Top 10 Tips To Improve Insurance Agency SEO

  • Posted on November 30, 2016
  • by Alan Blume

Insurance Search Engine Optimization and Insurance SEOEffective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.

  1. Know Your Keyword Phrases

Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

  1. Review Other Insurance Agency Websites

Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.

  1. Social Bookmarking and Google URL Submission

Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool (Submit URL). And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.

  1. Keyword Phrases in Titles and Subtitles

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

  1. Alt Image Tags and Header Tags

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

  1. Dynamic Content Not Duplicate Content

Search engine like to see new content as their search bots scan your insurance agency site. Adding dynamic content with a blog, video, and article publishing will help your insurance search engine optimization efforts. Make sure your website isn’t using boilerplate, duplicate content. If you purchased a site from a vendor that offers boilerplate content, rewrite all your content, as rapidly as possible, or your rankings will suffer the consequences.

  1. Word Density

When it comes to word density, you should repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to over 10%. In general, a simple rule should be, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the keyword phrase. When following this process, I find my keyword density is usually in the 5% to 8% range. For example, if you are writing about Florida flood insurance, it’s fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description and as header tags as discussed prior.

  1. Boldface, Italics, Underline, Links

It’s good to boldface, italicize or underline your keyword phrases, but do so within a reasonable writing context on your pages. Links can also be helpful, linking to other pages within your website, or conversely, linking from other pages to your preferred pages. Don’t confuse this process with “link building” schemes. Many agencies were led astray with SEO link building scams, including link farms and other black hat SEO practices. Any external links to your insurance agency site should come from high quality, relevant sites.

  1. Insurance Videos

Website visitors are 80% more likely to watch video then read your content, and search engines weight webpages that contain videos. And if your video has a longer view time than other websites in the same search results then your rankings cam improve even more.

  1. SEO Tracking

There are tons of tools available for tracking insurance search engine optimization. Many are free, most are inexpensive. From Moz, to SEOBook, to WebCEO, your agency can pick from dozens of highly functional choices. That said, you’ll need to learn the tool you select, and run and measure the reports on a consistent (monthly should suffice) basis. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.

Insurance search engine optimization is a complex and nuanced task, but any agency can begin by following the ten tips above. If your agency wants to get the next level, leveraging a well written, unique, mobile compliant, and SEO optimized insurance website, contact the insurance agency SEO experts at StartUpSelling.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Marketing, Insurance Agency SEO, Insurance SEO, insurance social media marketing, insurance web marketing
Read More

Six Simple Steps For An Effective Insurance Agency Blog

  • Posted on June 10, 2014
  • by Alan Blume
Insurance Agency Web Marketing

   Insurance Blogging

All insurance agencies and brokers should be blogging, showcasing their expertise with original content. Blogs help website stickiness, provides content for social media and help improve insurance search engine optimization. Here are six simple steps to create a more effective insurance agency blog:

  1. Make the headline succinct – 5 to 10 words
  2. Offer an interesting angle or knowledge nugget
  3. Add an image!
  4. Use bullets or subheadings
  5. Keep the content short (200 to 500 words)
  6. Publish consistently and share your blogs (and make sure you have social media chiclets so others can share them too).

My blogs are usually about insurance agency marketing, though I also intersperse blogs on virtual business, travel, books and other items that might be of general interest. Insurance agents and brokers might post blogs on benefits and compliance, PPACA, PLI, OSHA regulations, trucking regulations/CSA, business best practices (especially for vertical markets like trucking, restaurants, constructions, etc.). Agencies lacking the time or resources to write consistent blogs (at least once per week), can use a proficient insurance marketing agency to augment their efforts.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, insurance search engine optimization, Insurance SEO, insurance social media marketing
Read More

Recently a client of ours forwarded an email from someone named “Carol G” promising to “guarantee you 1st page Google ranking for most of your targeted keyword phrases in our six month ongoing campaign”, stating further that they evaluated his agency website and had important information to share (and included his agency URL). He asked what I thought about it – and I responded that the email he forwarded was pure spam, and a likely scam. His inquiry came on the heels of another agency CEO who spent $15,000 with an offshore SEO firm that promptly disappeared with their investment – they were now looking for a reputable insurance agency marketing firm. Here are five tips to help you avoid bogus email marketing offers, in this case an Insurance SEO scam. Let’s review the issues and warning signs:

