Insurance Agency MarketingThis StartUpSelling recorded Insurance Marketing Webinar has been viewed by over 10,000 insurance agents and brokers. The free webinar entitled, Insurance Agency Marketing Plans – How to Insure the Success of Your Producers, has been made popular by insurance agencies and brokers across North America, seeking to improve their marketing and lead generation initiatives to help optimize Producer performance. This 26 minute webinar offers agency executives the opportunity to learn about effective insurance marketing and lead gen strategies in use by many highly successful agencies and brokers. Topics include:

  • Prospect List Generation
  • Creating Effective Email Marketing Campaigns
  • Webinars and Other Digital Fulfillment
  • Effective Appointment Setting Campaign Strategy
  • Vertical vs. Horizontal Cold Calling
  • Social Media Marketing

This complimentary on  demand webinar is available 24/7 – click here to watch.

To learn more about customized Insurance Agency Marketing and Lead Generation Solutions contact us at startupselling.com.

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Posted in: Insurance Agency Marketing, Insurance Agency Telemarketing, Insurance Agency Web Marketing, Insurance Agency Webinars, Insurance Content Marketing
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Insurance Agency VideosA free Insurance Marketing & Lead Gen Video Library is available to all insurance agencies, brokers and wholesalers interested in improving their marketing and generating more leads. This library offers over a hundred comprehensive insurance agency marketing videos including:

  • How to Find More Insurance Prospects, Close More Business and Increase the Top Line
  • Effective Insurance Marketing To Drive Leads & Growth
  • How & Why Insurance Agents Miss 80% of Target Prospects
  • Integrated Email Marketing & Appointment Setting for Robust Insurance Agency Lead Generation

The library is available on the StartUpSelling Website or YouTube, and covers important insurance marketing topics such as:

  • Leveraging webinars to improve email marketing results
  • Integrating video into your insurance web marketing strategy
  • Driving leads with list creation and appointment setting strategies
  • Engaging prospects and clients using educational, engaging and compelling content

There are no fees to download or access this information.

If your insurance website, lead generation or web marketing initiatives are in need of refinement, contact the insurance marketing experts to learn more.

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Posted in: insurance agency email marketing, Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance email marketing, insurance social media marketing
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Social Media Tips For B2B Insurance Agencies

  • Posted on March 1, 2017
  • by Alan Blume

Insurance Agency Social Media Marketing

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts.

Create Your Online Persona

Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need to determine your social media persona.

Create a Written Strategy Including Prospect Scorecard & Buyer Persona

When creating your social media marketing strategy, ask yourself these questions:

  • Who is your target online audience – and how diverse is this group? Start by creating a Prospect Scorecard and Buyer Persona.
  • Which social platforms will best target that audience? You may have to search the different platforms to see which social media platforms are most applicable to your clients and prospects.
  • What type of content will that target audience find most useful? Would it be infographics, long-form articles, tech support information, breaking news commentary, regulatory updates, or some combination of all of these?
  • What are your short term and long term social media goals? Perhaps your short term goal is simply consistent content sharing. And your long term goal includes an ad budget for growth and prospect engagement.
  • How are your competitors using social media? You can learn a lot about what to do and what not to do by studying your competitors.

Comment on News & Regulations Relevant To Your Target Industries

Offering commentary on breaking news and changing industry regulations is a great way to demonstrate your knowledge in your industry and to provide your clients with insights on how to understand these updates. This can lead to higher engagement levels and increased exposure to your social media pages. You can use Google Alerts and social media alerts to monitor industry keywords and stay on top of dynamically changing events.

Organic Vs. Paid Posts

Once your agency is consistently posting quality content, you can consider posts boosts and ads. You may want guidance with this, as the budget can get spent quickly, and multivariate split testing with compelling images and custom graphics can dramatically improve your reach and ROI.

Achieve A Respectable Follower Base

Looking professional and demonstrating a respectable number of followers and engagement level is half the battle when starting on your insurance social media marketing initiative. The top platforms your agency should leverage are: LinkedIn, YouTube, Facebook, Twitter and Google+, likely in that order, though your target markets could impact this. LinkedIn and YouTube can be very valuable to B2B businesses. LinkedIn is a good place to start, it’s very much a business centric platform. Then leverage YouTube using videos, recorded webinars or even simple voice over PowerPoint updates (StartUpSelling has uploaded hundreds of videos to YouTube, some of which have over 10,000 views). Try to build up your follower base, as quickly as possible, to a respectable number. For example, this might be 500 followers on LinkedIn, Twitter and Facebook. Though 5,000 or more would be great, initially your agency is striving to attain a baseline of professionalism and credibility.

Looking for assistance with your insurance agency social media marketing plans? Contact the insurance agency marketing experts at StartUpSelling for a personalized review.

