Microsoft To Buy LinkedIn for $26.2 Billion

  • Posted on June 13, 2016
  • by Alan Blume

MInsurance Web Marketingicrosoft Corp. and LinkedIn Corporation announced today they have entered into a definitive agreement under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion. This represents a 50% premium over Friday’s closing price. It’s currently trading at around $192, after closing Friday in the $130 range. This is a bold move for Microsoft, but a move which will make them a serious player in the Social Media space. Microsoft has an enviable cash reserve and can easily bankroll this acquisition, and LinkedIn looks like it could fit in nicely with their cloud computing strategy.

www.StartUpSelling.com

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Insurance Social Media MarketingIf your agency is already taking advantage of major social media marketing platforms such as Facebook, LinkedIn, Twitter and YouTube, and you are a personal lines agency or have a significant personal lines book of business, you can consider branching out into emerging platforms such as Snapchat. To make your Insurance Social Media Marketing efforts even more successful, you need to go where your clients are, or where they are going to be! Many Millennials are turning to Snapchat to communicate in a unique and creative way. If your agency personal lines target market includes Millennials, then you can consider adding Snapchat to your Insurance Social Media Marketing TTD list.

Native Content

The best marketing messages on Snapchat are ones that look and feel as though they were created by consumers.  Therefore, you need to practice using Snapchat, learn how to create stories that explain your insurance marketing message, and understand how to leverage the extra options, such as filters, doodles and emoji’s. You can practice using Snapchat by creating a personal account first to get the feel of the platform. You can also recruit a social media savvy agent or employee in your office who uses the platform regularly.

Understand Your Snapchat Analytics

Snapchat analytics are pretty basic. The site only lets you see replies, screenshots and views. However, there are ways to analyze how well your marketing messages are being received. You can take a look at the number of people you retain throughout the story, the number of people who drop off after the second snap, and the people who leave after your first snap. Another aspect you can look at is the amount of engagement that occurs with your stories. The more positive engagement a snap receives, the better your story will do on the site.

A/B Testing on Snapchat

As with all marketing content, there are different aspects that contribute to the success or failure of a story on Snapchat. You may want to test different story titles, story lengths, the filters you use and the number of snaps to determine what resonates best with your customers. That said, we recommend agencies first focus on Facebook, Twitter, YouTube and LinkedIn, before embarking on other platforms such as Snapchat.

Learning a new social media platform (or for many agencies and brokers – any social media platform) can be a difficult and time consuming job. But today, social media is an important part of insurance agency marketing. If you feel that you need to optimize your Insurance Social Media marketing, then call the experts at StartUpSelling at (518) 222-6392.

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Posted in: Insurance Agency Web Marketing, Insurance Content Marketing, insurance social media marketing, insurance web marketing, Soical Media Marketing
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Insurance Agency Social Media Marketing 101

  • Posted on August 1, 2013
  • by Alan Blume

A successful Insurance Agency Social Media Marketing Strategy can begin simply enough by creating or leveraging quality content. Start with a relevant (to your target market) blog, quote, video, news release, client quote or knowledge nugget – then share it with your prospects and clients. For example, create a blog entry about Professional Liability Insurance for Engineers then Tweet it, Pin it (if it has a graphic), add it to Stumble Upon, Post it to Facebook, Post as a LinkedIn update, Share it with LinkedIn groups (start a discussion or add it as a comment), add it to Google+, etc.  Remember to localize the content if you sell in just one area (New York Professional Liability Insurance). One easy way to share your content is by using the Social Media Chiclets on at the bottom of your blog. Or, take advantage of integrated social media offered by one of the major providers. For example, use LinkedIn to automatically Tweet your LinkedIn posting. Post a YouTube (video, voice over PPT, recorded webinar, etc.), and share in the same way as noted above (with your blogs or other content). You can use a simple Social Media automation solution such as Bufffer or HooteSuite depending upon your needs and goals. When possible, expand your blogs into ePublished articles on sites such as Ezine, ArticlesBase or Amazine. Once published repeat the social media sharing process again, utilizing expanded article.  Consistent Insurance Social Media Marketing will also help your Insurance SEO. For more information on Insurance Social Media Marketing, visit StartUpSelling’s Social Media Marketing Resources.

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Soical Media Marketing
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LinkedIn Sponsored Updates (death, taxes and advertisements)

  • Posted on July 28, 2013
  • by Alan Blume

First Facebook launched Sponsored Stories (ads that appear in your News Feed). Then Twitter rolled out Sponsored Tweets, and now LinkedIn has launched a new ad program called Sponsored Updates (doesn’t that sound better than “Sponsored Ads”). We’ve all heard Ben Franklin’s pithy saying,  “In this world nothing can be said to be certain, except death and taxes.” Today he would likely amend that to say, “In this world nothing can be said to be certain, except death, taxes and advertisements.”

