Insurance Agency MarketingThis StartUpSelling recorded Insurance Marketing Webinar has been viewed by over 10,000 insurance agents and brokers. The free webinar entitled, Insurance Agency Marketing Plans – How to Insure the Success of Your Producers, has been made popular by insurance agencies and brokers across North America, seeking to improve their marketing and lead generation initiatives to help optimize Producer performance. This 26 minute webinar offers agency executives the opportunity to learn about effective insurance marketing and lead gen strategies in use by many highly successful agencies and brokers. Topics include:

  • Prospect List Generation
  • Creating Effective Email Marketing Campaigns
  • Webinars and Other Digital Fulfillment
  • Effective Appointment Setting Campaign Strategy
  • Vertical vs. Horizontal Cold Calling
  • Social Media Marketing

This complimentary on  demand webinar is available 24/7 – click here to watch.

To learn more about customized Insurance Agency Marketing and Lead Generation Solutions contact us at startupselling.com.

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Posted in: Insurance Agency Marketing, Insurance Agency Telemarketing, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Content Marketing
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The Top 5 Insurance Marketing & Lead Gen Webinars For The New Year

  • Posted on December 28, 2015
  • by Alan Blume

Many insurance agencies, brokers and wholesalers have likely made 2016 New Year resolutions to improve their marketing, to expand their presence and drive increased leads into their pipelines. The challenge with resolutions is that they are easy to make and hard to keep.

When it comes to insurance agency marketing plans, it’s all about execution. And to help improve insurance marketing plans and refine implementation and execution, StartUpSelling is providing complimentary access to their top insurance marketing and lead gen webinars of 2015. These five, succinct webinars, delivered by insurance marketing subject marketing experts, can be found in the StartUpSelling Insurance Marketing Resource Library or use the links below to watch any specific webinar. These on-demand webinars range from 15 to 30 minutes discussing topics such as appointment setting tips, insurance lead generation tactics, and niche marketing for insurance agencies. The Top 5 Insurance Agency Marketing Webinars are listed below, and available on-demand for any agent, broker or wholesaler:

  1. Niche Marketing Plans For Agencies, Brokers & Wholesalers
  2. Top 5 Tips For Insurance Agency Appointment Setting
  3. How To Increase Agency Reach & Name Recognition
  4. Insurance Agency Marketing & Lead Gen Tactics
  5. 7 Critical Insurance Marketing TTDs

StartUpSelling, Inc, CEO, Alan Blume commented, “We are pleased to offer these complimentary on demand insurance marketing webinars to help agencies, brokers and wholesalers optimize their marketing initiatives.”

Join thousands of other agents and brokers who are benefiting from StartUpSelling’s insurance web marketing and lead generation services. For more information, call (518) 222-6392 for a complimentary insurance marketing and lead generation review, or visit http://startupselling.com.

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Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Telemarketing, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Agency Websites, insurance social media marketing
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How Often Should You Update Your Insurance Website?

  • Posted on November 19, 2014
  • by Alan Blume

Insurance Agency WebsitesInsurance agents, brokers and wholesalers should keep their sites current and professional, as most clients, prospects, partners and employees will visit their site. Staying current with content is much simpler with an easy to use content management system. WordPress is a good example of this, though there are many others. Ongoing website refinements are best, that said, if an insurance website remains stagnant for two years your website is need of an update. An update can include anything from new sharing chiclets to updated images to mobile compliant coding. Here are some of the key components to consider when looking at your insurance website:

  • Insurance Website Design
  • Content Marketing Strategy, Blogs, Resources
  • Content Management System
  • Website Video (Value Proposition Video)
  • Insurance Social Media Marketing
  • Insurance Search Engine Optimization
  • Insurance Website Analytics
  • Lead Capture Forms
  • Responsive Web Design/Mobile Compatibility

For more information on insurance web marketing and insurance websites, visit StartUpSelling or call (518) 222-6392 for a one to one agency marketing review.

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Posted in: Insurance Agency Webinars, insurance search engine optimization, insurance social media marketing, insurance web marketing
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Top 10 Questions for Insurance Agency Webinar Marketing

  • Posted on December 12, 2013
  • by Alan Blume

Is your insurance agency thinking about using web seminar marketing to improve lead generation in the coming year? Usually a webinar initiative is accompanied by a supporting insurance eMarketing campaign. Web seminar marketing is a great idea for most B2B oriented agencies, start by asking these top 10 web seminar marketing questions:

  1. What are the quantifiable and measurable goals of the insurance webinar program?
  2. How many  eMarketing Campaigns per month should be sent?
  3. Should I use graphically rich HTML emails, text emails or multipart mime?
  4. Should I send emails out using my Outlook or a cloud computing eMarketing solution?
  5. Should I enable click through tracking on my eMarketing campaigns?
  6. What is the best duration for a webinar and what type of speaker should I use?
  7. What type of topics work best?
  8. What type of webinar technology should I use, and can I record my webinars?
  9. If the webinars are recorded, should I post them to my website, YouTube or both?
  10. Should I offer live Q&A and/or instant polling during the webinar.

