Digital Insurance MarketingStartUpSelling continuously publishes insurance marketing and technology articles of interest to help insurance agencies optimize their marketing initiatives. These articles are available on Ezine, and agencies, brokers and wholesalers can view and download these without charge. These insurance marketing articles will help agencies and brokers improve their sales, marketing and lead generation initiatives. Many of these articles provide access to additional insurance marketing resources such as blogs, on-demand webinars, YouTube videos, and social media feeds. The articles and ancillary resources have been viewed by tens of thousands of insurance agents, brokers and wholesalers across North America.

StartUpSelling is a Platinum Level Expert Author on Ezine, publishing since March, 2010. Some of the recent articles published on Ezine include:

  • Mobile Friendly Insurance Agency Website Checklist
  • Social Media Tips For B2B Insurance Agencies
  • 10 Insurance Agency Online Marketing Ideas For Agents & Brokers
  • Malware Trends Insurance Agencies Should Watch Out For In 2017
  • 6 Cyber Security Tips to Help You Protect Your Insurance Website From Hacking

Join thousands of other agents and brokers who are benefiting from StartUpSelling’s insurance web marketing and lead generation resources. For more information visit http://startupselling.com.

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Insurance Agency VideosA free Insurance Marketing & Lead Gen Video Library is available to all insurance agencies, brokers and wholesalers interested in improving their marketing and generating more leads. This library offers over a hundred comprehensive insurance agency marketing videos including:

  • How to Find More Insurance Prospects, Close More Business and Increase the Top Line
  • Effective Insurance Marketing To Drive Leads & Growth
  • How & Why Insurance Agents Miss 80% of Target Prospects
  • Integrated Email Marketing & Appointment Setting for Robust Insurance Agency Lead Generation

The library is available on the StartUpSelling Website or YouTube, and covers important insurance marketing topics such as:

  • Leveraging webinars to improve email marketing results
  • Integrating video into your insurance web marketing strategy
  • Driving leads with list creation and appointment setting strategies
  • Engaging prospects and clients using educational, engaging and compelling content

There are no fees to download or access this information.

If your insurance website, lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

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Posted in: insurance agency email marketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance email marketing, insurance social media marketing
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Highly Targeted Email Marketing That Works

  • Posted on December 29, 2016
  • by Alan Blume

sell-more-work-less - insurance email marketing

It’s difficult to get published, by many estimates less than 1% of would be authors ever receive an offer from a reputable publisher. Of course it is easier to get published if you have a literary agent representing you than if you approach publishers directly. Landing an agent is a formidable challenge; nonetheless, it seemed that literary agents offered the most viable path to publish my book.

Finding and signing with a literary agent seemed no different to me than finding and closing a prospect for any product, service or solution. I would simply use the same approach I use every day. It was a simple beginning, after a half dozen Google searches resulted in many sites listing literary agents. Next, I downloaded about 1,200 agents from several of these online list sources into an Excel file.

Many agents list their emails for book query submissions (a brief letter or email to whet the interest of a prospective agent). As a proponent of the virtual model, CEO of a virtual company, and would be author of the benefits of virtual business, I couldn’t imagine working with an agent who did not accept query submissions via email or a web form. If they didn’t accept email solicitations, they were culled, cutting my list to about 800. My list was then culled further to 100 agents who were interested in business books, non-fiction and prescriptive books (most agents listed the types of books they typically publish). And lastly, emails were sent to these 100 agents, with a succinct message about my book and background.

Here are the results of the highly targeted email campaigns to the 100 literary agents:

  • 100 Sent
  • 9 Interested
  • 32 Not interested
  • 59 No response

The results were impressive, as 9% of the targeted agents expressed interest, and responded as such to the email call to action. Normally I would follow-up an emailing like this with a phone call, however most literary agents prefer no phone calls, many stating so on their web site. Of the nine agents who expressed interest in my query, four of them asked me to email my full proposal (a proposal usually has a biography, marketing section, competition section, chapter outline and sample chapters). Another four asked me to print out a full proposal and mail it to them, and one asked me if I would like him to immediately contact publishers on my behalf to determine if they had interest.