Some notables about Sponsored Updates:

  • You can’t opt out of them
  • You will see them on all your devices
  • You can hide them individually but not in bulk
  • The Ads will be based on your LinkedIn profile

LinkedIn revenue for the first quarter was $324.7 million, and net income was $22.6 million. As LinkedIn seeks to increase both the top and bottom line, that means more ads. Only time will tell how this new web marketing venue performs for the B2B centric LinkedIn community, but it’s an easy guess that LinkedIn will enjoy the revenues and users will enjoy the ads to a much lesser degree.

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Posted in: B2B Sales & Marketing, Insurance Agency Web Marketing, Soical Media Marketing, Virtual Business
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Insurance Agency SEO – On Demand Webinar

  • Posted on June 13, 2013
  • by Alan Blume

To view this Insurance Agency SEO Webinar, The Top Ten Tips for Insurance SEO, click on the link below:

http://startupselling.com/blogs/johnscranton/top-10-tips-for-insurance-agency-seo-success-recorded-webinar/

Topics include Skill Sets For Your Insurance Agency SEO Initiative, SEO Specialist, Website Developer (HTML), Project Manager, Industry Expert (for content and keywords), Web Marketer  for Analytics, On and Off Page SEO Best Practices, Dynamic Content, Insurance Agency Blogging, Insurance Web Marketing, Insurance Agency Social Media Marketing, etc.
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15 Facebook Facts – $66 Per User

  • Posted on July 17, 2012
  • by Alan Blume

As Facebook approaches the billion user mark, let’s examine some fascinating facts about the social media phenomenon.

  1. It’s estimated that Facebook will hit 1 Billion users in 2012
  2. February 4, 2004, Mark Zuckerberg launched “Thefacebook”, originally located at thefacebook.com.
  3. Membership was initially restricted to students of Harvard College, and more than half the undergraduate population at Harvard registered within the first month
  4. in 2004 Napster founder Sean Parker became Facebook’s president. It received its first investment later that month from PayPal co-founder Peter Thiel.
  5. On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, valuing Facebook at approximately $15 billion
  6. In March 2011, Facebook reportedly removes 20,000 profiles a day from their site for infractions like spam and inappropriate content
  7. About 50% of active users log on to Facebook in any given day
  8. People spend over 700 billion minutes per month on Facebook
  9. There are almost 1 billion objects that people interact with
  10. An average user creates 90 pieces of content each month
  11. More than 250 million people per month engage with Facebook on external websites
  12. An average of 10,000 new websites integrate with Facebook every day (since social media  plugins were made available)
  13. More than 2.5 million websites have integrated with Facebook
  14. There are more than 250 million active users currently accessing Facebook through their mobile devices
  15. Facebook’s current Market Cap is about $66 billion (that would be about $66 per user this year).

Assuming these estimates are correct, that would place Facebook in the hands of about 1 in every 7 people globally. Facts were gathered from a variety of sources including Facebook, Wikipedia and other internet sources

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Posted in: Insurance Agency Marketing, Law Firm Marketing, Soical Media Marketing, Virtual Business
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20 Terrific Twitter Tidbits

  • Posted on July 2, 2012
  • by Alan Blume

20 Twitter Tidbits

Exponential and pervasive are two words that come to mind when thinking of Social Media in general and Twitter specifically. Take a look at some of the Twitter milestones over the last six years.

  1. Twitter was created in March 2006
  2. Twitter’s origins lie in a “day long brainstorming session” that was held by board members of the podcasting company Odeo. While sitting in a park on a children’s slide and eating Mexican food, Dorsey introduced the idea of an individual using an SMS service to communicate with a small group.
  3. The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006
  4. The original project code name for the service was ‘twttr‘, an idea that Williams later ascribed to Noah Glass, inspired by the name of the social media image website ‘Flickr’
  5. The team finally settled on the name ‘twitter‘, which means ‘chirps from birds’ in essence ‘a short burst of inconsequential information’
  6. In 2008 there were only 3 million registered users
  7. In Jan 2008  there were only 8 employees
  8. In 2009 there were 8 million registered users
  9. In 2011 there were over 400 employees
  10. 60% of all tweets come from third-party apps
  11. There are over 100,000 Twitter apps
  12. In March 2010 the average number of tweets people sent per week was 350 million.
  13. When Michael Jackson died on June 25, 2009 there were 456 tweets per second (TPS), a record at that time.
  14. The current TPS record is 6,939 tweets per second set 4 seconds after midnight in Japan on New Year’s Day
  15. There were 572,000 new accounts created in one day (March 12, 2011)
  16. There were 460,000 new accounts per day created in February, 2011
  17. In March 2011 there are an estimated 225 million users
  18. 25 billion tweets were sent on Twitter in 2010
  19. 100 million new accounts were added on Twitter in 2010
  20. The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010

For more information on insurance agency digital marketing, or law firm web marketing visit StartUpSelling.com or JurisMarketing.com.