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Posted in: B2B Sales & Marketing, Insurance Agency Marketing, insurance social media marketing, insurance web marketing
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Mobile Friendly Insurance Agency Website Checklist for 2017

  • Posted on February 21, 2017
  • by Alan Blume

Insurance Social Media MarketingWith over 50% of your visitors and email recipients viewing information on their mobile devices, and many doing so from their social media platforms, it’s always a good idea to review your insurance agency website to ensure your clients and prospects have a positive website experience. 

Do Not Make a Separate Mobile Version of Your Website

A few years ago, your business might have two websites, a website for desktop users and one for mobile devices. This is a really bad idea today, as it doubles your efforts and can annoy clients, prospects and search engines.

Use Responsive Design Principles

Responsive design uses coding to adjust a website based on the size of the viewport. Methods have advanced quickly and you no longer have to hide content from mobile users. You can show off your content for both desktop and mobile users.

Always Use High-Resolution Images

With mobile devices using high-resolution retina displays, it is critical your website uses the highest resolution images available. It is recommended that mobile images be twice the resolution of desktop images to accommodate for retina displays.

Go With Larger Font Sizes

The size of fonts is important when it comes to mobile design. Fonts need to be large enough to read without further zooming. A general rule of thumb is to keep your main font size around 14px.

Button Sizes Should Also Be Large

Buttons should also be large on mobile devices. You do not want to frustrate a potential customer because they tried to hit the contact button but accidentally hit your privacy policy. In general, 44px by 44px is a good rule of thumb.

Keep it Simple

The simpler your layout the less there is to go wrong when sizing to fit on a mobile device. It will also make it easier for your prospects to find relevant information. Be sure to review each key element on your insurance agency website and asses its value. Is each element placed where it can best be seen by visitors?
If your agency is interested in updating your insurance agency website, creating high-quality videos, or optimizing your insurance agency marketing and lead generation, contact StartUpSelling, for a complimentary insurance agency web marketing and lead generation review.

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Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Marketing, Insurance Agency Websites
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10 Online Marketing Ideas For Insurance Agencies & Brokers

  • Posted on February 13, 2017
  • by Alan Blume

Insurance Agency MarketingStarting an internet marketing campaign or even improving an existing one can be a challenging task. Where should insurance agencies begin, and what should they focus on? Here are 10 great online ideas to help your agency improve your online marketing initiatives.

  1. Blog and Vlog

Blogging is a fantastic way to showcase your expertise and attract visitors to your website. General topics usually get lost in the shuffle, so I recommend writing about very specific topics that are relevant to your clients and prospects. If you’re a trucking agency, for example, this means topics on CSA updates, DOT regulations, fuel economics, fleet management, fuel theft, cargo theft, etc.  Make sure your blogs (and website) are mobile friendly!

  1. Improve Your Google Ranking/Insurance Agency SEO

Google ranking is one of the holy grails of internet marketing. Being on the first page is where it is at. When evaluating your online marketing initiatives, keep in mind how they can positively impact your search engine rankings. Track your SEO progress and review your website analytics to determine where your traffic originates.

  1. Create a Webinar Series

Not enough agencies take advantage of online webinars. Monthly or even quarterly webinars do a lot to elevate you from an insurance sales group to an advisor and consultant. Webinars can be recorded and offered as high value on demand digital collateral after the webinar. And webinars provide a high value reason to contact clients and prospects in ongoing email drip campaigns.

  1. Use Explainer Videos

Explainer videos, also referred to as value proposition or whiteboard videos, can be very useful for online marketing because they are typically short, sticky, entertaining and reusable on multiple mediums. They can be posted on your insurance agency website, your branded YouTube channel, Vlogs, and in an email marketing campaign. You can give your best sales pitch to every prospect. Create videos for each major silo in your company (commercial lines, personal lines, benefits, manufacturing, trucking, etc.), and distribute it widely using social media.

  1. Maximize Social Media

Social media is often an untapped resource for most agencies. At a minimum, every agency should have a professional and branded presence on all major social media platforms including LinkedIn, Facebook, Twitter, YouTube and Google+. Beyond this they should have a “respectable” number of followers. Social media advertising can be effective for agencies, but this is a more complex initiative and should be either staffed internally or outsourced to an expert.

  1. Create a Google+ Agency Page

Even though most people do not use Google+, Google will reward you with a better page ranking if you create one, and post regularly. It only takes a few minutes and will be worth the effort to improve your insurance agency search engine optimization initiative.

  1. Leverage Client Testimonials or Case Study Vignettes

Happy clients will always sell your business better than you can. Profile your loyal customers, and ask them a few questions about what they love about your company. Even better, create a video and post it to your website. You can also create anonymous case study vignettes, short case studies of client success stories using type of business and general location, but not their names.

  1. Use LinkedIn To its Full Potential (and get your employees to help)

If your agency is a commercial lines or benefits agency, LinkedIn is the place to be. You should invest time in LinkedIn to ensure a professional company page, ongoing posts, and to create a policy to help your employees help your agency marketing efforts on LinkedIn. Join groups and create your own to extend your reach.

