Top Tips To Improve Insurance Agency Video Marketing

  • Posted on April 20, 2017
  • by Alan Blume

Insurance Agency Video InfographicInsurance agency owners, producers and marketers looking to jump start their video content marketing, or improve their existing insurance marketing video campaigns can review these top tips to augment their current marketing initiatives. Here are your top tips to improve Insurance Agency Video Marketing:

  1. Use Educational Content, Not Sales Brochures

Case studies, client success stories, educational content pertinent to the industry. Here is a simple example.

  • Good: Impact of Trump Executive Orders on ACA Compliance
  • Bad: We Can Save You Money on Your Group Health Plan
  1. Create a Compelling Thumbnail

Your agency has a short time to convince prospects to watch your video. It begins with an attractive and attention getting thumbnail. Invest time to ensure your thumb nails look great, and make sure you add these images when publishing or sharing over social media.

  1. Share on Social Media – Then Share Again

You’ve invested time and money to produce a great video, now your agency needs to leverage it across all relevant social media platforms. The big four are obvious, YouTube, Facebook, LinkedIn and Twitter. But you should also include Google+ and some of the bookmarking platforms such as Tumblr. And remember that you can share content more than once, and in many nuanced ways. Create a blog, Tweet the blog, add as a LinkedIn post, Tweet the LinkedIn post and so on.

  1. Don’t Underestimate the Importance of Background Music

How many movies or commercials do you watch without background music? Background music will help convey your message and mood. Will you use edgy, modern instrumentation to convey you are an up to date digital agency, or more traditional music, inferring sound guidance and sage advice?

  1. Share Using Your Email Marketing Drip Campaigns

Agencies can and typically should invest in ongoing email drip campaigns, focused on providing high value content of interest to clients and prospects. High quality video content is often the preferred digital collateral to provide to clients and prospects, to improve renewal rates by providing added value and to increase insurance lead generation.

  1. Don’t Forget the Call To Action (CTA)

Leave sufficient time at the end of your video (assuming it’s a short two minute type video) for a Call To Action. What behavior are you trying to elicit from the person watching? Do you want them to submit a Contact Us Form, Schedule Appointment, Get A Quote, Call An 800#? Leave plenty of time for your CTA and contact information to show, and when possible, have CTA buttons continuously displaying below the video.

  1. Optimize for Insurance Agency Search Engine Optimization (SEO)

Make sure, you use your targeted keywords in your title, and description, tags, etc. What’s a good example of this? On this tip, the title includes the keyword phrase, “Insurance Agency Search Engine Optimization”, instead of just Search Engine Optimization or SEO. An example for your agency might include Risk Management for Manufacturers, or Surety Bond Strategies for Contractors, or Colorado Trucking Insurance.

  1. Add Video to Your Insurance Agency Website & YouTube Channel

Your videos can appear all over your website, on a relevant page, in a video library and in a blog (vlog). You should also take the time to create a branded YouTube channel for your agency, especially if you intend to do a video series. There are many types of video you can use, and don’t underestimate the value of a relevant recorded webinar or voice over PowerPoint.

As is evident by YouTube’s compelling statistics, people gravitate toward video. With over a billion users, watching videos over 40 minutes a day, and 400 hours of video uploaded each minute, it’s easy to see why insurance agency videos should not be ignored. Need help creating compelling videos for your insurance agency marketing initiatives? Contact the insurance agency marketing experts at StartUpSelling.

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Posted in: insurance agency email marketing, Insurance Agency SEO, Insurance Agency Websites, Insurance Content Marketing, insurance social media marketing, Insurance Video, insurance web marketing
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10 Online Marketing Ideas For Insurance Agencies & Brokers

  • Posted on February 13, 2017
  • by Alan Blume

Insurance Agency MarketingStarting an internet marketing campaign or even improving an existing one can be a challenging task. Where should insurance agencies begin, and what should they focus on? Here are 10 great online ideas to help your agency improve your online marketing initiatives.

  1. Blog and Vlog

Blogging is a fantastic way to showcase your expertise and attract visitors to your website. General topics usually get lost in the shuffle, so I recommend writing about very specific topics that are relevant to your clients and prospects. If you’re a trucking agency, for example, this means topics on CSA updates, DOT regulations, fuel economics, fleet management, fuel theft, cargo theft, etc.  Make sure your blogs (and website) are mobile friendly!

  1. Improve Your Google Ranking/Insurance Agency SEO

Google ranking is one of the holy grails of internet marketing. Being on the first page is where it is at. When evaluating your online marketing initiatives, keep in mind how they can positively impact your search engine rankings. Track your SEO progress and review your website analytics to determine where your traffic originates.