Tidbits were collected from a wide variety of sources including Twitter and Wikipedia.

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Varying Your Video for YouTube and Social Media Marketing

  • Posted on June 21, 2012
  • by Alan Blume

YouTube, owned by Google since 2006, boasts some truly amazing stats. According to their website, over 800 million unique users visit YouTube each month. Additional notables include:

  • Over 3 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

How can you optimize your content for YouTube? Strength is represented in numbers and variety. Once you have created your YouTube channel (optimizing it for your target prospects) for your organization, populate it with compelling content across multiple video mediums. For example, you can use PowerPoint Vlogs, talking head recordings (using video from your own laptop), Skype recorded videos, professionally shot and edited videos and recorded webinars. Some samples of these are below:

  1. Skype Interview: http://www.youtube.com/user/StartUpSelling?feature=watch
  2. Vlog: http://www.youtube.com/watch?v=TtkNGVvSFlk&list=UUQ7tWBf-b2PIbAppmvpJhHg&index=3&feature=plcp
  3. Production Video: http://www.youtube.com/watch?v=g_HGQ6xKKN8&list=UUQ7tWBf-b2PIbAppmvpJhHg&index=6&feature=plcp

Once you’ve added videos to your YouTube channel and website, leverage these for your social media marketing campaigns. Tweet, Pin, Like, Link and push your video out to your market. Make sure your website links and call to action is prominently noted on both your channel and each video. Vary your video and vary your content. Educational videos are best, and one of the fastest growing areas of YouTube relates to “How To” videos. Whether you’re discussing how to best insure a business, how to defend lawsuits or how to ensure driver safety, video is a great way to reach your target markets. For more information on insurance agency digital marketing, or law firm web marketing visit StartUpSelling.com or JurisMarketing.com.

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Sell More & Work Less – Tip 36 Getting Past Legal Hurdles

  • Posted on March 22, 2012
  • by Alan Blume
Web Selling & Web Marketing Tips and Techniques

Web Selling & Web Marketing Tips and Techniques

Another tip from Sell More & Work Less: Web Selling Techniques Everyone Should Use

During the closing phase, you may encounter challenges with your prospect’s lawyer or legal department. In some cases, if you have your own legal department, the challenge might actually be your own legal requirements. But for now, let’s focus on a few important qualifying questions for the legal department. Do they have a lawyer or legal department that must review your contract? Do they insist on using their own contract? How long does it take to review a typical purchase? Can you work with them directly or does your sponsor act as the liaison? Do they insist on certain standard clauses, which must be included in every contract, and if so, can your sponsor provide those for you to review? Is your solution considered a work for hire, do they require ownership of IP, are there onerous damages clauses? Will they consider a mandatory arbitration clause which might be helpful to your boutique operation? We don’t want to get too far ahead of ourselves in the sales process, but it’s helpful to identify potential issues early and to have a game plan to solve them in the present and close phases. Though many of these questions pertain to B2B sales, some are also relevant for B2C sales. If you can simplify your own contract, it can help reduce the legal hurdles immensely. Consider creating an order form with the key legal clauses you require on the back of the form or on page two and include an arbitration clause. Simpler is usually better. If you wind up in a legal battle before or after the sale, it’s usually a losing proposition for everyone.

www.sellmoreandworkless.com for more information on our new web selling tips book

www.startmarketingtech.com for more information on B2B web marketing

www.jurismarketing.com for more information on law firm web marketing

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Posted in: B2B Sales & Marketing, Entrepeneurship, Home Office Business, Insurance Agency Leads, Insurance Agency Web Marketing, Law Firm Marketing, Soical Media Marketing, Virtual Business
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LinkedIn Webinar For B2B Executives

  • Posted on March 19, 2012
  • by Alan Blume

Is it really the “Facebook of Business”?

StartUpSelling is providing a 20 minute educational webinar on how to better use LinkedIn as an executive tool. Whether you’re a Top 100 Insurance Agency, a growing Law Firm, a B2B Tech Firm or a prominent Professional Services Organization, you will find this webinar useful. With a growing base of 150 million business oriented members, LinkedIn is becoming a must have for almost any business executive. From personal profile to group creation and participation, to apps and blog integration, LinkedIn offers executives an important tool for networking, learning, participating and prospecting.

In this webinar, Social Media Experts will review the critical elements to effectively leveraging LinkedIn.  This powerful network will help you improve your web presence, find prospects and retain clients.  Many Top 100 Agency Executives have yet to use LinkedIn to its full potential.  Topics include:

* LinkedIn Profile Enhancement
* Applications and Blog Integration
* Unlocking the Power of LinkedIn Groups
* How to find your Target Prospects
* How to Strengthen Client Relationships

Date: Thursday, March 22, 2012
Time: 12:00 PM – 12:20 PM EDT

Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/922627944

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Posted in: B2B Sales & Marketing, Insurance Agency Leads, Insurance Agency Marketing, Soical Media Marketing
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