What’s the difference between news releases and press releases? According to many sites including PRWeb, Press Releases infer an old way of doing things and News Releases represent a more current approach, embracing a digital, internet based strategy. The old “Press Release” method includes:

  • Distribution via proprietary databases to media targets
  • Textual release style
  • Measure hits in terms of traditional mainstream media
  • Limited releases access of 30 days

The new “Insurance News Releases” method includes:

  • Huge distribution via the Internet such as RSS feeds, Google, Yahoo, etc.
  • Multimedia style with images, video, website feeds and audio
  • Measure media hits, SEO statistics and website traffic analysis
  • Send news to traditional media, bloggers and websites
  • Lengthy (sometimes unlimited) release access

That said, many marketers use the terms Press Release and News Release interchangeably. The real question remains, should marketers be using releases as part of their ongoing insurance content marketing efforts. Let’s answer this question with another question. Is your agency interested in some or all of the following marketing goals?

  • Expand market presence – deliver a targeted message to a broad target market
  • Improve agency name recognition – make sure your prospects “know” your name
  • Reach new markets – reach out to new vertical target markets, niches or geographies
  • Demonstrate expertise – showcase industry knowledge and demonstrate thought leadership
  • Improve insurance SEO – insurance search engine optimization specialists have shown that news releases positively influence SEO
  • Increase website traffic – news releases can deliver well over 100,000 impressions per release, and are picked up by thousands of media outlets

Agents, brokers and insurance wholesalers can and should take advantage of news releases to expand their insurance marketing initiatives. For more information on insurance content marketing topics, email info@startupselling.com or call (518) 222-6392 for a one to one consultation with one of our insurance marketing specialists.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency Web Marketing, Insurance Content Marketing, Insurance Search Engine Marketing
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Insurance Press and News ReleasesHere are 6 important reasons agents, brokers and wholesalers should incorporate insurance news releases in their insurance marketing initiatives:

  1. Expand market presence – deliver a targeted message to a broad target market
  2. Improve name recognition – make sure your prospects “know” your name
  3. Reach new markets – reach out to new vertical target markets or geographies
  4. Demonstrate expertise – demonstrate your industry knowledge, show that your organization is a thought leader
  5. Improve insurance SEO – insurance search engine optimization specialists have proven that press releases positively influence insurance SEO
  6. Attract attention – news releases (press releases) can result in well over 100,000 impressions per release, and are pick up by thousands of media outlets

Agents, brokers and wholesalers should take advantage of news releases and newsletters to expand their insurance marketing reach. For more information on insurance web marketing topics, email info@startupselling.com or call (518) 222-6392 for a one to one consultation with one of our insurance marketing specialists.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency Web Marketing, insurance web marketing
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Webinar for Agencies Seeking to Expand their Marketing Reach

  • Posted on April 6, 2014
  • by Alan Blume

Insurance Agency Press ReleasesIf your agency is contemplating how to expand your market reach, drive more traffic to your insurance agency website, improve name recognition and enhance insurance agency search engine optimization, you should attend this webinar. Join us and learn how press releases provide agencies with many insurance agency marketing benefits, including:

* Expand market presence * Reach new markets * Create name recognition * Define expertise * Improve insurance agency search engine optimization * Attract media attention * Increase website traffic * Boost social media traffic

Our expert panel will review the different options available for free and fee-based Press Release distribution and share ideas for effective topics and content. We will review recent metrics from three different agency press releases, and review media distribution, blogger distribution, pickups, impressions, and interactions.

Date & Time: Wednesday April 23th 12:00 – 12:25 EST

To Register: https://www1.gotomeeting.com/register/681097049

For more information on territory exclusive insurance agency marketing and lead programs, visit our insurance agency marketing website or call (518) 222-6392 for a complimentary insurance agency marketing review.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, insurance agency press releases, Insurance Agency Web Marketing
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Top 10 Reasons for Insurance Agency Press Releases

  • Posted on April 2, 2014
  • by Alan Blume

Here a ten good reasons for insurance agencies to leverage the power of Press Releases to augment their insurance agency marketing programs:

  1. Expand market presence – deliver a refined message to a broad target market.
  2. Reach new markets – alert new target markets, especially verticals, of agency products and services.
  3. Create name recognition – helps target prospects “know” your agency when contacting them or quoting.
  4. Define expertise – alerts prospects of deep industry knowledge (compliance and group benefits, trucking insurance, risk retention groups, restaurant insurance, etc.).
  5. Improve insurance agency SEO – though search engines argue to the contrary, search engine optimization specialists have proven that press releases positively influence insurance agency SEO.
  6. Attract media attention – properly executed, insurance agency press releases can be distributed to hundreds of thousands of news subscribers, tens of thousands journalists and bloggers, and can result in over 100,000 impressions per release.
  7. Increase website traffic – press releases engages readers and directs them to visit your website.
  8. Boost social media traffic – most press release services allow readers to share the release via social media.
  9. Rapidly Distribute Content – press releases rapidly distribute content for agencies, from a new product line to an important new hire.
  10. Drive event registration – agencies seeking to drive webinar, seminar or other event registration can augment their efforts through press release distribution.

For more information on territory exclusive insurance agency marketing and lead programs, visit our insurance agency marketing website or call (518) 222-6392 for a complimentary insurance agency marketing review.

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Posted in: Insurance Agency Leads, Insurance Agency Marketing, insurance agency press releases, Insurance Agency Web Marketing
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Should Agencies Invest In Insurance Agency Press Releases

  • Posted on March 20, 2014
  • by Alan Blume

Should small and medium size insurance agencies invest in press releases? The inference here is that larger agencies are already investing in press releases – which is correct. Do the large brokers know something smaller agencies do not? Press releases, which are often referred to as news releases, provide agencies with many insurance agency marketing benefits including the following:

  • Expand market presence – deliver a refined message to a broad target market
  • Reach new markets – alert new target markets, especially verticals, of agency products and services
  • Create name recognition – helps target prospects “know” your agency when contacting them or quoting
  • Define expertise – alerts prospects of deep industry knowledge (compliance and group benefits, trucking insurance, risk retention groups, restaurant insurance, etc.)
  • Improve insurance agency SEO – though search engines argue to the contrary, search engine optimization specialists have proven that press releases positively influence insurance agency SEO (SERPs)
  • Attract media attention – Properly executed, insurance agency press releases will be distributed to over 250,000 news subscribers, 30,000 journalists and bloggers, and can result in over 100,000 impressions per release

If your agency has yet to benefit from professional press releases/news releases, consider StartUpSelling’s Premium Insurance Agency Press Release Service which provides distribution to all major search engines, plus nationally known publications and organizations such as the NY Times, Washington Post and Associated Press. StartUpSelling clients can target selected industries and regions and include video, images and your agency website in our Premium News Releases. For more information about Territory Exclusive Insurance Agency Marketing Solutions call 518-222-6392.

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Posted in: Insurance Agency Marketing, insurance agency press releases, Insurance Agency SEO, Insurance Agency Web Marketing, Insurance Search Engine Marketing
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