There are many self proclaimed experts touting the latest insurance search engine optimization strategies. This can become confusing for agencies, brokers and insurance wholesalers, which hope for prominent rankings on Google page one search engine result pages. Let’s review some of the important basics when it comes to insurance agency search engine optimization. It is helpful to keep these tips in mind:
1. Know Your Audience
If you know your audience and use terms on your website that will be of interest to them, you’re already ahead of the game when it comes to insurance search engine optimization. Keywords are just phrases prospects use when they are looking for insurance products you choose to offer. Think about the phrases pertinent to your audience, or those phrases that you think they might ask about. Create a list of these phrases, and you’ve taken the first step toward an SEO optimized insurance website.
2. Investigate Competitors
It is a good idea to analyze competitive websites, especially those which rank high in the search engine result pages (SERPs). Review the layout of their webpages, the keywords they use, the topics they cover, videos they offer and their blog. Researching competitive sites can provide ideas to help agents optimize their own insurance website.
3. Actionable Content will Improve Links
Organic linking is a term agencies and brokers are likely to see when researching insurance search engine optimization. Organic linking occurs when people and other websites share your content with others. If you create content that businesses find relevant and valuable, then they are more likely to share your content, and do so with increasing frequency. Don’t focus solely on link building, instead focus on quality content and sharing, which will inherently help accrue quality back links. A high quality reputation for sharing useful content will help your site rise in the search engine rankings.
4. Keywords in Subtitles
Creating multiple subtitles on a web page that includes your preferred keywords will help search spiders and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.
5. Header and Title for Each Webpage
The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.
6. Dynamic Content and Blog, Blog, Blog
I often say that good insurance websites begin with a great blog, and so does good insurance SEO. Blogs offer a great way for agents and brokers to share interesting, relevant and timely information. This type of dynamic content will appeal to clients, prospects and search bots. Adding new pages, videos and content periodically across your insurance website will also help your SEO initiative.
Insurance search engine optimization strategies may seem daunting, but a great way to simplify it, is to put yourself in the position of your customers and prospects and then create content they would want to consume. If you do that, you will be on a good path to a search engine optimized insurance website. If you are trying to get the next level, and want a highly optimized, mobile compliant insurance website, contact the digital content and SEO experts at StartUpSelling, at (518) 222-6392.
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