  • Carol G, the sender, broke CANSPAM laws, as she did not identify her company name or address in the email.
  • Carol G. also does not provide a phone number or email to contact her.
  • Carol G. uses a “fake email”. Here is a subtly revised version of her email: carolg@florenseinsfudge.mygbiz.com
  • Carol G. sent the email to info@ – which is a spammy approach that often results in complaints. However, Carol doesn’t worry about that since she uses a fake email.
  • Carol G. is makes bold and easily refutable statements like “1st page Google rankings in 6 months for $99 per month” and “I’m not a spammer” – while the above 4 points show that she clearly is a spammer as she breaks both laws and eMarketing etiquette.

We see this type of spam all the time. Promising great results at really low costs, which sounds too good to be true. How do agencies determine fact from fiction, as in some instances, the emails might sound sincere and professional?

  1. Look at the actual structure of the email – is it from a reputable business email? Can you readily navigate to their website? Do they provide their company name, website and phone number?
  2. Review the logic of the email. In this case, if this “company” could offer amazing white hat search engine optimization results, for only $99 per month, wouldn’t  they want to associate their name with such a fantastic result?! And why aren’t they doing it for their own company? Which, if they included their website URL, you could determine on your own by checking their SEO rankings.
  3. And if a company is reputable, why didn’t  they obey CAN SPAM laws and eMarketing etiquette?
  4. Rule #1 for web marketing – a clear Call To Action – make it easy to contact them. But in this case the company didn’t include any contact information. If a company provides you with a Gmail type contact email – that’s an immediate warning sign.
  5. Above all, check the email syntax. A reputable company will use a real email address, not something like carolg@florenseinsfudge.mygbiz.com or greatinsuranceseo@gmail.com.

Bottom line, if an email arrives without complete and verifiable contact information, with an offer that seems too good to be true, block the sender. At best it’s spam, at worst a con. For territory exclusive insurance agency marketing and insurance agency lead programs, from a reputable insurance agency marketing vendor, contact StartUpSelling, Inc.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing, Insurance SEO
Read More

Prominent LinkedIn Insurance Marketing Groups

  • Posted on September 16, 2013
  • by Alan Blume
LinkedIn - Social Media Marketing

LinkedIn Groups for Insurance Marketing

Check out these insurance agency marketing groups, and join if you’re interested in:

Join thousands of other agents and participate in marketing related discussions impacting agents and brokers.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing, Insurance SEO
Read More

Insurance Agency Websites, Microsites, Minisites and Landing Pages

  • Posted on September 11, 2013
  • by Alan Blume

Insurance Agency Web MarketingEveryone knows what an Insurance Agency Website is, but more granular insurance agency web marketing terms such as microsites, minisites,  landing pages and squeeze pages may be somewhat of a mystery to many agents and brokers. What’s the difference between these, and why are they an important aspect of your insurance agency marketing?

Here is a brief definition of each:

  • Microsite: A microsite, which is also known as a landing page, minisite or weblet, is an Internet web design term usually referring to an individual web page. Examples of this might be a web page dedicated to Auto Insurance, Home Owners Insurance, Condo Insurance or Errors & Omissions.
  • Minisite: A minisite is a small and focused website dedicated to a specific topic. Most minisites contain just a few pages, though pragmatically they can have as few as one webpage or as many as 20. They are typically a subset of a larger website. For example, the XYZ Insurance Agency website might have 30 pages of content, and have two minsites, one of these dedicated to Transportation Company Insurance (Trucking Insurance Leads), the other dedicated to Benefits and Compliance (Group Benefits Leads).
  • Landing Page: A landing page is a single web page that is rendered when a user clicks on a search result,  online advertisement, social media link, etc. The landing page is often lead or sales oriented, displaying content directly related to the advertisement, search result or social media link. An example of a landing page might be Florida Yacht Insurance or Professional Liability Insurance for Engineers.
  • Squeeze Page: Squeeze pages are landing pages created and designed to capture leads, to increase subscriptions (to newsletters for example), or registration for an event (webinars/seminars), insurance agency video fulfillment, etc. Examples of a Squeeze Page include: Territory Exclusive Insurance Agency Lead Generation Webinar, or PPACA Compliance Newsletter Subscription.
  • Weblet: Weblets, a term credited to NASA origin, is similar to a minisite or microsite, though there are a few key differences. It is often maintained by a single individual. It typically provides content which can be downloaded. Weblets are often created to assist non-technical people to help publish professional looking web content without having to know anything about programming.