I sent my book proposal to all four agents who requested it via email attachment, and called the agent who expressed interest in contacting publishers on my behalf. Two of the agents quickly reviewed the proposal and asked if I would speak with them right away. One of these was Wendy Keller from Keller Media, who asked if we could set up a conference call the next day. The call (actually a web meeting) lasted about 30 minutes, and I was impressed with Wendy’s background and enthusiasm. She was excited about the direction and topic of the book. During the meeting I secured a commitment from her for representation. It took less than four weeks from the time I approached the literary agency market to sign with a prominent agent.

Six months later, with help and guidance from my agent, we secured an offer from a well known business book publisher, Career Press. My book, Your Virtual Successwas published, and my second book, Sell More & Work Less was published a few years later.

Although there are additional nuances involved with successful current email marketing best practices, the basics used for this seven year old campaign are very similar to that which can be used for effective digital marketing and lead generation today. Contact the email marketing experts at StartUpSelling and learn how to extend your reach and jump-start your pipeline in the new year.

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Posted in: B2B Sales & Marketing, business, insurance agency email marketing, Insurance Agency eMarketing, insurance email marketing
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The Who, What, When, Where & Why Of Insurance Email Marketing

  • Posted on November 1, 2016
  • by Alan Blume

Insurance Agency Email MarketingInsurance email marketing often seems like a daunting task to insurance agencies and brokers, because of the complexity of CAN-SPAM Act and opt in email marketing best practices. Conversely, some agents think you simply need to buy an email list and blast out an offer. Today, email marketing is a highly nuanced method to engage both clients and prospects, and should be a staple for any agency or broker.

The goal of these initiatives should be to build a trustworthy online relationship with both prospects and clients. Agencies and brokers can utilize email marketing to extend their reach, to demonstrate expertise and to establish thought leadership. When thinking of insurance email marketing, think of it in terms of the “Five Ws”, namely the Who, What, When, Where and Why.

  • Who: Develop A High Quality Prospect & Client Email List
  • What: Relevant Topics & Content
  • When: Date, Time & Frequency Distribution
  • Where: Calls to Action
  • Why: Lead Conversion, Insurance Leads

Using this famous formula, agencies and brokers can focus on the following five critical tasks when it comes to rolling out this marketing initiative:

  1. Assemble a high quality email marketing list, and follow opt-in best practices and CAN-SPAM regulations.
  2. Digital content should be educational and relevant. Talk to your audience with content that they will find beneficial.
  3. Determine a reasonable frequency – wait at least two weeks between email campaigns. As of this writing, Tuesday and Friday mornings have the best open rates.
  4. Provide clear “Calls To Action.” CTA’s include “Register for a webinar”, “Click here to learn more” or “Sign up for our newsletter.” It’s usually best to have one CTA per email campaign, two at most.
  5. Determine the goal of your campaigns and measure the results. Use AB split tests to better refine open and click rates. Be careful that you don’t include spam phrases or rush words (buy now, hurry, offer ends soon, etc.).

As agencies and brokers begin their email marketing initiative, they should take the time to create a well thought out lead handling process. After all, how will the leads from these campaigns be distributed, followed up and tracked. Agencies and brokers should determine how to disseminate, track and measure incoming email marketing leads.

  • Lead Scoring: Which leads are your highest priority?
  • Lead Distribution: How, why and to whom are leads distributed? What happens with: Request more information, get a quote, newsletter subscriptions, and other type of leads?
  • Lead Follow-up: Preferred method of follow-up for lead type by producers.
  • Lead Tracking: How will you track these leads? Do you have an agency management system that does this, or do you need to create a simple tracking system for all your email marketing leads.
  • Lead Reporting: How will your agency share the results with the executive team and producers?
  • Lead KPIs: Key Performance Indicators can be very helpful in measuring lead gen campaigns. Examples include: Total Leads Per Month, Meetings Scheduled, Quotes Per Lead, Closes Per Lead, Appointment Show Rate Per Lead.

Insurance email marketing is an important and nuanced lead generation initiative. Agents and brokers lacking the time, staff or skills can consider outsourcing this lead generation initiative to a proficient insurance marketing agency.

For more information about
territory exclusive Insurance Agency Marketing Solutions contact the StartUpSelling insurance agency marketing experts.

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Insurance Agency Marketing, Insurance Web MarketingMeet Belle, my really cute but amazingly stubborn Jack Russell Terrier. Belle has great marketing instincts, she makes people stop dead in their tracks, bend over and pet her. Little children adore her, and young women are constantly exclaiming how cute she is during our walks (at least I think they are talking about her – as they are not looking at me). One day, during our walk,  she came upon some mail boxes, and quickly spotted that these yellow page type phone books had been dropped off in plastic bags. Belle looked at these phone books and obviously understood how out of date this type of marketing is – surprised that anyone would drop off all these plastic bags. She realized that it was her duty to comment on this out of touch marketing by marking her territory, which happened to be right under the mail boxes pictured.

