Complimentary Insurance Agency Video Library

  • Posted on September 5, 2017
  • by Alan Blume

Insurance Agency Video - Insurance Web MarketingCheck out this complimentary Insurance Marketing & Lead Gen Video Library which is accessible for all insurance agencies and brokers. These videos and on demand webinars help agencies and brokers improve their marketing, extend their branding and generate more leads. The StartUpSelling library offers well over a hundred comprehensive insurance agency marketing videos including:

  • Marketing Automation & Lead Generation
  • Email Drip Campaigns For Insurance Agency Leads
  • Changing The Rules For Insurance Agency Search Engine Optimization
  • Filling The Pipeline With Truck Insurance Agency Leads

The library is available on the StartUpSelling Website or YouTube, and covers insurance marketing topics like:

  • Using video to improve insurance web marketing results
  • Creative lead generation and appointment setting strategies
  • Engaging prospects and clients using educational content
  • Leveraging webinars to improve insurance email marketing results

There are no fees to download or access this video library.

If your insurance lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Content Marketing, insurance email marketing, Insurance Video, insurance web marketing
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Top Tips To Improve Insurance Agency Video Marketing

  • Posted on April 20, 2017
  • by Alan Blume

Insurance Agency Video InfographicInsurance agency owners, producers and marketers looking to jump start their video content marketing, or improve their existing insurance marketing video campaigns can review these top tips to augment their current marketing initiatives. Here are your top tips to improve Insurance Agency Video Marketing:

  1. Use Educational Content, Not Sales Brochures

Case studies, client success stories, educational content pertinent to the industry. Here is a simple example.

  • Good: Impact of Trump Executive Orders on ACA Compliance
  • Bad: We Can Save You Money on Your Group Health Plan
  1. Create a Compelling Thumbnail

Your agency has a short time to convince prospects to watch your video. It begins with an attractive and attention getting thumbnail. Invest time to ensure your thumb nails look great, and make sure you add these images when publishing or sharing over social media.

  1. Share on Social Media – Then Share Again

You’ve invested time and money to produce a great video, now your agency needs to leverage it across all relevant social media platforms. The big four are obvious, YouTube, Facebook, LinkedIn and Twitter. But you should also include Google+ and some of the bookmarking platforms such as Tumblr. And remember that you can share content more than once, and in many nuanced ways. Create a blog, Tweet the blog, add as a LinkedIn post, Tweet the LinkedIn post and so on.

  1. Don’t Underestimate the Importance of Background Music

How many movies or commercials do you watch without background music? Background music will help convey your message and mood. Will you use edgy, modern instrumentation to convey you are an up to date digital agency, or more traditional music, inferring sound guidance and sage advice?

  1. Share Using Your Email Marketing Drip Campaigns

Agencies can and typically should invest in ongoing email drip campaigns, focused on providing high value content of interest to clients and prospects. High quality video content is often the preferred digital collateral to provide to clients and prospects, to improve renewal rates by providing added value and to increase insurance lead generation.

  1. Don’t Forget the Call To Action (CTA)

Leave sufficient time at the end of your video (assuming it’s a short two minute type video) for a Call To Action. What behavior are you trying to elicit from the person watching? Do you want them to submit a Contact Us Form, Schedule Appointment, Get A Quote, Call An 800#? Leave plenty of time for your CTA and contact information to show, and when possible, have CTA buttons continuously displaying below the video.

  1. Optimize for Insurance Agency Search Engine Optimization (SEO)

Make sure, you use your targeted keywords in your title, and description, tags, etc. What’s a good example of this? On this tip, the title includes the keyword phrase, “Insurance Agency Search Engine Optimization”, instead of just Search Engine Optimization or SEO. An example for your agency might include Risk Management for Manufacturers, or Surety Bond Strategies for Contractors, or Colorado Trucking Insurance.

  1. Add Video to Your Insurance Agency Website & YouTube Channel

Your videos can appear all over your website, on a relevant page, in a video library and in a blog (vlog). You should also take the time to create a branded YouTube channel for your agency, especially if you intend to do a video series. There are many types of video you can use, and don’t underestimate the value of a relevant recorded webinar or voice over PowerPoint.

As is evident by YouTube’s compelling statistics, people gravitate toward video. With over a billion users, watching videos over 40 minutes a day, and 400 hours of video uploaded each minute, it’s easy to see why insurance agency videos should not be ignored. Need help creating compelling videos for your insurance agency marketing initiatives? Contact the insurance agency marketing experts at StartUpSelling.