  1. Create a Webinar Series

Not enough agencies take advantage of online webinars. Monthly or even quarterly webinars do a lot to elevate you from an insurance sales group to an advisor and consultant. Webinars can be recorded and offered as high value on demand digital collateral after the webinar. And webinars provide a high value reason to contact clients and prospects in ongoing email drip campaigns.

  1. Use Explainer Videos

Explainer videos, also referred to as value proposition or whiteboard videos, can be very useful for online marketing because they are typically short, sticky, entertaining and reusable on multiple mediums. They can be posted on your insurance agency website, your branded YouTube channel, Vlogs, and in an email marketing campaign. You can give your best sales pitch to every prospect. Create videos for each major silo in your company (commercial lines, personal lines, benefits, manufacturing, trucking, etc.), and distribute it widely using social media.

  1. Maximize Social Media

Social media is often an untapped resource for most agencies. At a minimum, every agency should have a professional and branded presence on all major social media platforms including LinkedIn, Facebook, Twitter, YouTube and Google+. Beyond this they should have a “respectable” number of followers. Social media advertising can be effective for agencies, but this is a more complex initiative and should be either staffed internally or outsourced to an expert.

  1. Create a Google+ Agency Page

Even though most people do not use Google+, Google will reward you with a better page ranking if you create one, and post regularly. It only takes a few minutes and will be worth the effort to improve your insurance agency search engine optimization initiative.

  1. Leverage Client Testimonials or Case Study Vignettes

Happy clients will always sell your business better than you can. Profile your loyal customers, and ask them a few questions about what they love about your company. Even better, create a video and post it to your website. You can also create anonymous case study vignettes, short case studies of client success stories using type of business and general location, but not their names.

  1. Use LinkedIn To its Full Potential (and get your employees to help)

If your agency is a commercial lines or benefits agency, LinkedIn is the place to be. You should invest time in LinkedIn to ensure a professional company page, ongoing posts, and to create a policy to help your employees help your agency marketing efforts on LinkedIn. Join groups and create your own to extend your reach.

  1. Press Releases – News Releases

Press Releases, often referred to as News Releases in the rapidly changing world of PR, offers agencies a great online opportunity to extend their brand recognition, and improve their insurance agency search engine optimization. There are both free services and paid services that are available to agencies. Needless to say, all News Releases should start as a post on your insurance agency website, then move to a News Release service, then pushed out via social media.

  1. Use Online/Email Newsletters

E-newsletters provide agencies an opportunity for high quality, direct communication with clients and prospects. There are many cloud based solutions that provide attractive, mobile compliant, newsletter templates. Or you can outsource this initiative to a proficient insurance marketing agency. A great email marketing newsletter campaign can have a large impact on your online marketing efforts.

If your agency would like a fast, professional and easy way to accomplish everything above, just reach out to the insurance marketing experts at StartUpSelling. StartUpSelling helps agencies update their insurance agency website, create high-quality videos, and achieve their insurance agency marketing and lead generation goals. Contact StartUpSelling, for a complimentary insurance agency lead generation or web marketing review.

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Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing
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Top 10 Tips To Improve Insurance Agency SEO

  • Posted on November 30, 2016
  • by Alan Blume

Insurance Search Engine Optimization and Insurance SEOEffective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.

  1. Know Your Keyword Phrases

Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

  1. Review Other Insurance Agency Websites

Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.

  1. Social Bookmarking and Google URL Submission

Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool (Submit URL). And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.

  1. Keyword Phrases in Titles and Subtitles

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

  1. Alt Image Tags and Header Tags

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

  1. Dynamic Content Not Duplicate Content

Search engine like to see new content as their search bots scan your insurance agency site. Adding dynamic content with a blog, video, and article publishing will help your insurance search engine optimization efforts. Make sure your website isn’t using boilerplate, duplicate content. If you purchased a site from a vendor that offers boilerplate content, rewrite all your content, as rapidly as possible, or your rankings will suffer the consequences.

  1. Word Density

When it comes to word density, you should repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to over 10%. In general, a simple rule should be, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the keyword phrase. When following this process, I find my keyword density is usually in the 5% to 8% range. For example, if you are writing about Florida flood insurance, it’s fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description and as header tags as discussed prior.

  1. Boldface, Italics, Underline, Links

It’s good to boldface, italicize or underline your keyword phrases, but do so within a reasonable writing context on your pages. Links can also be helpful, linking to other pages within your website, or conversely, linking from other pages to your preferred pages. Don’t confuse this process with “link building” schemes. Many agencies were led astray with SEO link building scams, including link farms and other black hat SEO practices. Any external links to your insurance agency site should come from high quality, relevant sites.