Even though Belle is a Jack Russel Terrier (technically a Parson Russell Terrier), she now understands digital marketing, as she’s seen many email and social media campaigns on my monitor. So it must be true,  you can teach an old dog (well she’s really only three) new tricks, but it looks like it is taking a lot longer for this print ad industry.

If your agency is still marketing the old fashioned way, snail mail mailings, Yellow Page ads, or simply using a website that’s 5 years or older, please contact the digital insurance marketing experts at StartUpSelling, at (518) 222-6392.

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Digital MarketingMarketing inspiration can be gleaned from many sources, and in this case, we look to the famed characters of Star Wars to help us on our way. Let’s review a few pithy quotes from likes of Han Solo, Princess Leia and the great and wise Yoda, and see how they might apply to digital marketing.

LESSONS FROM HAN SOLO

“Punch it.” Take your content to the next level, make it relevant and continually review and refine. In other words, punch it up.

“Look, I ain’t in this for your revolution, and I’m not in it for you, princess. I expect to be well paid. I’m in it for the money.” Though most organizations are in it for the profit, the goal of many digital marketing campaigns is to establish credibility and to build an online rapport. This is especially true for considered purchase items. So… focus on educating and helping first, and selling second.

“Great, kid. Don’t get cocky.” If your agency is growing nicely, now is the time to invest in new ideas, technologies and resources to continue that growth. Don’t get cocky and think that your agency can continue to sell and market the same way you did a few years ago (or more).

“Hokey religions and ancient weapons are no match for a good blaster at your side, kid.” Old school thinking may not appeal to your progressively younger buyers. Innovate and stay ahead of the curve. That said, we never want to use an email “blaster” mentality. Always follow opt-in best practices.

“Traveling through hyperspace ain’t like dusting crops, farm boy.” Email marketing to thousands of prospects list is a giant leap from a modest list of a few hundred. Keep this in mind when creating new, aggressive email marketing initiatives.

“Great shot kid, that was one in a million.” Any given campaign can prove to be a home run, but consistent, educational campaigns should be the goal for any agency or broker.

“Laugh it up, Fuzz ball.” It’s great to have fun with your marketing initiatives, but many B2B businesses should err on the side of professionalism with educational and relevant content. Explaining the origin of Foosball, or the best recipe for New England clam chowder is unlikely the best way to engage your audience.

LESSONS FROM YODA

“Patience you must have, my young Padawan.” Marketing, including email marketing, takes time and patience. Execute, Measure, Refine. Execute, Measure, Refine. There is no substitute for an experienced email marketing professional. Don’t trust your email marketing to a novice or treat it as a part time job to be completed by a salesperson, producer or account manager when and if they have time.

“Mmm. Lost a planet, Master Obi-Wan has. How embarrassing.”  Though it must be very embarrassing to lose a planet, forgetting to include a working call to action link can be embarrassing too! Double check all your links before launching campaigns.

“You must unlearn what you have learned.” Just because something has worked in the past doesn’t mean you should continuing doing it in the future. Sometimes you need to step back and assess marketing initiatives, even if they’ve been successful in prior years and for many years.

LESSONS FROM LUKE SKYWALKER

“It’s not impossible. I used to shoot womprats with my T16 back home.” Laser like focus can be invaluable for marketing campaigns. Defining a target market, determining a buyer persona, creating a prospect scorecard and ensuring that your company has a robust prospect list are all crucial to effective and efficient marketing. Whether you’re targeting womprats or trucking executives, make sure you have the data and methodology in place when embarking on your next campaign.

I’m Luke Skywalker. I’m here to rescue you.” Are some of your marketing initiatives going so poorly they need to be rescued? How are you determining which plans need to be rescues versus those that need to be jettisoned? Marketing initiatives need to be reviewed on a regular basis, and culled when they are beyond rescue.

“I am a Jedi, like my father before me.” My father founded this insurance agency, so I’m going to run the company marketing the same way. As companies transition from fathers to sons and daughters, there are important elements to keep, and many to throw away. When it comes to marketing, look at what has produced recent ROI, and look at innovative approaches for future ROI. A simple example might be the website your father (Jedi or otherwise) created ten years ago. It might have been great then, but the time has come and gone to create a new website.

