Top Tips To Improve Insurance Agency Video Marketing

  • Posted on April 20, 2017
  • by Alan Blume

Insurance Agency Video InfographicInsurance agency owners, producers and marketers looking to jump start their video content marketing, or improve their existing insurance marketing video campaigns can review these top tips to augment their current marketing initiatives. Here are your top tips to improve Insurance Agency Video Marketing:

  1. Use Educational Content, Not Sales Brochures

Case studies, client success stories, educational content pertinent to the industry. Here is a simple example.

  • Good: Impact of Trump Executive Orders on ACA Compliance
  • Bad: We Can Save You Money on Your Group Health Plan
  1. Create a Compelling Thumbnail

Your agency has a short time to convince prospects to watch your video. It begins with an attractive and attention getting thumbnail. Invest time to ensure your thumb nails look great, and make sure you add these images when publishing or sharing over social media.

  1. Share on Social Media – Then Share Again

You’ve invested time and money to produce a great video, now your agency needs to leverage it across all relevant social media platforms. The big four are obvious, YouTube, Facebook, LinkedIn and Twitter. But you should also include Google+ and some of the bookmarking platforms such as Tumblr. And remember that you can share content more than once, and in many nuanced ways. Create a blog, Tweet the blog, add as a LinkedIn post, Tweet the LinkedIn post and so on.

  1. Don’t Underestimate the Importance of Background Music

How many movies or commercials do you watch without background music? Background music will help convey your message and mood. Will you use edgy, modern instrumentation to convey you are an up to date digital agency, or more traditional music, inferring sound guidance and sage advice?

  1. Share Using Your Email Marketing Drip Campaigns

Agencies can and typically should invest in ongoing email drip campaigns, focused on providing high value content of interest to clients and prospects. High quality video content is often the preferred digital collateral to provide to clients and prospects, to improve renewal rates by providing added value and to increase insurance lead generation.

  1. Don’t Forget the Call To Action (CTA)

Leave sufficient time at the end of your video (assuming it’s a short two minute type video) for a Call To Action. What behavior are you trying to elicit from the person watching? Do you want them to submit a Contact Us Form, Schedule Appointment, Get A Quote, Call An 800#? Leave plenty of time for your CTA and contact information to show, and when possible, have CTA buttons continuously displaying below the video.

  1. Optimize for Insurance Agency Search Engine Optimization (SEO)

Make sure, you use your targeted keywords in your title, and description, tags, etc. What’s a good example of this? On this tip, the title includes the keyword phrase, “Insurance Agency Search Engine Optimization”, instead of just Search Engine Optimization or SEO. An example for your agency might include Risk Management for Manufacturers, or Surety Bond Strategies for Contractors, or Colorado Trucking Insurance.

  1. Add Video to Your Insurance Agency Website & YouTube Channel

Your videos can appear all over your website, on a relevant page, in a video library and in a blog (vlog). You should also take the time to create a branded YouTube channel for your agency, especially if you intend to do a video series. There are many types of video you can use, and don’t underestimate the value of a relevant recorded webinar or voice over PowerPoint.

As is evident by YouTube’s compelling statistics, people gravitate toward video. With over a billion users, watching videos over 40 minutes a day, and 400 hours of video uploaded each minute, it’s easy to see why insurance agency videos should not be ignored. Need help creating compelling videos for your insurance agency marketing initiatives? Contact the insurance agency marketing experts at StartUpSelling.

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Posted in: insurance agency email marketing, Insurance Agency SEO, Insurance Agency Websites, Insurance Content Marketing, insurance social media marketing, Insurance Video, insurance web marketing
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Insurance Agency MarketingThis StartUpSelling recorded Insurance Marketing Webinar has been viewed by over 10,000 insurance agents and brokers. The free webinar entitled, Insurance Agency Marketing Plans – How to Insure the Success of Your Producers, has been made popular by insurance agencies and brokers across North America, seeking to improve their marketing and lead generation initiatives to help optimize Producer performance. This 26 minute webinar offers agency executives the opportunity to learn about effective insurance marketing and lead gen strategies in use by many highly successful agencies and brokers. Topics include:

  • Prospect List Generation
  • Creating Effective Email Marketing Campaigns
  • Webinars and Other Digital Fulfillment
  • Effective Appointment Setting Campaign Strategy
  • Vertical vs. Horizontal Cold Calling
  • Social Media Marketing

This complimentary on  demand webinar is available 24/7 – click here to watch.

