Mind Blowing Metrics For Insurance Social Media Marketing

  • Posted on August 17, 2015
  • by Alan Blume

Insurance Social Media MarketingPerhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik’s Cube.  But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.

Visitors of the Top 6 Social Media Sites

Most of your prospects will frequent at least one of the top six social media sites. Below are the estimated monthly visitors for 6 of the top social media sites:

  • YouTube: 1 billion unique monthly visitors
  • Facebook: 900 million visits
  • Twitter: 310 million visits
  • LinkedIn: 255 million visits
  • Pinterest: 250 million visits
  • Google +: 120 million visits

These numbers are staggering, and at a minimum insurance agencies and brokers should have a professional presence on the following five sites: YouTube, LinkedIn, Facebook, Twitter and Google+. It’s much better, however, if agencies, brokers and wholesalers leverage these platforms to help carry their targeted insurance marketing message to cyberspace in general and to their prospects specifically.

Where Should Insurance Agencies and Brokers Focus

Insurance professionals targeting commercial accounts should focus on LinkedIn and YouTube. LinkedIn is all about business, and most of your commercial insurance prospects and clients are now using LinkedIn. YouTube is an excellent repository to compliment your insurance website recordings, it’s easy to share video recordings, executive briefings or recorded webinars on YouTube. Agencies and brokers should have a professional and branded LinkedIn company page and YouTube channel. Facebook tends to be more consumer centric, though a professional company page on Facebook is worthwhile, especially if you offer personal lines. What about Google+? As it is still in the Top 6, a professional company page, and consistent postings is recommended, though Google+ has clearly lagged the field. And finally, how about Twitter? Twitter is a great tool to extend reach and branding. With little effort, and the many tools that post automatically to all or most of these sites, social insurance social media marketing is within the grasp of even smaller agencies and brokers.

Insurance Social Media Marketing

We often say that great insurance social media marketing begins with a great blog. An interesting and relevant blog post can easily  be successfully shared across all of the above social media sites. Agencies, brokers and wholesalers interested in refining their insurance web marketing strategy can contact us at (518) 222-6392 for a complimentary web marketing review.

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, Insurance Search Engine Marketing, insurance social media marketing, insurance web marketing
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What’s the difference between news releases and press releases? According to many sites including PRWeb, Press Releases infer an old way of doing things and News Releases represent a more current approach, embracing a digital, internet based strategy. The old “Press Release” method includes:

  • Distribution via proprietary databases to media targets
  • Textual release style
  • Measure hits in terms of traditional mainstream media
  • Limited releases access of 30 days

The new “Insurance News Releases” method includes:

  • Huge distribution via the Internet such as RSS feeds, Google, Yahoo, etc.
  • Multimedia style with images, video, website feeds and audio
  • Measure media hits, SEO statistics and website traffic analysis
  • Send news to traditional media, bloggers and websites
  • Lengthy (sometimes unlimited) release access

That said, many marketers use the terms Press Release and News Release interchangeably. The real question remains, should marketers be using releases as part of their ongoing insurance content marketing efforts. Let’s answer this question with another question. Is your agency interested in some or all of the following marketing goals?

  • Expand market presence – deliver a targeted message to a broad target market
  • Improve agency name recognition – make sure your prospects “know” your name
  • Reach new markets – reach out to new vertical target markets, niches or geographies
  • Demonstrate expertise – showcase industry knowledge and demonstrate thought leadership
  • Improve insurance SEO – insurance search engine optimization specialists have shown that news releases positively influence SEO
  • Increase website traffic – news releases can deliver well over 100,000 impressions per release, and are picked up by thousands of media outlets

Agents, brokers and insurance wholesalers can and should take advantage of news releases to expand their insurance marketing initiatives. For more information on insurance content marketing topics, email info@startupselling.com or call (518) 222-6392 for a one to one consultation with one of our insurance marketing specialists.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency Web Marketing, Insurance Content Marketing, Insurance Search Engine Marketing
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LinkedIn - Social Media Marketing

LinkedIn Groups for Insurance Marketing

Check out these insurance agency marketing groups, and join if you’re interested in:

Join thousands of other agents and participate in marketing related discussions impacting agents and brokers. For more information on territory exclusive insurance agency marketing and lead programs, visit insurance agency marketing or call (518) 222-6392 for a complimentary insurance agency marketing review.