If you’re looking for expert guidance on a webinar and emarketing initiative, contact the insurance agency marketing team at Insurance Agency Marketing or call (518) 222-6392 for a one to one insurance agency marketing review.

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Posted in: Insurance Agency eMarketing, Insurance Agency Web Marketing, Insurance Agency Webinars
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On demand webinar now available for review.
http://startupselling.com/blogs/johnscranton/recorded-webinar-3-critical-steps-to-webinar-lead-generation-success/

  • 3 Critical Steps to Webinar Lead Gen Success revealed
  • Webinar Case Study #1: Over 200 registrants per webinar for benefits agency
  • Webinar Case Study #2: Over 100 registrants per webinar for trucking agency
  • Live interview with creator of Webinar methodology
  • Complimentary 2 page case study or lead gen consultation for each attendee

For more information on Territory Exclusive Insurance Agency Leads contact the insurance agency marketing experts at www.StartUpSelling.com.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Webinars
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eMarketing and Webinars can and should be the foundation for many insurance agency marketing lead gen programs. Well executed programs provide an opportunity to extend insurance agency marketing reach to a highly targeted prospect list. In a recent webinar for one of our insurance agency clients, the results were impressive:

  • 230 Registrants
  • 150 Attendees
  • 20 Appointments Requested.

The attendees were business executives, with at least 50 employees, many much larger. If your agency hasn’t added a territory exclusive eMarketing, webinar and list development initiative for your 2013 insurance agency marketing plans, you should seriously consider doing so as an important part of your insurance agency lead generation efforts.

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Posted in: Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Webinars
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Web marketing effectiveness can be measured in many ways, from pipeline building, to new business, to leads or general website activity. In some cases, the latter can greatly impact the former, or conversely it can be the byproduct of an effective web marketing plan. In a recent SEO and Social Media Marketing report for one of our insurance agency clients, we noticed a substantial insurance website traffic increase of 62% year over year for the most recent quarter.

This is not to say that the primary goal was to generate more unique visitors, rather that increased traffic was correlated to a well orchestrated digital marketing strategy. Effective web marketing for insurance agencies (or law firms or any professional services firm) begins with a clear and comprehensive strategic web marketing plan. This web marketing plan often includes digital marketing such as eMarketing, Web Seminar Marketing, Search Engine Optimization (SEO), Social Media Marketing, blogging, vlogging, video and ePublishing. The end result of these activities translate into improved website visibility, website traffic and more inbound leads.

Another interesting note from this recent Insurance Agency SEO and Social Media Marketing Report showed LinkedIn rising to the top of this agency’s Google Analytics report as a leading referral traffic source. Correctly utilizing LinkedIn for B2B Social Media Marketing can yield significant dividends. How does this East Coast Agency handle the demands for Insurance Agency SEO, Insurance Agency Blogging, ePublishing, Newsletter Distribution, eMarketing, Webinars, Website Video, LinkedIn Profile Optimization and Google Analytics Reporting? Simple – they outsource it to the StartUpSelling Web Marketing Team.

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Posted in: Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Search Engine Marketing
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This blog is based on one of my most viewed blogs and articles called, “Are the Days of Direct Mail Marketing Dead For Insurance Agencies?” It was written in June 2010 and discussed the demise of direct mail as an effective, or at least long term insurance agency marketing solution. The US Postal Service was a prominent feature in the discussion, running massive deficits at that time, which as of yet appear unabated.

I received interesting comments, as some marketing agencies, service organizations and insurance agencies continued to extol the virtues of direct mail. But I think most of them today, would agree, there are much better, more efficient and environmentally friendly means to reach prospects. Some of these include:

  • eMarketing
  • Social Media Marketing
  • Web Seminar Marketing
  • Blogging
  • Video (including YouTube)
  • Insurance Agency SEO

For B2B insurance agencies, there are even more compelling reasons to go digital and eschew any thoughts of Direct Mail, which is appropriately called snail mail in this context. Direct mail is slow, difficult to measure in many ways including how many are opened by your target audience. And it’s difficult to determine if the physical mailer reached the person intended. Direct mail will continue to get slower (First Class mail will no longer be delivered next day) and more costly, as the inherent inefficiencies in the model continue to act as an economic anchor on the entire process.

The simple conclusion for B2B Insurance Agencies… If you haven’t stopped direct mail – do so – and do so now! Invest in your future with digital marketing, particularly methods that build a foundation for your future success. For more information, go to: Insurance Agency Marketing –  http://www.startupselling.com/insurance-agency-marketing.html

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Posted in: business, Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Search Engine Marketing
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How is your agency progressing with your insurance agency marketing plans? Are you talking about executing these important web marketing initiatives or actually accomplishing these tasks? Are your marketing initiatives yielding the results you seek, and are you measuring the campaigns to determine ROI? Are your programs traditional or web based, or some combination of both? Review the key insurance agency web marketing activities below, and see if your agency receives a passing grade. Check off each item and add your total below to determine your insurance agency web marketing grade.

