Long Tail Keywords & Insurance Agency Leads

  • Posted on June 7, 2017
  • by Alan Blume

Insurance Search Engine Optimization and Insurance SEOHave you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the long tail phrase to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, some of which may only be searched five or ten times a month. These phrases are often very specific, but when a user types in the phrase, they can be an ideal prospect for your insurance agency services, and you want to make sure their search engine results page (SERP), lists your agency at the top. Let’s take a look at some examples of insurance long tail keyword phrases:

  • Arizona Garage Keeper Insurance
  • New York Owner Operator Insurance
  • California Professional Liability Insurance
  • Best Florida Business Insurance Rates
  • Florida Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. And of course, the shorter the phrase, the broader the results, and the greater the competition for the phrase.  An example of a broad phrase might be “Trucking Insurance”. When targeting long tail keywords, quantity is important. Your agency should target 100 or more long tails, along with more competitive phrases, for a comprehensive approach to your insurance agency search engine optimization efforts.

On page insurance search engine optimization (insurance SEO), includes both content and Meta data. This is the text, images and video that appears on your page, and the Meta such as Page Description, Alt Tags and Header Tags and blog content. Effective insurance search engine optimization also includes off page optimization such as news releases, social media posts, bookmarking, and videos to mention a few. Effective long tail optimization will result in improved insurance website traffic and increased insurance agency leads.

With the increasing number of mobile searches, your agency should add questions to your long tail efforts. Some examples include:

  • Where do I buy Arizona Garage Keeper Insurance?
  • What are the best New York Owner Operator Insurance agencies?
  • What are the lowest California Professional Liability Insurance rates?
  • Where do I find the best Florida Business Insurance Rates?
  • Where can I get the lowest Florida Coastal Condominium Insurance prices?

Though organic insurance search engine optimization and social media marketing are an important aspect of insurance agency marketing, agencies seeking to rapidly build their pipeline often find that insurance agency email marketing and targeted appointment setting calls can represent a faster path to lead generation.

For more information on insurance web marketing and lead generation, go to: startupselling.com

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Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Websites, Insurance Content Marketing, Insurance Search Engine Marketing
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Mind Blowing Metrics For Insurance Social Media Marketing

  • Posted on August 17, 2015
  • by Alan Blume

Insurance Social Media MarketingPerhaps there are still some insurance agencies, brokers and wholesalers out there who consider social media to be a fad. Something akin to Hula Hoops, Water Beds, Zoot Suits and Rubik’s Cube.  But looking at these numbers will likely convince even the most skeptical insurance executives that social media is here to stay, and a force to be reckoned with.

Visitors of the Top 6 Social Media Sites

Most of your prospects will frequent at least one of the top six social media sites. Below are the estimated monthly visitors for 6 of the top social media sites:

  • YouTube: 1 billion unique monthly visitors
  • Facebook: 900 million visits
  • Twitter: 310 million visits
  • LinkedIn: 255 million visits
  • Pinterest: 250 million visits
  • Google +: 120 million visits

These numbers are staggering, and at a minimum insurance agencies and brokers should have a professional presence on the following five sites: YouTube, LinkedIn, Facebook, Twitter and Google+. It’s much better, however, if agencies, brokers and wholesalers leverage these platforms to help carry their targeted insurance marketing message to cyberspace in general and to their prospects specifically.

Where Should Insurance Agencies and Brokers Focus

Insurance professionals targeting commercial accounts should focus on LinkedIn and YouTube. LinkedIn is all about business, and most of your commercial insurance prospects and clients are now using LinkedIn. YouTube is an excellent repository to compliment your insurance website recordings, it’s easy to share video recordings, executive briefings or recorded webinars on YouTube. Agencies and brokers should have a professional and branded LinkedIn company page and YouTube channel. Facebook tends to be more consumer centric, though a professional company page on Facebook is worthwhile, especially if you offer personal lines. What about Google+? As it is still in the Top 6, a professional company page, and consistent postings is recommended, though Google+ has clearly lagged the field. And finally, how about Twitter? Twitter is a great tool to extend reach and branding. With little effort, and the many tools that post automatically to all or most of these sites, social insurance social media marketing is within the grasp of even smaller agencies and brokers.

Insurance Social Media Marketing

We often say that great insurance social media marketing begins with a great blog. An interesting and relevant blog post can easily  be successfully shared across all of the above social media sites. Agencies, brokers and wholesalers interested in refining their insurance web marketing strategy can contact us at (518) 222-6392 for a complimentary web marketing review.