All of these terms are applicable to insurance agency websites and insurance agency web marketing. They are specific tools purposed to drive traffic, generate inbound leads, and increase subscription and/or event attendance. They are also used to convey subject matter expertise and credibility. And all of these tools can be effectively used to improve your insurance search engine optimization by targeting the page for very specific long tail SEO terms. If your insurance agency is seeking to extend reach and drive more qualified inbound leads, microsites, minisites, landing pages and squeeze pages should become part of your vocabulary. For more information on territory exclusive insurance agency marketing and insurance agency lead solutions, contact the agency marketing team at StartUpSelling.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Insurance SEO
Read More

A “spammy” comment appeared on one of our blogs a few days ago. We’ve been noting an increase in this type of spam, usually germinating from a non-identifiable Gmail type email. In this case, what was surprising about the comment, is that it identified a local Kentucky insurance agency, using their agency name, address and phone number. We were surprised an agency would agree to be associated with this type of insurance agency marketing, then again, perhaps they didn’t.

So, what type of insurance agency marketing and insurance SEO are we talking about here? Check out the comment which was submitted to my insurance agency marketing blog:

Author: Bao Hile, Desiyatnikov@gmail.com, (IP: 187.95.117.80)

Comment:  “Not to hijack this thread, but I’m seeking a great insurance company and I have no idea how to find them… They’re address is in Louisville, only 15 minutes from my apartment… Their agency name is ________________, address ___________, phone ____________.”

We feel bad for Bao, as he knows the agency address and phone number but can’t find them! We could have given Bao the benefit of the doubt, but then two days later, another comment was submitted, this time by Gary Hinley:

Author: Gary Hinley Scarr@gmail.com, (IP: 187.95.117.80)

Comment:  “This may not be the best place to ask this, but I’m seeking a great insurance company and I have no idea where to look… has anyone ever heard of this insurance provider? It’s based out of Louisville, near me, but I can’t seem to find any reviews on them. Their agency name is ________________, address ___________, phone ____________.”

Can lightning and coincidence strike in the same place twice? Should we be surprised that both comments originated from the same IP Address (187.95.117.80 – Latin American and Caribbean IP address Regional Registry), is it a coincidence that both agencies mentioned are located in the same city in Kentucky, and both use or have used a small Kentucky based marketing company?

This certainly appears to be a sadly misguided attempt at insurance SEO. It’s a shame, as it wastes time and energy, and puts the named agencies in a really bad light. This approach is usually referred to as Black Hat insurance SEO. And this is just one of the reasons we recommend that all our insurance agency clients moderate their blog comments, to prevent these from being published. And, of course, we follow this same best practice. Then again, if someone knows Bao or Gary, have them give us a call – we’ll help them find these insurance agencies – so close to their residence, yet so seemingly elusive. For more information on territory exclusive Insurance Agency Marketing Solutions (and White Hat Insurance SEO) visit StartUpSelling’s SEO blog and resource pages.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance SEO
Read More

New Insurance SEO Blog on Follow vs. No Follow Commands

  • Posted on August 14, 2013
  • by Alan Blume

Check out our new Insurance SEO Blog on Follow vs. Nofollow commands and the relevance to your insurance agency search engine optimization initiatives.

Follow links look like this:

<a href=”http://insuranceagencyPDFexample.com“>ABCD Insurance Agency</a>

The link can be any valid URL your agency wants users and search bots to follow or crawl.

