All posts with the tag 'Virtual'

Is Education Going Global and Virtual? The International Baccalaureate

An article caught my eye this morning about a local Massachusetts Elementary School which is considering an internationally recognized, global education, curriculum. called the International Baccalaureate. Wikepedia states that, “The International Baccalaureate (IB), formerly the International Baccalaureate Organisation (IBO), is an international educational foundation headquartered in Geneva, Switzerland.[1] Founded in 1968 in Geneva, IB offers three educational programmes for children ages 3–19.”

According to Dan McDonald of the Metrowest Daily News, “International Baccalaureate exists in 2,827 schools in 138 countries and serves about 778,000 students. Central to the program’s coursework is the examination and analysis of subjects on a global scale.” Does a global approach to education make sense? In our new, “The World is Flat”, highly interconnected globally community, wouldn’t it make sense to incorporate common educational elements across all schools? Can we add weekly web seminars from talented and renowned teachers and subject matter experts from Europe, Asia, The Americas and other regions? Could this virtualization of education reduce costs, improve education and increase awareness? And will the economies of scale of online education result in a gradual but consistent movement to approach education from a more global and virtual perspective? Share your thoughts on this topic – comment away…

Tis the season – can you say it with an eCard?

The holiday season is upon us and I enjoy the many cards and photos that friends and family send. From a virtual perspective, would I enjoy them as much if they were eCards and images? It takes a lot of gas, oil, electricity and pollution to deliver them. According to the US Census, 1.9 Billion Christmas Cards are sent every year. Some of these are recycled, but most are still delivered traditionally, by the US Postal Service “685,000 career employees and 101,000 non-career staff, making it the second-largest employer in the United States (behind Wal-Mart)…The USPS operates the largest fleet of commercial vehicles in the country—some 212,000 vans and trucks.”
Can we say it as well electronically? eCards will supplant paper based cards in the near future. They get better every year; can be customized with photos, music, etc. Most importantly they are environmentally friendly and almost completely green (they still take some electricity to send and the materials in your computer are often made in an environmentally unfriendly way). It will require a paradigm shift in the way we think about holiday cards, however, as with all things, the more cost effective distribution system will ultimately win, and virtual will supplant paper based delivery. The US Post Office delivers another 18 billion pieces of mail and packages during the holiday season, thus eCards would represent a significant 10% reduction in deliveries, though there would still be a long way to go.
This year, we’re sending almost all of our cards electronically. Regardless of how you decided to send or receive cards, we wish everyone a happy holiday season!

E is for Efficient and Emarketing and Eco Friendly

One of our new west coast clients was seeking to grow their insurance agency business in the midst of the current economic malaise. They retained our services to help them build an email list and run web seminars for the prospective clients. In about 120 days, we had compiled a list of about 1,000 in profile prospects. We created an email campaign offering a web seminar on some of the important nuances impacting healthcare plans and continually increasing insurance rates. In the first web seminar, 14 HR executives registered, 10 attended, and within 30 days, one of these executives signed on with our client for a $1.25 Million premium. This represents the efficient, Eco friendly, virtual sales and marketing model which we will all embrace. There was no paper, no stamps, no printing, no traditional collateral, and ultimately, only one face to face (client) meeting. Like it or not, the virtual, digital world is Good, Fast and Cheap, and is here to stay.