LESSONS FROM LUKE DARTH VADER

The force is strong with this one.” Once you earn a positive digital reputation, the force will be strong with your company, and can remain strong with high quality content and consistent communication.

“It is your destiny. Join me, and together we can rule the galaxy as father and son.” Though ruling the galaxy may be beyond the scope of your business, you can dramatically increase your book of business with innovative marketing initiatives, leading edge tools and the talent to execute them. Considering outsourcing certain marketing initiatives to compliment any missing in house staffing or skills. Outsourcing can be a more effective solution than internal staffing for many organizations, especially smaller family run businesses.

LESSONS FROM PRINCESS LEIA

“Help me Obi-wan Kenobi, you’re my only hope.” Though marketing can often be daunting for many companies, particularly small businesses, it’s not as hopeless as it might initially seem. And there usually isn’t just one silver bullet that will solve a problem(s), but rather many options which can provide successful outcomes. When initiatives are going poorly, start with the basics such as market, profile, persona, delivery options, etc. Use multivariate email testing to determine how to best optimize messaging and calls to action.

“Aren’t you a little short for a storm trooper?” Just because your budget is small doesn’t mean it can’t be effective. For example, leverage less expensive tools and platforms to expand reach. Use LinkedIn long form publishing as opposed to paid press releases. Cross pollinate your digital content by using free or inexpensive social media platforms. Small businesses and startups can use sweat equity when they have insufficient capital available.

“I have a bad feeling about this.” Well this one seemed quite obvious. If you don’t have a good feeling about your marketing campaign or initiative, think out of the box (or “poke the box”) and try something new. How about whiteboard videos, or a social media based referral program, infographics for digital content, on demand webinars, a new app, or pod casts. There are so many tools and technologies available today, there is something for companies both small and large.

 LESSONS FROM OBI-WAN

Strike me down, and I will become more powerful than you could possibly imagine.” If at first you don’t succeed, measure, refine (or overhaul), and execute. Repeat!

Marketing inspiration can be gleaned from both traditional and innovative sources. Businesses need to embrace innovative marketing ideas and new technologies. And if your business is looking to “punch it” when it comes to marketing, call us at (518) 222-6392 or visit the StartUpSelling insurance web marketing and lead generation website.

 

 

 

 

 

 

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Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Insurance Content Marketing, insurance email marketing
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Email Bounces And Insurance Agency Email Marketing

  • Posted on November 6, 2015
  • by Alan Blume
Insurance Email Marketing

Insurance Agency  Email Marketing

Let’s begin with a definition of an email bounce, then do a deep dive into the different types of email bounces. Emails which are returned to the sender because they cannot be delivered for any reason, are called bounces. The major types of email bounces are separated into two categories, hard bounces and soft bounces. Hard bounces are permanently undeliverable emails, often caused because the email address is invalid. The second type is a soft bounce, emails which could be delivered but are returned to the sender due to a full mailbox, an unavailable mail server, or numerous other reasons described below. Read on and learn the various types of email bounces, and why email bounces are important when it comes to insurance agency email marketing.

Hard Bounces

Hard bounces are email addresses which are permanently unreachable. Reasons can include: email address no longer exists, the email syntax has changed, the targeted email server has blocked delivery, the server no longer exists, the server hosting configuration has permanently changed, the domain name does not exist, etc. Many email marketing platforms immediately and automatically remove hard bounces from email marketing lists.

Soft Bounces

These are email addresses which are temporary unavailable, possibly because their mailboxes are full or their server is having temporary issues accepting mail.  Other soft bounces include DNS failure, the message is too large (exceeds server size parameters), no email address was found, a general bounce where an email is refused without providing a specific reason, spam blocks where email is identified by the server or filter as spam and is refused, or a relay denied where the server refuses to accept and relay email for a specific domain.

Other Bounce Related Definitions

Attachment Blockers: Email recipients reject emails due to attachments or suspicions attachments.

Campaign Bounce Rate:  The number of bounced emails divided by the total number of emails sent in a given campaign.

Click Through/Bounce Ratio: Some email marketing providers monitor the ratio of clicks to bounces to determine if campaigns are exceeding spam thresholds.

Email Blacklists: Blacklists identify both IP addresses and domain names of suspected spammers.