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, Insurance Search Engine Marketing, insurance social media marketing, insurance web marketing
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What’s the difference between news releases and press releases? According to many sites including PRWeb, Press Releases infer an old way of doing things and News Releases represent a more current approach, embracing a digital, internet based strategy. The old “Press Release” method includes:

  • Distribution via proprietary databases to media targets
  • Textual release style
  • Measure hits in terms of traditional mainstream media
  • Limited releases access of 30 days

The new “Insurance News Releases” method includes:

  • Huge distribution via the Internet such as RSS feeds, Google, Yahoo, etc.
  • Multimedia style with images, video, website feeds and audio
  • Measure media hits, SEO statistics and website traffic analysis
  • Send news to traditional media, bloggers and websites
  • Lengthy (sometimes unlimited) release access

That said, many marketers use the terms Press Release and News Release interchangeably. The real question remains, should marketers be using releases as part of their ongoing insurance content marketing efforts. Let’s answer this question with another question. Is your agency interested in some or all of the following marketing goals?

  • Expand market presence – deliver a targeted message to a broad target market
  • Improve agency name recognition – make sure your prospects “know” your name
  • Reach new markets – reach out to new vertical target markets, niches or geographies
  • Demonstrate expertise – showcase industry knowledge and demonstrate thought leadership
  • Improve insurance SEO – insurance search engine optimization specialists have shown that news releases positively influence SEO
  • Increase website traffic – news releases can deliver well over 100,000 impressions per release, and are picked up by thousands of media outlets

Agents, brokers and insurance wholesalers can and should take advantage of news releases to expand their insurance marketing initiatives. For more information on insurance content marketing topics, email info@startupselling.com or call (518) 222-6392 for a one to one consultation with one of our insurance marketing specialists.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency Web Marketing, Insurance Content Marketing, Insurance Search Engine Marketing
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LinkedIn - Social Media Marketing

LinkedIn Groups for Insurance Marketing

Check out these insurance agency marketing groups, and join if you’re interested in:

Join thousands of other agents and participate in marketing related discussions impacting agents and brokers. For more information on territory exclusive insurance agency marketing and lead programs, visit insurance agency marketing or call (518) 222-6392 for a complimentary insurance agency marketing review.

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Posted in: Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Search Engine Marketing
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Should Agencies Invest In Insurance Agency Press Releases

  • Posted on March 20, 2014
  • by Alan Blume

Should small and medium size insurance agencies invest in press releases? The inference here is that larger agencies are already investing in press releases – which is correct. Do the large brokers know something smaller agencies do not? Press releases, which are often referred to as news releases, provide agencies with many insurance agency marketing benefits including the following:

  • Expand market presence – deliver a refined message to a broad target market
  • Reach new markets – alert new target markets, especially verticals, of agency products and services
  • Create name recognition – helps target prospects “know” your agency when contacting them or quoting
  • Define expertise – alerts prospects of deep industry knowledge (compliance and group benefits, trucking insurance, risk retention groups, restaurant insurance, etc.)
  • Improve insurance agency SEO – though search engines argue to the contrary, search engine optimization specialists have proven that press releases positively influence insurance agency SEO (SERPs)
  • Attract media attention – Properly executed, insurance agency press releases will be distributed to over 250,000 news subscribers, 30,000 journalists and bloggers, and can result in over 100,000 impressions per release

If your agency has yet to benefit from professional press releases/news releases, consider StartUpSelling’s Premium Insurance Agency Press Release Service which provides distribution to all major search engines, plus nationally known publications and organizations such as the NY Times, Washington Post and Associated Press. StartUpSelling clients can target selected industries and regions and include video, images and your agency website in our Premium News Releases. For more information about Territory Exclusive Insurance Agency Marketing Solutions call 518-222-6392.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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Popular Insurance Agency Key Performance Indicator Blog Posting

  • Posted on October 16, 2013
  • by Alan Blume
Insurance Agency Key Performance Indicators

Insurance Agency KPIs

This blog on Insurance Agency Key Performance Indicators (Insurance Agency KPIs), is very popular, and has enjoyed a long shelf life. Q4 is a busy renewal season for many agencies. And it’s around this time that executives, managers, producers and CSRs often seek a path to increased sales, profits and improved customer service for the upcoming year. KPIs can be very helpful to agencies, which is why agencies large and small continue to read this posting:

https://startupselling.com/blogs/alanblume/insurance-agency-key-performance-indicators-kpis-critical-for-your-producers-and-agency/

If your agency needs advice or assistance on a territory exclusive basis for your insurance agency marketing plans, contact the agency marketing team at StartUpSelling.