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Posted in: insurance agency email marketing, Insurance Agency SEO, Insurance Agency Websites, Insurance Content Marketing, insurance social media marketing, Insurance Video, insurance web marketing
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17 Significant Stats On Why Insurance Agencies Should Use Videos

  • Posted on December 15, 2016
  • by Alan Blume

Here are some compelling statistics about the use and efficacy of video as a marketing tool. Insurance agencies should investigate video, including whiteboard “explainer” videos, to help convey their value proposition, products and solutions.

  1. 75% of executives watch work-related videos on business websites at least once a weekInsurance Agency Video Marketing
  2. 50% of executives watch business-related videos on YouTube
  3. 65% of executives visit the marketer’s website after viewing a video
  4. About half of all internet users view a video at least once per month
  5. 100 million Internet users watch online video every day
  6. 4% of all Internet users view at least one video per month
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. The value of one minute of video is 1.8 million words (about 3,600 webpages)
  11. Videos increase people’s understanding of your product or service by 74%
  12. 80% of Internet users remember the video ads they watch online
  13. 90% of Internet users say seeing a video helps the decision making process
  14. Websites with video are 50 times more likely to appear on the first page of a search engine
  15. When video is included in an email there’s a 2 to 3 times increase in click through rates
  16. There’s also a 51% increase in subscriber-to-lead conversion rates when video is included in email
  17. Website visitors are 64% more likely to buy a product after watching a video

Check out one of our marketing videos here: http://startupselling.com/services/insurance-marketing-videos.

If you are looking for ways to improve your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

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Posted in: Insurance Agency Marketing, Insurance Agency Websites, Insurance Content Marketing, Insurance Video
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Insurance Agency VideosVideos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music. A good example of this is found on the StartUpSelling Insurance Agency YouTube Video Library. Some of these insurance sales and marketing videos have been viewed one thousand times, five thousand times and even ten thousand times.

Why add video to your insurance agency website, and why create a branded YouTube channel with videos? One important statistic to consider, is that your insurance prospects are 80% more likely to watch your video than read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to webpages that contain videos, and of course, they own YouTube. More video typically equates to better insurance SEO. And when your insurance agency video has a longer view time than other websites in the same search results, you receive an even greater SEO boost from Google. Furthermore, insurance agency video provides producers with great collateral for their email marketing, and social media marketing efforts.

Though prospects (and clients and partners) often prefer videos to written content, not all of these website visitors will watch your video in its entirety. Insurance website visitors want to know if the video pertains to them, and if they don’t see its benefit quickly they will leave your video and bounce to another site. To help improve stickiness, make sure you add captions and transcripts.  Captions and transcripts will help improve the chance people will watch your entire video and boost your authority with Google. Captions and transcripts help by:

  • Increasing view time (up to 80%)
  • Improving deep linking with keywords in video
  • Improving search results for keywords included in video

Take the time to create insurance videos, and leverage their benefits to the fullest. Including insurance marketing videos on your website and adding them to a branded YouTube channel will help your insurance search engine optimization efforts, increase website traffic and drive more insurance leads into your pipeline.

If you are looking for ways to improve your insurance agency website, produce high quality videos, and optimize your insurance agency SEO, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Video
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Use Insurance Marketing Video Captions To Improve Insurance SEO

  • Posted on October 30, 2015
  • by Alan Blume
Insurance Marketing Video

Insurance Website Video

Videos offer agencies and brokers and opportunity to provide educational, sticky, effective and entertaining digital content. Video conveys complex concepts faster and better than text. When adding video to an insurance agency website, it’s important to add keyword rich captions

Benefits of Insurance Marketing Videos

Videos aren’t new to insurance marketing and they’ve been discussed here before. To look at all of the benefits you can receive from creating videos view our infographic. The bottom line is that your insurance leads are 80% more likely to watch video then read your content.

Google also gives more weight to webpages that contain videos because they understand the work involved. And if your video has a longer view time than other websites in the same search results then you receive even more props from Google.

 Getting People to Watch Entire Insurance Video

People prefer videos to written content, however not all of your insurance leads will watch your video in its entirety. People want to know if the video pertains to them and if they don’t see its benefit quickly they will leave your video and bounce to another site.

