- Posted on March 27, 2009
- by Alan Blume
In a Virtual Business Model, highly targeted, extremely specific, micro marketing is a great way to differentiate your company and message from the competitive throngs. For example, why market to high tech organizations, when you can market to software companies? Why market to software companies when you can target your marketing to smaller software companies between $5 Million and $25 Million in revenues. Why market to those companies when you can micro market to SaaS software companies (Software as a Service) for example? Now we have a very specific, highly targeted group and we can tailor a message specifically to them. We can even go the extra distance and create a buyer persona for the specific titles we are targeting: CEO, VP Business Development, VP Marketing, etc.
Conversely, in a virtual model we should focus on virtual employee or contractor goals, not their working schedule or process. A graphic artist for example should be paid on a completion date for a final deliverable. Set the goal and the date; don’t manage their time or methodology. Telesales people can be paid upon call production or appointment setting efficacy. Don’t tie them down to specific calling hours (other than it must be general business hours). Let them operate at their peak times and periods of peak efficiency. If you’re using web designers, create a simple process for your personal imprint, initial mockup, full scale mockup and approval. Create a series of milestones (and dates), and manage the results, not their time.
Leveraging the Virtual Model and simplifying your own management process should help optimize your time. After all, you should be virtually managing the results, not the personnel. The Virtual Model minimizes office politics, water cooler time, non productive marathon meetings, and the peripheral gripe sessions. Be more efficient – go virtual. www.startupselling.com
Posted in: business, emerging business, Entrepeneurship, Home Office Business, Virtual Business