  1. Insurance Videos

Website visitors are 80% more likely to watch video then read your content, and search engines weight webpages that contain videos. And if your video has a longer view time than other websites in the same search results then your rankings cam improve even more.

  1. SEO Tracking

There are tons of tools available for tracking insurance search engine optimization. Many are free, most are inexpensive. From Moz, to SEOBook, to WebCEO, your agency can pick from dozens of highly functional choices. That said, you’ll need to learn the tool you select, and run and measure the reports on a consistent (monthly should suffice) basis. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.

Insurance search engine optimization is a complex and nuanced task, but any agency can begin by following the ten tips above. If your agency wants to get the next level, leveraging a well written, unique, mobile compliant, and SEO optimized insurance website, contact the insurance agency SEO experts at StartUpSelling.

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Posted in: Insurance Agency Marketing, Insurance Agency SEO, Insurance SEO, insurance social media marketing, insurance web marketing
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Google Announces Two Important Mobile Website & SEO Updates

  • Posted on August 26, 2016
  • by Alan Blume

Google Tools For Insurance Web MarketingGoogle announced two important updates about mobile websites and search results. About two years ago Google added a mobile friendly label (you’ve probably seen these appear on mobile search results pages) to help users find pages that were mobile friendly. Mobile friendly pages are readable without zooming, and have tap targets (links and buttons) which are appropriately spaced.

Google now estimates that 85% of all pages in mobile search results meet this mobile friendly criteria. Consequently, to keep search results uncluttered, they will be removing the label from the search results. However, all insurance agencies and brokers must understand that the mobile-friendly criteria will continue to be an important part of Google’s ranking signal. Pages which are not mobile friendly will be punished in the rankings, adversely impacting insurance agency search engine optimization results.

Google also made a second important announcement relating to interstitials. What is an interstitial you might ask? Think of an annoying pop-up ad that appears on a website or article that you’re reading, covering part or all of your screen. That is an interstitial. It is a page that is inserted in content flow, for the purpose of advertising or promotion. In some cases, user interaction is required to move past the interstitial, or it may have a time delay sufficient to read the ad. Regardless, for those agencies employing those annoying “Get A Quote Now” type of interstitial pop ups, Google is providing advance warning to remove them, or your agency will be penalized in their rankings.

Agencies and brokers (or any organization) which have not recently updated their websites can determine if they are sufficiently mobile friendly by using the Google mobile-friendly test.  Agencies seeking assistance with their website or insurance web marketing and lead generation initiatives are invited to contact StartUpSelling for a complimentary evaluation.

 

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Agency Websites
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Google Mobile Friendly Test For Your Insurance Agency Website

  • Posted on August 19, 2016
  • by Alan Blume

Google Tools For Insurance Web MarketingYour top insurance prospect is sitting in an airport and thinking about their recent meeting with your insurance agency. They pull out their iPhone and navigate to your website. When it renders they see a tiny page with text that is too small to read, tiny links which are almost impossible to use, and become so frustrated trying to find what they were looking for, that they give up and move on to do the next thing on their busy things to do list.

This website visitor experience happens every day, with insurance prospects, partners and prospective employees, when an insurance agency website has not been optimized to view on a mobile device. This is often a frustrating experience for mobile searchers.

According to Google, a website is eligible for the “mobile-friendly” label if it meets the following criteria (as detected by their Googlebot):

  • Avoids uncommon mobile device software, like Flash
  • Uses text that is readable without zooming
  • Sizes content so users don’t have to scroll horizontally or zoom
  • Places links sufficiently apart so that the correct one can be easily tapped

With over 50% of all searches now taking place on mobile devices, Google is trying to ensure mobile users will have a better mobile web experience, and is also experimenting with using the mobile-friendly criteria as a ranking signal. For insurance agencies that have yet to update their websites to a mobile friendly design can contact the insurance agency marketing experts at StartUpSelling for a complimentary website and digital lead generation review.

Insurance agencies can determine if their site passes the Google mobile-friendly test here: Google Mobile-Friendly Test.

