and maintenance, and the environment thanks me as well. I certainly hadn’t anticipated a few years ago that today I would be an insurance agency search engine marketing and insurance agency SEO specialist, but such is the nature of technology and the internet – to stand still is to get left behind. And though I believe that there are new and exciting occupations waiting for those who are interested, I posit that working virtually is readily adaptable to more traditional businesses – from accounting, to psychology, and yes, even insurance.

Tags: insurance agency search engine marketing, insurance agency search engine optimization, insurance agency sem, insurance agency seo
Posted in Insurance Agency SEO | Leave a Comment »

Insurance Web Marketing: An Age of Enlightenment

As time passes, all things change. Marketing, perhaps, changes more than most. Marketing has always been most successful when the message reaches the prospects. In the 21st century, successful marketing can only take place when truly reaching into the media of the times – twitter, facebook, youtube, stumbleupon, email, search engines, and more. In a cluttered world of digital noise, attempting to garner prospects through traditional methods of snail mail, yellow pages ads, and television, is like trying to make a grilled-cheese sandwich by raising cows and sowing wheat. It is expensive, slow, laborious, and… unreliable.

Reaching out to a digital world, however, is much more complex than marketing methods of old. Knowing what to say, where to say it, how frequently, and how to measure results to improve upon one’s marketing strategy can prove truly stupefying. Enter the web marketing gurus. In a capitalist society, where there is a profitable void, people will inevitably flock. The upside of these economics is that it is now entirely possible to outsource one’s marketing efforts for a fraction of the cost of in-house marketing, modernizing in the process.

These effects can certainly be seen in the field of insurance. StartUpSelling delivers web marketing services specifically developed for the insurance industry. Though marketing has become global, digital, or viral, the importance of the message content has persisted. And knowing where to find the prospects, and how to get them reading, has become an increased challenge in 2011, when fiscal deficits and attention deficits compete viciously with your marketing efforts. Insurance web marketing, or insurance emarketing, must have an intelligently targeted approach, delivering useful, engaging content to rise above the digital din. Only through an experiential, knowledge-based approach can a message be successfully delivered in the new world order of marketing.

Posted in Insurance eMarketing, Insurance Web Marketing | Leave a Comment »