To learn more about customized Insurance Agency Marketing and Lead Generation Solutions contact us at startupselling.com.

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Posted in: Insurance Agency Marketing, Insurance Agency Telemarketing, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Content Marketing
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Insurance Agency VideosA free Insurance Marketing & Lead Gen Video Library is available to all insurance agencies, brokers and wholesalers interested in improving their marketing and generating more leads. This library offers over a hundred comprehensive insurance agency marketing videos including:

  • How to Find More Insurance Prospects, Close More Business and Increase the Top Line
  • Effective Insurance Marketing To Drive Leads & Growth
  • How & Why Insurance Agents Miss 80% of Target Prospects
  • Integrated Email Marketing & Appointment Setting for Robust Insurance Agency Lead Generation

The library is available on the StartUpSelling Website or YouTube, and covers important insurance marketing topics such as:

  • Leveraging webinars to improve email marketing results
  • Integrating video into your insurance web marketing strategy
  • Driving leads with list creation and appointment setting strategies
  • Engaging prospects and clients using educational, engaging and compelling content

There are no fees to download or access this information.

If your insurance website, lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

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Posted in: insurance agency email marketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance email marketing, insurance social media marketing
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Malware Trends Agencies Should Look Out For In 2017

  • Posted on February 7, 2017
  • by Alan Blume

Insurance AgencyWebsitesInsurance Agencies and Brokers should remain vigilant when it comes to their websites and possible malware attacks. For specific tips on website security, check out our cyber security blog post. To learn about malware trends in 2017, continue below.

Malware is Becoming More Evasive and Aggressive

There has been a large increase in evasive malware behavior in the last year. Evasive malware tries to undermine traditional security technologies with new methods. Novel methods must be continually created to thwart these attacks. Make certain you are using a quality website security option that keeps its malware solutions up-to-date and at the cutting edge. Hosting providers such as GoDaddy, 1&1 and many more all offer a variety of security and malware monitoring and removal options. Malware advancement moves quickly and your insurance agency security solutions need to remain updated and current.

Modified Browser Settings

All major browsers (Internet Explorer, Google Chrome, Firefox, Opera, and Safari) have been seeing an uptick in malware programs that modify browser settings and important security-relevant proxy settings are being changed. Attackers are turning compromised systems into proxies so that further malware injections can be implemented. To help prevent this attack, never open unknown or questionable links, and train all employees to follow this important best practice.

Password Guessing Attacks

For this type of attack, the malware starts the authenticating process procedure and uses common username and password combinations to attempt to gain access to a website and escalate privileges. Brute force attacks are not new, but they are no longer contained to desktops. A recent study found that 53 popular mobile applications were vulnerable to password guessing attacks. Those vulnerabilities placed around 600 million users in danger of being hacked. Always use complex, unique passwords to keep access to your site protected against this type of attack, and use a sophisticated password time out option.

Enterprise-Level Database Leaks Via The Cloud

Cloud services have become an increasing solution for businesses. This, in turn, has caused an increased interest in exploiting cloud vulnerabilities. Awareness of the vulnerabilities and risks of storing commercial information on the cloud is not growing as fast as the sophistication of cloud attacks. As cloud data management becomes too difficult to wield, new security vulnerabilities may be discovered. It is important that your agency utilizes reputable cloud based solutions, and that you follow the best practices above, for all your cloud based applications.

If your agency is interested in updating your insurance agency website, creating high quality videos, or optimizing your insurance agency marketing and lead generation, contact StartUpSelling, for a complimentary insurance agency lead generation or web marketing review.

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Posted in: B2B Sales & Marketing, Insurance Agency Websites, Insurance Content Marketing
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Insurance Web MarketingInsurance Marketing With Twitter ImageInsurance Social Media MarketingSocial media marketing is an integral part of your online presence. Not only are you communicating directly with potential customers, but you are building a loyal, engaged brand that will continue to feed your business as long as it is well nurtured. Google is increasing its ranking of websites with well engaged social media accounts and have been displaying social media posts directly in search results. Since competition is fierce, here are 14 tips to help you get the ball rolling on your social media conquest.