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Key Insurance Agency Website Analytics Terms and Definitions

  • Posted on November 23, 2015
  • by Alan Blume

Insurance Web MarketingThis is a list of important insurance web analytic terms and definitions. Some pertain specifically to Google Analytics, Alexa and Moz for example, but conceptually they are all similar. The list below represents some of the terms every insurance web marketer should know, though there are many more applicable. These are listed in alphabetical order:

  • Bounce Rate: When a user visits your site (Hits a page) and immediately leaves (does not click anywhere else on your web site), this is called a bounce. The action infers that the user was not interested in your content, or that your website lacks depth or stickiness because nothing else was of interest to them.
  • Domain authority: Domain Authority measures the strength of entire domains or subdomains.
  • Geolocation: When using IP geolocation database or API, visitors can often be tracked by city, region or country.
  • Hit: This is often referred to as a page hit. It is the retrieval of any item from a web site.
  • Load time: This is the average amount of time it takes load a web page from initiation of a pageview to the completion of the page load in a browser window. Faster is better and the speed can impact page and domain authority.
  • New and Returning Visitors: A new visitor is an internet user who did not have trackable cookies when they arrive on the first page of a visit. A Returning Visitor has existing cookies from a previous visit.
  • Page authority: Page Authority measures the predictive ranking strength of a single page.
  • Page View: The instances of an Internet user visiting a specific page on a website.
  • Pageview: Each time a user visits a page, it’s considered a pageview. For example, every time the Google Analytics pageview tracking code is executed, Google Analytics records a pageview. This includes instances when a visitor hits the back button, refresh, or a page is opened in the browser.
  • Referrals: Users clicking on links in search engines, blogs, social media platforms, and other (referring) websites, that are then tracked on your web site.
  • Search Engine Optimization: The methodology impacting the web page rankings in organic (unpaid) a search engine result pages, as opposed to Pay Per Click or fee based SEO initiatives.
  • Search Engine Traffic: Trackable traffic from known search engines including both organic and paid search traffic.
  • Sessions: A group of interactions that take place on your website within a given time frame. A single session can contain multiple page views, events, social interactions, etc.
  • Time on Page/Site: Subtract the time a visitor renders a page, from the time they move to the next page. Use the same methodology to determine time on a site, subtracting the time they render the first page to the time they exit the site.
  • Unique Visitors: Total number of individual users that visit a web site regardless of the number of times they visited the site.
  • Uptime and Downtime: The duration a web site is viewable versus non-viewable.
  • Visit: A visit typically consists of a series of pageviews made by that visitor during a period of web activity.

Insurance agencies, brokers and wholesalers lacking the time or internal resources needed to improve website traffic and insurance search engine optimization should call the expert team at (518) 222-6392 – http://StartUpSelling.com.

 

 

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Six Simple Tips for Effective Insurance Search Engine Optimization

  • Posted on September 14, 2015
  • by Alan Blume

Insurance Search Engine Optimization

There are many self proclaimed experts touting the latest insurance search engine optimization strategies. This can become confusing for agencies, brokers and insurance wholesalers, which hope for prominent rankings on Google page one search engine result pages. Let’s review some of the important basics when it comes to insurance agency search engine optimization. It is helpful to keep these tips in mind:

1. Know Your Audience

If you know your audience and use terms on your website that will be of interest to them, you’re already ahead of the game when it comes to insurance search engine optimization. Keywords are just phrases prospects use when they are looking for insurance products you choose to offer. Think about the phrases pertinent to your audience, or those phrases that you think they might ask about. Create a list of these phrases, and you’ve taken the first step toward an SEO optimized insurance website.

2. Investigate Competitors

It is a good idea to analyze competitive websites, especially those which rank high in the search engine result pages (SERPs). Review the layout of their webpages, the keywords they use, the topics they cover, videos they offer and their blog. Researching competitive sites can provide ideas to help agents optimize their own insurance website.

3. Actionable Content will Improve Links

Organic linking is a term agencies and brokers are likely to see when researching insurance search engine optimization. Organic linking occurs when people and other websites share your content with others. If you create content that businesses find relevant and valuable, then they are more likely to share your content, and do so with increasing frequency. Don’t focus solely on link building, instead focus on quality content and sharing, which will inherently help accrue quality back links. A high quality reputation for sharing useful content will help your site rise in the search engine rankings.

4. Keywords in Subtitles

Creating multiple subtitles on a web page that includes your preferred keywords will help search spiders and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

5. Header and Title for Each Webpage

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

6. Dynamic Content and Blog, Blog, Blog

I often say that good insurance websites begin with a great blog, and so does good insurance SEO. Blogs offer a great way for agents and brokers to share interesting, relevant and timely information. This type of dynamic content will appeal to clients, prospects and search bots. Adding new pages, videos and content periodically across your insurance website will also help your SEO initiative.

Insurance search engine optimization strategies may seem daunting, but a great way to simplify it, is to put yourself in the position of your customers and prospects and then create content they would want to consume. If you do that, you will be on a good path to a search engine optimized insurance website. If you are trying to get the next level, and want a highly optimized, mobile compliant insurance website, contact the digital content and SEO experts at StartUpSelling, at (518) 222-6392.