Gray Mail (AKA Graymail, Grey Mail): Gray Mail isn’t considered spam, though the content may be perceived as spam-like, as recipients are often uninterested in the email and may mark it as spam.

Honeypot: This is a spam trap where email addresses are created to lure spam. These addresses would never be used to solicit email communication, thus all emails sent to these address are immediately considered spam. Marketing automation platforms often cannot identify or remove these, as their design is to catch email marketers who are not closely adhering to opt in best practices.

ISP complaints: (See Spam Complaints below).

Open/Bounce Ratio: Some email marketing providers monitor the ratio of opens to bounces to determine if campaigns are exceeding spam thresholds.

Spam Complaints: Complaints can be the result of a human registering a complaint using a button provided by their ISP or email system, or an automated complaint emanating from spam filtering services. There are also “hard” complaints when a user sends a personal email to an ISP.

Why Bounces Matter

ISPs and email marketing providers monitor bounce rates to determine if agencies and brokers are sending poor quality email campaigns, using low quality (or old) email contact lists, or are sending “spammy” email content. There are also spam traps and black lists which are designed to catch poor quality emails or email marketing methods (and inexperienced insurance email marketers). Careful planning, educational content, easy opt out and manual opt out processes should be the mantra for every insurance marketing campaign. With honeypot and spam traps on the increase, both ISPs and email marketing providers are committed to cutting down on spam and gray mail. Agencies which lack the expertise in house to do a high quality job when it comes to insurance email marketing, should either outsource it to professionals, or invest in a different marketing method, such as social media marketing, to carry their message to their markets. Contact http://StartUpSelling.com at (518) 222-6392 for a complimentary insurance email marketing and lead generation review.

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Insurance Email Marketing

Insurance Email Marketing  

Do you use email in your business? The CAN-SPAM Act is a law that established rules for commercial email. Simply said, it provides recipients the right to force businesses to stop emailing them, and includes some significant penalties for agencies and brokers who fail to obey these rules.

The CAN-SPAM Act applies to all commercial messages, defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” All emails messages should thus comply with this law.

Each individual email, found in violation of the CAN-SPAM Act, is subject to penalties up to $16,000. Email marketing done without taking this law into consideration could create a significant liability for agencies and brokers. Fortunately, the law isn’t very complex. Here are 7 key components of the CAN-SPAM Act:

  1. Don’t use misleading header info: Agents should make sure their “From,” “To,” “Reply-To,” and routing information, including the originating domain name and email address, are all accurate. The person or business who initiated the message must be identified.
  2. No deceptive subject lines: The subject line must accurately reflect the content of the email message
  3. If it’s an ad – tell them it’s an ad:You must disclose that your message is an advertisement, if it is an advertisement of any kind. If it’s an ad make it clear and obvious that it’s an ad.
  4. Identify your location: Your email must include your valid physical address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a properly registered private mailbox.
  5. Easy opt out: Though “easy” is somewhat of a subjective term, the CAN-SPAM act makes it clear that the recipient can opt out of getting email from you at any time, and further, that this must be made clear to the recipient in all messages. Insurance email marketing best practices recommend a one click button to easily opt out or modify recipient email preferences. For agencies which don’t use an automated email marketing system, make sure there is a notification in your emails explaining how to opt out. For example, “simply reply to this email and type remove in the subject line.”
  6. Honor opt-out requests – and do so quickly: Opt-out requests must be honored for at least 30 days and recipient’s opt-out requests must be processed within 10 business days. Faster is better when it comes to opt-outs, insurance emarketing best practices recommend processing within 24 hours.
  7. Monitor your activities and your agents’ activities: The law states that your agency is responsible for compliance even you are not the one sending the emails. For example, if one of your new agents sends out his or her own campaign to 1,000 prospects, but doesn’t include an opt-out, your agency is still responsible.

Insurance email marketing is an art and a science, combing relevant content, clear calls to action, pithy and accurate subject lines, and crisp execution. When it comes to the latter, it’s important to make sure your agency is 100% CAN-SPAM compliant, and furthermore, it’s recommended that you follow all opt-in insurance email marketing best practices. Agencies and brokers seeking to optimize their insurance email marketing initiatives should contact the experts at http://StartUpSelling.com at (518) 222-6392. Much of the information in this blog was gleaned from the FTC site about the CAN-SPAM Act.

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Is Your Insurance Agency Marketing Stuck in 1985?