  1. Set measurable and achievable goals for each social media network.
  2. Prioritize quality over quantity. Five relevant, quality articles will reap higher rewards than 10 articles that were quickly thrown together.
  3. Focus, and choose the best social media platforms for your business. Select the one or two social platforms that best fit your target markets and spend your marketing time wisely. Yes, you can and should post to many platforms, but focus on those most applicable to your business.
  4. Check out the competition. Study your competitors and brand leaders thoroughly to learn their strategies.
  5. Follow back and interact! Social media is all about quality interaction. Build your follower base.
  6. Don’t over share. It doesn’t work. Respect your followers by sharing relevant, quality content.
  7. Respond to all feedback whether positive or negative. One of your social media marketing goals should be to maximize quality engagement.
  8. Automate content posting. Use tools such as Hootsuite, Social Report or Buffer to automate your posts and save some time.
  9. Use hashtags strategically and reasonably. Try to sum up the subject you are sharing with one or two relevant hashtags, three maximum.
  10. Deliver content consistently. Consistency, quality, relevant posting will be the key to your social media marketing success.
  11. Analyze past content to improve future posts. Use analytics to analyze the effectiveness of your content and marketing strategy. Which posts have had the best results, and why? Measure, refine and execute again.
  12. Use keywords and images in your posts. Keywords will help you reach your audience, and images help gain attention. If you are targeting high net worth prospects, and create a posts on yachts, make sure the keyword and hash tags include yachts and utilize an enviable yacht image.

Contests, surveys, publishing, ad and a post boosts are all important components of a successful social media marketing campaign. If your agency is interested in improving your insurance social media initiatives, or you want to optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen and web marketing review.

 

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance social media marketing, insurance web marketing
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17 Significant Stats On Why Insurance Agencies Should Use Videos

  • Posted on December 15, 2016
  • by Alan Blume

Here are some compelling statistics about the use and efficacy of video as a marketing tool. Insurance agencies should investigate video, including whiteboard “explainer” videos, to help convey their value proposition, products and solutions.

  1. 75% of executives watch work-related videos on business websites at least once a weekInsurance Agency Video Marketing
  2. 50% of executives watch business-related videos on YouTube
  3. 65% of executives visit the marketer’s website after viewing a video
  4. About half of all internet users view a video at least once per month
  5. 100 million Internet users watch online video every day
  6. 4% of all Internet users view at least one video per month
  7. The average user is exposed to 32.2 videos per month
  8. Over 40% of those watching videos take some action after viewing a video
  9. 64% of website visitors are more likely to buy a product after watching a video
  10. The value of one minute of video is 1.8 million words (about 3,600 webpages)
  11. Videos increase people’s understanding of your product or service by 74%
  12. 80% of Internet users remember the video ads they watch online
  13. 90% of Internet users say seeing a video helps the decision making process
  14. Websites with video are 50 times more likely to appear on the first page of a search engine
  15. When video is included in an email there’s a 2 to 3 times increase in click through rates
  16. There’s also a 51% increase in subscriber-to-lead conversion rates when video is included in email
  17. Website visitors are 64% more likely to buy a product after watching a video

Check out one of our marketing videos here: http://startupselling.com/services/insurance-marketing-videos.

If you are looking for ways to improve your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

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Posted in: Insurance Agency Marketing, Insurance Agency Websites, Insurance Content Marketing, Insurance Video
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How & Why Insurance Agencies Should Test For Duplicate Content

  • Posted on September 20, 2016
  • by Alan Blume

Insurance Website Duplicate ContentIs your insurance website content unique, or is your agency using the same generic boilerplate content as 100 other agencies? What type of review would you give your current website content, if you reviewed if from the perspective of a prospect, potential employee or possible partner? If your agency is simply using boilerplate content, you’re likely in the penalty box, placed there by both Google algorithms and your prospective clients. Let’s discuss how and why you got there, and remember, this information is in the public domain, accessible by anyone and everyone.

Your agency may be using boilerplate content from an insurance website platform. These can range in price from just a few hundred dollars total cost, to thousands of dollars per month. Regardless of the price, the approach is the same. You select the lines of coverage or content you want from a boilerplate insurance content library, and that becomes your insurance website content. Now your website is just like dozens, or even hundreds of other agents, agencies and brokers.