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Posted in: Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Search Engine Marketing
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Should Agencies Invest In Insurance Agency Press Releases

  • Posted on March 20, 2014
  • by Alan Blume

Should small and medium size insurance agencies invest in press releases? The inference here is that larger agencies are already investing in press releases – which is correct. Do the large brokers know something smaller agencies do not? Press releases, which are often referred to as news releases, provide agencies with many insurance agency marketing benefits including the following:

  • Expand market presence – deliver a refined message to a broad target market
  • Reach new markets – alert new target markets, especially verticals, of agency products and services
  • Create name recognition – helps target prospects “know” your agency when contacting them or quoting
  • Define expertise – alerts prospects of deep industry knowledge (compliance and group benefits, trucking insurance, risk retention groups, restaurant insurance, etc.)
  • Improve insurance agency SEO – though search engines argue to the contrary, search engine optimization specialists have proven that press releases positively influence insurance agency SEO (SERPs)
  • Attract media attention – Properly executed, insurance agency press releases will be distributed to over 250,000 news subscribers, 30,000 journalists and bloggers, and can result in over 100,000 impressions per release

If your agency has yet to benefit from professional press releases/news releases, consider StartUpSelling’s Premium Insurance Agency Press Release Service which provides distribution to all major search engines, plus nationally known publications and organizations such as the NY Times, Washington Post and Associated Press. StartUpSelling clients can target selected industries and regions and include video, images and your agency website in our Premium News Releases. For more information about Territory Exclusive Insurance Agency Marketing Solutions call 518-222-6392.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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Popular Insurance Agency Key Performance Indicator Blog Posting

  • Posted on October 16, 2013
  • by Alan Blume
Insurance Agency Key Performance Indicators

Insurance Agency KPIs

This blog on Insurance Agency Key Performance Indicators (Insurance Agency KPIs), is very popular, and has enjoyed a long shelf life. Q4 is a busy renewal season for many agencies. And it’s around this time that executives, managers, producers and CSRs often seek a path to increased sales, profits and improved customer service for the upcoming year. KPIs can be very helpful to agencies, which is why agencies large and small continue to read this posting:

http://startupselling.com/blogs/alanblume/insurance-agency-key-performance-indicators-kpis-critical-for-your-producers-and-agency/

If your agency needs advice or assistance on a territory exclusive basis for your insurance agency marketing plans, contact the agency marketing team at StartUpSelling.

 

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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Recently a client of ours forwarded an email from someone named “Carol G” promising to “guarantee you 1st page Google ranking for most of your targeted keyword phrases in our six month ongoing campaign”, stating further that they evaluated his agency website and had important information to share (and included his agency URL). He asked what I thought about it – and I responded that the email he forwarded was pure spam, and a likely scam. His inquiry came on the heels of another agency CEO who spent $15,000 with an offshore SEO firm that promptly disappeared with their investment – they were now looking for a reputable insurance agency marketing firm. Here are five tips to help you avoid bogus email marketing offers, in this case an Insurance SEO scam. Let’s review the issues and warning signs:

  • Carol G, the sender, broke CANSPAM laws, as she did not identify her company name or address in the email.
  • Carol G. also does not provide a phone number or email to contact her.
  • Carol G. uses a “fake email”. Here is a subtly revised version of her email: carolg@florenseinsfudge.mygbiz.com
  • Carol G. sent the email to info@ – which is a spammy approach that often results in complaints. However, Carol doesn’t worry about that since she uses a fake email.
  • Carol G. is makes bold and easily refutable statements like “1st page Google rankings in 6 months for $99 per month” and “I’m not a spammer” – while the above 4 points show that she clearly is a spammer as she breaks both laws and eMarketing etiquette.

We see this type of spam all the time. Promising great results at really low costs, which sounds too good to be true. How do agencies determine fact from fiction, as in some instances, the emails might sound sincere and professional?

  1. Look at the actual structure of the email – is it from a reputable business email? Can you readily navigate to their website? Do they provide their company name, website and phone number?
  2. Review the logic of the email. In this case, if this “company” could offer amazing white hat search engine optimization results, for only $99 per month, wouldn’t  they want to associate their name with such a fantastic result?! And why aren’t they doing it for their own company? Which, if they included their website URL, you could determine on your own by checking their SEO rankings.
  3. And if a company is reputable, why didn’t  they obey CAN SPAM laws and eMarketing etiquette?
  4. Rule #1 for web marketing – a clear Call To Action – make it easy to contact them. But in this case the company didn’t include any contact information. If a company provides you with a Gmail type contact email – that’s an immediate warning sign.
  5. Above all, check the email syntax. A reputable company will use a real email address, not something like carolg@florenseinsfudge.mygbiz.com or greatinsuranceseo@gmail.com.