___ Insurance Agency Emarketing – Your agency utilizes professional e-marketing campaigns offering a monthly webinar, newsletter or case studies and has developed substantial opt in email list (5,000+). You closely follow CAN-SPAM regulations and measure the efficacy of each campaign. You have no spam complaints and honor opt-out requests immediately.

___ Insurance Agency Website – You have an up to date website, attractive, easy to navigate, browser compatible with compelling and sticky content. Social media icons are prominent and link to your social media venues.

Our New Book - Available in November

___ Insurance Agency Blog – Your agency provides at least one blog, prominently displayed on your website, with 2-3 postings each week. Extra credit if you’re adding images to your blog postings.

___ Insurance Agency Video – Your agency has invested in website video vignettes, providing information about your value proposition, products and services. This video is leveraged on your website and blog (insurance agency vlog).

___ YouTube – You have created a YouTube channel leveraging the website video mentioned previously, and are working on expanding views of this channel.

___ Insurance Agency Social Media Marketing – Agency executives, agents, producers, account managers and service teams are using LinkedIn, Facebook, Twitter and YouTube to expand your insurance agency web marketing reach. Extra credit if you have standardized your employee profiles on LinkedIn and have created a professional company page on both LinkedIn and Facebook.

___ Insurance Agency Webinars – You have created a professional webinar series for your prospects (and clients) and have established a following where you receive 50 – 500 registrants per webinar.

___ Client Testimonials – You have professionally branded client testimonial PDFs, describing how your insurance agency improved service, coverages or solved a unique problem for a multiple accounts. Extra credit if you have both written (PDF) and video testimonials.

___ Value Proposition, Elevator Pitch & Telemarketing Pitch – Your agency has vetted all three versions of these pitches, published them across your agency and practices them periodically at sales meetings and company meetings. These are refined and polished over time as your agency and the marketplace continually change. And, of course, the value proposition is the theme of your insurance agency website, prominently displayed on your Home Page.

___ Collateral – This is actually eCollateral, electronic fulfillment that can be printed on demand if needed. This eCollateral is professional, branded and conveys your value proposition and services. It is used for email information requests and for producers as they work their respective pipelines. eCollateral is critical for lead response and professional lead handling.

___ SEO – Your insurance agency SEO long tail keyword analysis is complete and your website has been professionally optimized. Your insurance agency appears prominently in organic search results (SERPS).

Now it’s time to determine your grade. There are 11 insurance agency marketing initiatives listed above. When we refer to “ongoing” initiatives in the grading, it means that your agency is providing an ongoing monthly webinar series or biweekly e-marketing campaigns for example, not simply one or two of these campaigns per year. Here is your grading criteria:

Insurance Agency Web Marketing Report Card

A – 10 or more of these are completed and ongoing. Congratulations, you’re a top web marketing agency and are well on your way to creating an enviable marketing foundation.

B – 8 or 9 of these are completed and ongoing. Great job, you are well on your way to creating an insurance agency web marketing machine. If video or SEO is a missing item, tackle this quickly, these initiatives offer great marketing value to agencies.

C – 7 of these are completed and ongoing. You receive a passing grade, but there is important work to be done.

D – 6 of these are completed and ongoing. About half of these web marketing initiatives are in need of attention – and your agency should find a path to tackle these as quickly as possible.

F – 5 or less of these are completed and ongoing. The web marketing train has left the station, and your agency is not aboard. Determine which of these open initiatives can be done quickly, assign them to a competent internal source (or outsource that function) and move forward. Social media and SEO often work in tandem and you can move from an “F” to a “B” for example, very quickly.

Many agencies lack the internal resources and expertise to accomplish these initiatives. Even if the tools are available, they may lack the knowledge to properly use them. In these cases, agents and brokers can often outsource these types of tasks to a competent insurance agency marketing firm.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Search Engine Marketing
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A brief, complimentary and educational web seminar reviewing two highly successful insurance agency eMarketing and web seminar campaigns:  In the first case study our web marketing experts discuss a benefits agency webinar that just attracted 597 in-profile prospects to their insurance agency benefits presentation.  The second case study reviews a transportation centric insurance agency (trucking agency) that recently closed a $115,000 commission from a web seminar lead.  Topics include:

* eMarketing Campaign Design Tips
* How to Select Webinar Topics
* Building Webinar Registration & Attendance
* Follow-Up and Lead Handling Process
* How to Close Your eMarketing & Webinar Leads

Date & Time: September 14th at Noon EST

To Register click on this link or copy and paste: https://www1.gotomeeting.com/register/835551448

StartUpSelling, Inc. provides many tips and tools for effective insurance agency marketing. For more information on these tools, visit http://www.startupselling.com/sales-tools.html.

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Posted in: Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Webinars
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