You can test your site by repeating the following four steps:

  1. Navigate to one of your internal pages. For example, Homeowners Insurance.
  2. Copy a sentence from your website page and paste it into a Google search. Here is a good example, “There are four primary types of life insurance, and each has a place in any sound financial plan. The four variations of life insurance are:”
  3. Review the results pages – do they consist of agencies like yours?
  4. Visit some of those websites – does their content look just like yours?

Repeat this several time on several pages (Auto, Life, Group Health, etc.). If your answer to items #3 and 4 are “yes”, then your insurance website is using duplicate content.

When it comes to duplicate (or syndicated content), search engines often don’t know which pages to include or exclude from their ranking indices. Further, the search engines don’t know if they should direct the link metrics to your insurance agency website, or another site. And they may not know which insurance agency page to rank for their query results (which agency to display in their search engine results pages). Clearly, when duplicate insurance content is present, insurance agency websites suffer rankings and traffic losses. And potentially worse, your best prospect or new potential hire may click on a competitive site that looks just like yours, or notice your content is that same as another agency, located down the street.

The solution is simple enough, though it can be daunting for a busy agency. Rewrite all your insurance website content so it is truly unique to your agency, and do so from your specific value proposition and branding perspective. If your agency lacks the time, talent or tools to accomplish this, or if your website can’t pass the Google Mobile Friendly Test, reach out to the StartUpSelling insurance website team at (518) 222-6392 for a complimentary website review.

Click here for the Google Mobile Friendly Test

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Insurance Content Marketing
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Six Important Tips To Improve Insurance Agency Landing Pages

  • Posted on July 27, 2016
  • by Alan Blume

Insurance Lead Generation Insurance Agency LeadsLet’s begin at the beginning, with a simple definition of a landing page.  A landing page is any web page that includes a data collection form with the major purpose to capture visitor information using that form. In online marketing, a landing page, can also be referred to as a lead capture page, lander or squeeze page. It is typically a single web page that appears in response to clicking on a search engine optimized search result, an online advertisement or through a social media campaign.

Here are six important tips to optimize the insurance landing experience.

  1. Make It Professional & Branded: Make sure your landing pages are professional and branded. Consistent branding helps build trust and confidence and showcase your expertise and professionalism. Incorporate your insurance website design elements, colors, logo, etc. into all landing pages. If your insurance agency website is out of date and doesn’t convey the professionalism or branding prospects would expect, return to go, and start over. A professional, mobile responsive website is your first order of business.
  1. High Impact Value Proposition: When a visitor hits your landing page, they need to understand the Call To Action (CTA) immediately. Make it succinct and east to understand, as you only have moments to capture their attention and data. Here are a few basic CTA examples:
    *  Sign up for this important webinar.
    *  Register for our monthly newsletter.
    *  Download our latest risk management case study.
  1. Keep The Registration Form Short & Simple: Less is more when it comes to landing page registration forms. Focus on the essential data you need, you can always append more after the initial registration. Name and email would suffice in many instances. Perhaps company and phone is also essential. If you require 6 data fields, perhaps 3 can be optional. Fewer fields will result in statistically higher registration.
  2. Focus On The Key CTA: Minimize Clutter and focus on your key purpose. This is usually collecting the initial, requisite registration information noted in Tip 3. Reduce unnecessary navigation, multiple CTAs, and any other distractions.
  3. Determine Goal – Measure & Refine: Execute, Measure, Refine. Repeat. That should be your mantra with all digital marketing, including your insurance agency landing pages.
  4. Lead Handling Process: How will your agency handle these incoming leads? Do they need to be sorted, vetted and distributed? How do you want the producers to follow up on these leads, and how can you best manage the process?