Bottom line, if an email arrives without complete and verifiable contact information, with an offer that seems too good to be true, block the sender. At best it’s spam, at worst a con. For territory exclusive insurance agency marketing and insurance agency lead programs, from a reputable insurance agency marketing vendor, contact StartUpSelling, Inc.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing, Insurance SEO
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Prominent LinkedIn Insurance Marketing Groups

  • Posted on September 16, 2013
  • by Alan Blume
LinkedIn - Social Media Marketing

LinkedIn Groups for Insurance Marketing

Check out these insurance agency marketing groups, and join if you’re interested in:

Join thousands of other agents and participate in marketing related discussions impacting agents and brokers.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing, Insurance SEO
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StartUpSelling’s YouTube Videos recently surpassed 8,000 insurance agent views.

Insurance Agency Marketing

Insurance Agency Marketing

Our insurance agency marketing video series includes a variety of  important topics including:

  • Insurance Agency SEO and Insurance Search Engine Optimization
  • Insurance Agency eMarketing and Insurance Agency Webinars
  • Insurance Agency Web Marketing
  • Insurance Agency Marketing
  • Insurance Agency Leads
  • Insurance Agency eCollateral
  • Insurance Agency Marketing Plans

Visit the StartUpSelling Insurance Agency Marketing YouTube Channel. For more information on territory exclusive Insurance Agency Marketing Solutions and insurance agency video (including Skype Recorded Interviews) visit our video page.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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Insurance Agency SEO for Inbound Lead Generation

  • Posted on June 6, 2013
  • by Alan Blume

You’ve probably heard a lot about Insurance Agency SEO, also referred to as Insurance SEO or Insurance Agency Search Engine Optimization. Join us for our upcoming webinar on this topic, and during the interim watch our 3 minute Insurance SEO video for additional information.

Date & Time: June 12 at Noon EST:  https://www1.gotomeeting.com/register/168657641

Insurance Agency SEO Video: http://www.startupselling.com/video/insurance-agency-seo-video.html

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Posted in: Insurance Agency SEO, Insurance Search Engine Marketing, Insurance SEO
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Insurance Search Engine Marketing – Google Penguin Top 5 TTD

  • Posted on August 20, 2012
  • by Alan Blume
Insurance Search Engine Optimization

Insurance SEO and Google Penguin

The only constant regarding Insurance Search Engine Marketing (Insurance SEO), is change. The recent Google Penguin Algorithm Search is a great example of this, placing increased emphasis on content and Social Media, and decreased emphasis on links, link farms and thin content sites/ad centric sites. As insurance carriers, brokers and insurance agencies strive to achieve organic Google page one results, they must adjust to these changes, and do so quickly. Insurance Search Engine Marketing initiatives are complex, and require ongoing efforts for both on-page and off-page marketing tactics.

Make sure you accomplish the following insurance SEO basics:

1. Make your top Insurance Keywords H1 and H2 Tags

2. Optimize each insurance website page for a specific long tail keyword phrase (make that phrase an H1 or H2 Tag)

3. Integrate an insurance blog and insurance vlog feed on your home page (which presupposes you have a relevant, keyword rich insurance blog)

4. Add video (on an ongoing basis) to your insurance website and YouTube (and make sure the video is tagged and optimized for load speed)

5. Leverage all major insurance social media marketing opportunities including LinkedIn, Facebook, Twitter, YouTube, Google+, Pinterest, eZine and a News Release site (PRWeb for example).

Do Not use any of these Insurance SEO tactics:

1. Keyword stuffing

2. Link Swaps (don’t swap links with other sites, especially non related sites)

3. Link Farms (paid or unpaid – stay away from these)

4. Gateway pages (computer generated pages)

5. Hidden text

Insurance carriers, brokers and insurance agencies must perform baseline keyword analysis and rankings, including competitive ranking analytics. This can be accomplished with free tools such as Google AdWords or more sophisticated fee based keyword analytics tools. Many insurance agencies and carriers lacking proficient SEO resources should consider outsourcing this type of initiative to a competent insurance marketing agency.  Well executed Insurance Search Engine Marketing initiatives offer carriers, brokers and agencies a competitive advantage regardless of size or area of specialization.

For more information on insurance marketing visit StartUpSelling. For virtual business visit Sell More & Work Less, and for B2B marketing visit StartMarketingTech.

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Posted in: B2B Sales & Marketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Websites, Insurance Search Engine Marketing
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