Captions and transcripts will help improve the chance people will watch your entire video and boost your authority with Google. Captions and transcripts help by:

  • Improving revenue by 16%
  • Increase view time by up to 80%
  • Improve deep linking with keywords in video
  • Improve search for keywords included in video

If you are going to take the time and effort to create insurance videos, you should leverage their benefits to the fullest. Including transcripts and captions in your insurance marketing videos will allow your insurance leads to find immediate relevance in your digital content and give you a boost in Google search results.

If you are looking for ways to improve your search engine ranking, call StartUpSelling at (518) 222-6392 where insurance experts can help you with a free insurance lead generation or web marketing review.

 

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Posted in: Insurance Content Marketing, insurance social media marketing, Insurance Video, insurance web marketing
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Integrating Video With Insurance Email Marketing

  • Posted on August 3, 2015
  • by Alan Blume

whiteboard video thumbnail outlinedIf you ever pondered the efficacy of video, take a quick look at YouTube’s staggering statistics, now at over 4 billion views per day. In today’s digital world few marketing options are more powerful than video. Agencies and brokers can integrate video with their insurance email marketing campaigns for unbeatable results. Seeing is believing, and seeing a video message is much more engaging than reading a message.

Using video for your insurance email marketing content provides several advantages. Two of the most important gains involve web traffic. The first key benefit is a boost in your insurance Search Engine Optimization (SEO). The second key benefit is staying power, or in insurance website jargon, stickiness. Video keeps eyes on your web site longer, it attracts viewers and keeps website traffic flowing to your website.

Another essential benefit from using video as part of your email marketing content is the education opportunity offered with video. Video is more engaging, and let’s viewers see, hear and experience a message. Regulatory updates, innovative concepts, business improvement video help elevate your conversation from insurance salesperson to business adviser.

Video can’t be shared as an attachment, a link is used in the email campaign, which hopefully leads to a dedicated landing page, a blog, or specialized page on your insurance website. If the video has sufficient value, or when the time arrives that your content is known to be high quality, a short registration form can be used as a requirement for visitors to watch the video. Short is underlined here, as the longer the form, the less likely the views.

Why not use YouTube as the fulfillment method for your video? The goal should be to drive people to your website, such as prospects, clients, partners and prospective employees. It is an excellent idea for agencies and brokers to offer a YouTube channel to attract a wider audience and drive traffic, but for your insurance marketing campaigns, you want to drive people to your website. One option is to embed the video on a website page, dedicated landing page or blog. Thus you can stream the video from YouTube, while ensuring the web visitor remains on your site.

What types of video can you offer? Video can range from the ultra-simple to extremely intricate. Here are some examples:

  • Simple voice over PowerPoint
  • Talking head video (traditional recording of a head and shoulder shot)
  • Recorded webinar
  • Whiteboard video (whiteboard animation)
  • Production video (videographer visits your agency, scripts, records, edits and produces video)

Costs can range from close to nothing (voice over PowerPoint), to thousands of dollars a minute (for professionally produced video). Best practices typically recommend that insurance agencies and brokers invest in several types of video, allowing for budgetary constraints, while increasing the stickiness and effectiveness of their insurance website. Investing in video is one of the many ways that agents and brokers can invest in their content marketing strategy. Content marketing can offer compelling ROI when correctly implemented. Agencies, brokers and wholesalers lacking sufficient staff or expertise in email marketing and video can outsource these content opportunities to a qualified and reputable insurance marketing firm. Call (518) 222-6392 to learn more about integrating video into insurance email marketing campaigns.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Content Marketing, insurance email marketing, Insurance Video, insurance web marketing
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Insurance Video Infographic

  • Posted on January 2, 2015
  • by Alan Blume

Check out our cool new StartUpSelling Insurance Video Infographic! Did you know that 80% of your insurance website visitors will watch a video but only 20% will read your content!  Insurance agencies, brokers and wholesalers can leverage video to increase professionalism, improve marketing and drive growth. Video is educational, sticky, effective and entertaining. It conveys complex concepts faster and better than text. Check out our infographic or watch our cool, new whiteboard video.

StartUpSelling Video Infographic

Email info@StartUpSelling.com for your full size copy. Or better yet, watch our video.

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Posted in: insurance agency email marketing, Insurance Agency Marketing, Insurance Agency Websites, insurance email marketing, Insurance Video, insurance web marketing
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