Landing pages can help your insurance agency capture more leads, increase your email marketing database, improve your insurance agency search engine optimization, and extend your web marketing reach. If you have yet to explore landing pages, or would like a complimentary web marketing review of website and marketing initiatives, contact the insurance marketing experts at StartUpSelling.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Insurance Content Marketing
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Social Media Impact On Insurance Agency Marketing

  • Posted on July 15, 2016
  • by Alan Blume

Insurance Social Media MarketingInsurance agency owners and producers who believe that social media is a nice to have, instead of a need to have, are clearly missing the boat. Some industry experts estimate that Facebook alone is now responsible for over 25% of all web traffic.  And with 40 million active small business pages, Facebook is making significant inroads as the place to be when it comes to reaching small businesses. Facebook offers a robust ad tool to help insurance agencies and brokers reach targeted prospects, including post boosts and Facebook ads. This tool, along with their billion plus users helped Facebook achieve $5 Billion in revenues in Q1. Other notable Facebook stats include:

  • Monthly active users are now at 1.65 billion
  • Daily active users are 1.09 billion
  • 894 million are mobile only users
  • Adding 500,000 new users a day
  • Over two thirds of all US online adults visit Facebook at least once a month

LinkedIn offers similar opportunities and tools to Facebook, and access to many larger businesses. Though there are fewer users on LinkedIn than Facebook, most users are business centric, offering a compelling B2B opportunity for many commercial agencies and brokers. Like Facebook, LinkedIn offers some robust ad tools for agency owners and marketers. They also offer an attractive publishing platform to share content, and with their premium membership, some direct prospecting opportunities for producers. Some notable LinkedIn stats include:

  • Now at 433 million members
  • Over 100 million members access the site monthly
  • More than 1 million members have published content on LinkedIn
  • Over 3 million companies created LinkedIn accounts
  • 17% of US small businesses use LinkedIn

Many insurance agencies are just beginning to take advantage of social media platform opportunities. Some may feel they don’t understand it well enough, while others question if their prospects and clients pay attention to these new repositories. But the verdict has been rendered. As Facebook and LinkedIn cumulatively approach two billion users, it’s extremely likely that many, if not most, insurance agency prospects and clients are now engaged in some manner on these platforms. This number increases proportionately with younger (read that as more digital) insurance buyers. Many agencies are now leveraging LinkedIn, Facebook and other social media platforms to increase lead generation and improve client retention. For agencies which have yet to create professional company pages and profiles, consistent posting, and lead gen ad campaigns, the ship is sailing and it’s time to find a way to get on board. Agencies and brokers interested in a complimentary web marketing and lead gen review are invited to contact the insurance marketing experts at StartUpSelling.

Statistics gleaned from a wide variety of Internet sources including Facebook and LinkedIn

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites, Insurance Content Marketing, insurance social media marketing
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Insurance Web MarketingCreating blog posts for your insurance agency website is an important way to connect with customers and attract new prospects. Creating articles to post on social media sites, including LinkedIn, helps extend agency reach and showcase expertise.

Why LinkedIn Publishing?

In the US, 38% of adults use LinkedIn daily, many of which are business people including your customers and prospects. LinkedIn provides a publishing platform for members to create and distribute authoritative articles. These articles are then categorized on Pulse, LinkedIn’s content aggregation system. Pulse allows people on and off LinkedIn to see your article, but only LinkedIn members can share, like or comment on a post.

Access to Professionals around the World

Nearly half of people who read articles on LinkedIn Publisher are upper management in their respective industries: CEOs, VPs, COOs, CTOs.  An article published on LinkedIn can receive tens of thousands of views and hundreds of comments. Many businesses who regularly publish on LinkedIn have stated they obtain new clients from their LinkedIn Publishing efforts.

LinkedIn publishing offers an attractive format, with large banner image for each article. It’s  important to take the time to find an eye catching, high resolution image, for these images help improve the professionalism of the post, and increase readership. And insurance agency marketers should be certain to include keywords (add tags) in every article post.

LinkedIn Analytics

When people comment on a post published on LinkedIn Publisher you will be able to see their profile via LinkedIn’s analytics. You will also be able to see statistics on readers, including job title, geography and industry. You can then determine who is reading your articles, and if they are in your target market and profile, and if you need to change your content or writing style.

For insurance agency marketers looking for a new way to reach your business prospects, consider LinkedIn publishing. You will be able to learn more about your target market while growing your customer base with top professionals. To learn more insurance social media marketing tips, contact the experts at StartUpSelling  (518) 222-6392.

 

 

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance social media marketing, insurance web marketing
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