 

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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Recently a client of ours forwarded an email from someone named “Carol G” promising to “guarantee you 1st page Google ranking for most of your targeted keyword phrases in our six month ongoing campaign”, stating further that they evaluated his agency website and had important information to share (and included his agency URL). He asked what I thought about it – and I responded that the email he forwarded was pure spam, and a likely scam. His inquiry came on the heels of another agency CEO who spent $15,000 with an offshore SEO firm that promptly disappeared with their investment – they were now looking for a reputable insurance agency marketing firm. Here are five tips to help you avoid bogus email marketing offers, in this case an Insurance SEO scam. Let’s review the issues and warning signs:

  • Carol G, the sender, broke CANSPAM laws, as she did not identify her company name or address in the email.
  • Carol G. also does not provide a phone number or email to contact her.
  • Carol G. uses a “fake email”. Here is a subtly revised version of her email: carolg@florenseinsfudge.mygbiz.com
  • Carol G. sent the email to info@ – which is a spammy approach that often results in complaints. However, Carol doesn’t worry about that since she uses a fake email.
  • Carol G. is makes bold and easily refutable statements like “1st page Google rankings in 6 months for $99 per month” and “I’m not a spammer” – while the above 4 points show that she clearly is a spammer as she breaks both laws and eMarketing etiquette.

We see this type of spam all the time. Promising great results at really low costs, which sounds too good to be true. How do agencies determine fact from fiction, as in some instances, the emails might sound sincere and professional?

  1. Look at the actual structure of the email – is it from a reputable business email? Can you readily navigate to their website? Do they provide their company name, website and phone number?
  2. Review the logic of the email. In this case, if this “company” could offer amazing white hat search engine optimization results, for only $99 per month, wouldn’t  they want to associate their name with such a fantastic result?! And why aren’t they doing it for their own company? Which, if they included their website URL, you could determine on your own by checking their SEO rankings.
  3. And if a company is reputable, why didn’t  they obey CAN SPAM laws and eMarketing etiquette?
  4. Rule #1 for web marketing – a clear Call To Action – make it easy to contact them. But in this case the company didn’t include any contact information. If a company provides you with a Gmail type contact email – that’s an immediate warning sign.
  5. Above all, check the email syntax. A reputable company will use a real email address, not something like carolg@florenseinsfudge.mygbiz.com or greatinsuranceseo@gmail.com.

Bottom line, if an email arrives without complete and verifiable contact information, with an offer that seems too good to be true, block the sender. At best it’s spam, at worst a con. For territory exclusive insurance agency marketing and insurance agency lead programs, from a reputable insurance agency marketing vendor, contact StartUpSelling, Inc.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing, Insurance SEO
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Prominent LinkedIn Insurance Marketing Groups

  • Posted on September 16, 2013
  • by Alan Blume
LinkedIn - Social Media Marketing

LinkedIn Groups for Insurance Marketing

Check out these insurance agency marketing groups, and join if you’re interested in:

Join thousands of other agents and participate in marketing related discussions impacting agents and brokers.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing, Insurance SEO
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StartUpSelling’s YouTube Videos recently surpassed 8,000 insurance agent views.

Insurance Agency Marketing

Insurance Agency Marketing

Our insurance agency marketing video series includes a variety of  important topics including:

  • Insurance Agency SEO and Insurance Search Engine Optimization
  • Insurance Agency eMarketing and Insurance Agency Webinars
  • Insurance Agency Web Marketing
  • Insurance Agency Marketing
  • Insurance Agency Leads
  • Insurance Agency eCollateral
  • Insurance Agency Marketing Plans

Visit the StartUpSelling Insurance Agency Marketing YouTube Channel. For more information on territory exclusive Insurance Agency Marketing Solutions and insurance agency video (including Skype Recorded Interviews) visit our video page.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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Insurance Agency SEO for Inbound Lead Generation

  • Posted on June 6, 2013
  • by Alan Blume

You’ve probably heard a lot about Insurance Agency SEO, also referred to as Insurance SEO or Insurance Agency Search Engine Optimization. Join us for our upcoming webinar on this topic, and during the interim watch our 3 minute Insurance SEO video for additional information.

Date & Time: June 12 at Noon EST:  https://www1.gotomeeting.com/register/168657641

Insurance Agency SEO Video: https://startupselling.com/video/insurance-agency-seo-video.html

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Posted in: Insurance Agency SEO, Insurance Search Engine Marketing, Insurance SEO
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