When thinking about Insurance SEO, try categorizing your search engine marketing efforts into major categories. For example, Wikipedia states that,  “SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.” This statement seems like a good place to start, as your company should ask the following questions:

• Is your agency leveraging images on sites like Flickr?
• Have you posted videos or vlogs to YouTube?
• Have you submitted your company information to Google Places and worked on optimizing your ranking for local searches?
• Have you submitted information to reputable, vertical, search directories?
• And last but not least, have your made on page optimization changes to your insurance agency website to ensure your website it search engine friendly?

If you haven’t asked yourself or your colleagues these questions, “Carpe Diem”, the time is now to get your insurance web marketing plan in place, and SEO one of the fundamental components of that plan.