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Posted in: Insurance Agency SEO, Insurance Agency Web Marketing, insurance search engine optimization
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Published Ezine Article Views Surpass 40,000 Mark

  • Posted on September 2, 2014
  • by Alan Blume

Ezine Author LogoStartUpSelling has published many articles on Ezine, the leading electronic magazine and article directory, for both ourselves and our clients. We recently eclipsed 40,000 article views, an impressive total for focused, narrow tail topics. Some of our client articles have fared especially well, gleaning thousands of views, with topics such as First Notice of Loss, Owner Operator Lease Agreements, and Truck Driver Safety Tips. Our own insurance agency marketing articles have recorded over 15,000 views. Some of the top articles are below, with their respective click through rates. Click throughs record anyone reading the article who clicks on one of the links provided at the bottom of each article, typically directing them to a website or landing page. Based on the empirical data below, agency producer marketing programs, and the impending demise of direct mail marketing have received the greatest interest (click through rates are in parentheses).

  • Should You Hire an Insurance Agency Producer Without An Insurance Agency Marketing Program (8.07%)
  • Insurance Agency Marketing And The Insurance Agent Elevator Pitch (4.29%)
  • Insurance Agency Key Performance Indicators (4.56%)
  • Are the Days of Direct Mail Marketing Dead For Insurance Agencies (11.02%)
  • Insurance Agency Web Marketing Plans (4.07%)

Inbound calls to our team or to our clients, are of course not recorded. Epublishing is an excellent extension for insurance agency content distribution, and along with blogging and press releases, helps deliver subject matter expertise and thought leadership to a targeted audience. Ezine has some stringent publishing requirements, including a 400 word minimum, and a non promotional policy.  Articles cannot contain promotional information, and are limited to a keyword density of 4%, for those agencies interested in insurance agency search engine optimization stats. Agencies seeking to improve their lead generation and insurance web marketing in the upcoming year, call (518) 222-6392 for a one to one, insurance agency marketing review.

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Seven Simple Reasons Why Every Insurance Agency Should Blog

  • Posted on April 26, 2014
  • by Alan Blume
Every Agency Should Blog

Every Agency Should Blog

We often say that great insurance agency marketing begins with a quality insurance agency blog. If your insurance agency doesn’t blog consistently (at least once a week), you’re missing a big opportunity to impress prospects and clients, and to help improve the effectiveness of your insurance agency website. Seven simple reasons that your agency should have a quality blog:

  1. Drive Website Traffic: A blog, preferably with original content, helps drive clients and prospects to your insurance agency website. It gives them a reason to visit, and a reason to stay.
  2. Convert Traffic Into Leads: Quality blogs will help convert visitors into interested prospects. Prominent and professional “Calls To Action” will help agents glean prospect information and increase inbound inquiries.
  3. Establish Credibility: Your agency can demonstrate expertise by offering timely and topical blog content. High quality insurance blogs answer common questions prospects and customers have. For example, what’s the latest PPACA ruling on bronze plans, what is the impact of CSA scoring on fleet management, or what is the difference between group captive and partially self insured plans. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an expert in your field.
  4. Content Baseline: Use your insurance agency blog to share or repurpose your content in many ways. Send the blog link to prospects, leverage the blog in eMarketing campaigns, share the blog with social media, join and create groups on LinkedIn and post your content to these groups. Original content will help carry your brand and messaging to thousands of prospects.
  5. Convert to Case Studies, Ezines and Vlogs: A succinct blog can be converted into a one page case study, 400 word article or even a recorded video. This repurposed content further extends your messaging, expertise and audience. We’ve have many inquiries from articles we’ve written and published, after converting the articles from our blogs. Your agency can do this, converting blogs into other content, including recorded videos (recorded webinars for example). These can then be posted to YouTube for further reach.
  6. Improve Insurance Agency SEO: Blogs help improve insurance agency search engine optimization. Your original content is indexed by search engines such as Google and Bing, and helps prospects find your insurance agency website through organic searches.
  7. Insurance Agency Website Stickiness: Blogs can and should be one of your most visited website areas, with the longest visit duration on your website. Website visitors impressed with a blog, will be impressed with your agency expertise. Showcase your agency expertise with a timely, topical and relevant blog.

Some agencies lack the time or resources to create a consistent and professional blog. In these cases they can outsource this important marketing initiative to insurance agency marketing experts, a marketing team that understands both the nuances of insurance and intricacies of web marketing. Visit StartUpSelling for more information on territory exclusive insurance agency marketing and lead programs, call (518) 222-6392 for a complimentary insurance agency marketing review.

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