Nofollow links look like this:

<a href=”http://www.carrierlinkexample.com“ rel=”nofollow”>ABCD Insurance Carrier Website</a>

For more detail on this and other Insurance SEO questions visit our insurance seo blog.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency SEO, Insurance SEO
Read More

Insurance Agency SEO – An Agency SEO Buyer Beware Alert

  • Posted on July 25, 2013
  • by Alan Blume

You’ve probably seen the inbound spam, here is one we received recently from seospecialoffersales@gmail.com: “Hi, My name is Deepali Chawla and working with a reputed leading S.E.O. Company in INDIA having the experience of getting our customer’s websites top in Google, Yahoo, and Msn and other search engine rankings producing high revenue with top page rank. Best rates for this package are: USD150 per month per project.”

Beyond the typos, grammatical errors and composition issues, Deepali (assuming that is a real name) also neglected to abide by CAN-SPAM laws, including: Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message. And, tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future.

These “spammy” emails should scream “buyer beware” for any agent unfortunate enough to be reading them. That said, the same advice is applicable to any insurance agency considering a shotgun based, quantitative approach to Insurance Agency SEO. If you see an SEO company offering: “150 Directory submissions, 10 Social Bookmarking Submissions, 10 Article Submissions (1 article x 10 article directories), 10 Press Release Submissions (1 press release x 10 press release websites) per month”, run and hide! Your insurance agency website is more likely to get black listed than realize long term Insurance Search Agency Optimization success.

Sketchy SEO companies focused on link building, link farms, keyword stuffing and duplicate content, should offer a guarantee, they should guarantee a sure path to Insurance SEO failure for unsuspecting agencies. When considering your Insurance Agency SEO initiative, work with organizations that can clearly demonstrate their expertise in your specific market. For white hat insurance agency SEO assistance, contact the Insurance SEO experts at StartUpSelling, Inc.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency SEO, Insurance Agency Web Marketing, Insurance SEO
Read More
Insurance Agency Websites

Insurance Agency Websites

Today, your insurance agency website is an important part of your image, it’s often the first opportunity for many agencies to convey their professionalism and present or reinforce their value proposition. Your insurance agency website should reflect the quality of your organization. The proper design and development of your insurance agency website is part of the foundation of your marketing efforts.

There are many types of websites and website platforms available to agents and brokers. These range from simplistic build your own template sites, to HTML/PHP sites, to platforms and Open Source websites.  With the advent of portable devices, rapidly becoming a pervasive aspect for Internet searches, agencies must ensure their website properly formats for all mobile devices, including smart phones, tablets and laptops. Two of the key approaches to this issue include Responsive Web Design and Adaptive Web Design. A simplistic definition of each follows.

Responsive Web Design (RWD): Coding approach will result in website fluidly changing to fit any screen or device size.

Adaptive Web Design (AWD):  This approach utilizes many components of progressive enhancement (PE) to define the set of design methods focusing on the user instead of the browser. Leveraging a predefined set of layout sizes, AWD adapts to the detected device.

Both methodologies allow websites to be properly viewed in mobile devices. The approaches differ in that RWD relies on flexible and fluid grids, whereas AWD relies on predefined screen sizes. The takeaway here is that insurance agencies should ensure their websites correctly format for mobile devices, and if they are in the process of building or buying a new website, that they are working with a solution which provides RWD or AWD based code.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Websites, Insurance SEO
Read More

Insurance SEO and Insurance Agency Website Word Density

  • Posted on July 8, 2013
  • by Alan Blume

If your agency is pursuing an organic Insurance Agency SEO strategy, when is the last time you checked the density of your coveted long tail keywords? Keyword density is the number of times a keyword appears on your web page divided by the number of total words on the page. For example, let’s say your keyword is insurance and it appears 5 times on a page that has 100 words. Your keyword density for insurance is 5%. The formula expressed here might look like this: K/TW*100 = Density where K is the keyword and TW is the total words on your web page, or in our example 5/100*100=5%. The formula is modified for long tail keywords by factoring in the number of keywords used in the long tail phrase. If your agency is attempting to leverage Insurance Agency SEO to generate inbound insurance agency leads, you should consistently monitor and evaluate keyword density for your top terms. For more information, visit these website pages Insurance Agency Marketing or Insurance SEO.

Email this to someonePin on PinterestShare on TumblrTweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance SEO
Read More