  • Posted on August 31, 2015
  • by Alan Blume
Insurance Web Marketing

Insurance Web Marketing

You remember the ‘80’s, the world of big hair, parachute pants and boom boxes.  Since insurance agents and brokers have undoubtedly moved past boom boxes, why do so many approach insurance marketing like they did in the 1980’s?

1985 Marketing Tactics

Back in 1985, your agency may have advertised in the Yellow Pages. Your producers may might have made calls door-to-door, dropping off brochures and canvassing downtown businesses. You may have used postal mail, sending out paper brochures, post cards and direct mail. The post office was booming back then because snail mail and telephone were the main forms of communication between agencies and consumers. Pocket sized cell phones and smart phones were still a futuristic concept, and email communication was in its’ infancy.

2015 Marketing Tactics

Let’s fast forward to 2015, and look at your current insurance marketing strategy, which hopefully incorporates a noteworthy insurance web marketing initiative. Today people connect with businesses via social media, email, live chat, videos and by Tweets and texting. And this communication continues to gain momentum, with literally billions of interactions every day. So take a moment and ask yourself what you’ve done to embrace the evolution in digital insurance marketing, from mobile compliant websites to insurance email marketing drip campaigns. If your agency is up to date and generating consistent leads for your producers, then you’re building a foundation for the future. If you’re still marketing the old fashioned way, it’s time to, put away the boom box and update your insurance marketing strategy. Contact the insurance marketing experts at StartUpSelling at (518) 222-6392 for a complimentary web marketing review.

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Integrating Video With Insurance Email Marketing

  • Posted on August 3, 2015
  • by Alan Blume

whiteboard video thumbnail outlinedIf you ever pondered the efficacy of video, take a quick look at YouTube’s staggering statistics, now at over 4 billion views per day. In today’s digital world few marketing options are more powerful than video. Agencies and brokers can integrate video with their insurance email marketing campaigns for unbeatable results. Seeing is believing, and seeing a video message is much more engaging than reading a message.

Using video for your insurance email marketing content provides several advantages. Two of the most important gains involve web traffic. The first key benefit is a boost in your insurance Search Engine Optimization (SEO). The second key benefit is staying power, or in insurance website jargon, stickiness. Video keeps eyes on your web site longer, it attracts viewers and keeps website traffic flowing to your website.

Another essential benefit from using video as part of your email marketing content is the education opportunity offered with video. Video is more engaging, and let’s viewers see, hear and experience a message. Regulatory updates, innovative concepts, business improvement video help elevate your conversation from insurance salesperson to business adviser.

Video can’t be shared as an attachment, a link is used in the email campaign, which hopefully leads to a dedicated landing page, a blog, or specialized page on your insurance website. If the video has sufficient value, or when the time arrives that your content is known to be high quality, a short registration form can be used as a requirement for visitors to watch the video. Short is underlined here, as the longer the form, the less likely the views.

Why not use YouTube as the fulfillment method for your video? The goal should be to drive people to your website, such as prospects, clients, partners and prospective employees. It is an excellent idea for agencies and brokers to offer a YouTube channel to attract a wider audience and drive traffic, but for your insurance marketing campaigns, you want to drive people to your website. One option is to embed the video on a website page, dedicated landing page or blog. Thus you can stream the video from YouTube, while ensuring the web visitor remains on your site.

What types of video can you offer? Video can range from the ultra-simple to extremely intricate. Here are some examples:

  • Simple voice over PowerPoint
  • Talking head video (traditional recording of a head and shoulder shot)
  • Recorded webinar
  • Whiteboard video (whiteboard animation)
  • Production video (videographer visits your agency, scripts, records, edits and produces video)

Costs can range from close to nothing (voice over PowerPoint), to thousands of dollars a minute (for professionally produced video). Best practices typically recommend that insurance agencies and brokers invest in several types of video, allowing for budgetary constraints, while increasing the stickiness and effectiveness of their insurance website. Investing in video is one of the many ways that agents and brokers can invest in their content marketing strategy. Content marketing can offer compelling ROI when correctly implemented. Agencies, brokers and wholesalers lacking sufficient staff or expertise in email marketing and video can outsource these content opportunities to a qualified and reputable insurance marketing firm. Call (518) 222-6392 to learn more about integrating video into insurance email marketing campaigns.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Content Marketing, insurance email marketing, Insurance Video, insurance web marketing
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