  1. Press Releases – News Releases

Press Releases, often referred to as News Releases in the rapidly changing world of PR, offers agencies a great online opportunity to extend their brand recognition, and improve their insurance agency search engine optimization. There are both free services and paid services that are available to agencies. Needless to say, all News Releases should start as a post on your insurance agency website, then move to a News Release service, then pushed out via social media.

  1. Use Online/Email Newsletters

E-newsletters provide agencies an opportunity for high quality, direct communication with clients and prospects. There are many cloud based solutions that provide attractive, mobile compliant, newsletter templates. Or you can outsource this initiative to a proficient insurance marketing agency. A great email marketing newsletter campaign can have a large impact on your online marketing efforts.

If your agency would like a fast, professional and easy way to accomplish everything above, just reach out to the insurance marketing experts at StartUpSelling. StartUpSelling helps agencies update their insurance agency website, create high-quality videos, and achieve their insurance agency marketing and lead generation goals. Contact StartUpSelling, for a complimentary insurance agency lead generation or web marketing review.

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Posted in: insurance agency email marketing, Insurance Agency eMarketing, Insurance Agency Leads, Insurance Agency Marketing, Insurance Agency SEO, Insurance Agency Web Marketing
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Malware Trends Agencies Should Look Out For In 2017

  • Posted on February 7, 2017
  • by Alan Blume

Insurance AgencyWebsitesInsurance Agencies and Brokers should remain vigilant when it comes to their websites and possible malware attacks. For specific tips on website security, check out our cyber security blog post. To learn about malware trends in 2017, continue below.

Malware is Becoming More Evasive and Aggressive

There has been a large increase in evasive malware behavior in the last year. Evasive malware tries to undermine traditional security technologies with new methods. Novel methods must be continually created to thwart these attacks. Make certain you are using a quality website security option that keeps its malware solutions up-to-date and at the cutting edge. Hosting providers such as GoDaddy, 1&1 and many more all offer a variety of security and malware monitoring and removal options. Malware advancement moves quickly and your insurance agency security solutions need to remain updated and current.

Modified Browser Settings

All major browsers (Internet Explorer, Google Chrome, Firefox, Opera, and Safari) have been seeing an uptick in malware programs that modify browser settings and important security-relevant proxy settings are being changed. Attackers are turning compromised systems into proxies so that further malware injections can be implemented. To help prevent this attack, never open unknown or questionable links, and train all employees to follow this important best practice.

Password Guessing Attacks

For this type of attack, the malware starts the authenticating process procedure and uses common username and password combinations to attempt to gain access to a website and escalate privileges. Brute force attacks are not new, but they are no longer contained to desktops. A recent study found that 53 popular mobile applications were vulnerable to password guessing attacks. Those vulnerabilities placed around 600 million users in danger of being hacked. Always use complex, unique passwords to keep access to your site protected against this type of attack, and use a sophisticated password time out option.

Enterprise-Level Database Leaks Via The Cloud

Cloud services have become an increasing solution for businesses. This, in turn, has caused an increased interest in exploiting cloud vulnerabilities. Awareness of the vulnerabilities and risks of storing commercial information on the cloud is not growing as fast as the sophistication of cloud attacks. As cloud data management becomes too difficult to wield, new security vulnerabilities may be discovered. It is important that your agency utilizes reputable cloud based solutions, and that you follow the best practices above, for all your cloud based applications.

If your agency is interested in updating your insurance agency website, creating high quality videos, or optimizing your insurance agency marketing and lead generation, contact StartUpSelling, for a complimentary insurance agency lead generation or web marketing review.

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Posted in: B2B Sales & Marketing, Insurance Agency Websites, Insurance Content Marketing
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Which US President Posted The Largest Dow Gains In History?

  • Posted on January 23, 2017
  • by Alan Blume

Market Performance By President - image from BespokeWhich US president posted the largest Dow gains in history? According to MarketWatch and Bespoke, it was Calvin Coolidge. His 252% gain outpaced all other US presidents. There were however, other presidents who enjoyed triple-digit percentage Dow gains during their terms including: Democrats Bill Clinton (227%), Franklin Roosevelt (197%) and Barack Obama (148%), along with Republicans Ronald Reagan (135%) and Dwight Eisenhower (120%). Who were the worst performing presidents? Hoover, a Republican, saw the largest Dow drop (-83%), with the second and third biggest falls occurring under Republicans George H.W. Bush (-22%) and Richard Nixon (-16.5%). What will Trumponomics yield over the next four years? Your guess is as good as mine, though after eight years of market gains, a correction would seem to be more likely than not.

What’s the only sure thing? Try a complimentary insurance agency marketing and lead generation review with the experts at StartUpSelling. Click here to learn more.

Original MarketWatch article and Bespoke image here.

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Insurance Web MarketingInsurance Marketing With Twitter ImageInsurance Social Media MarketingSocial media marketing is an integral part of your online presence. Not only are you communicating directly with potential customers, but you are building a loyal, engaged brand that will continue to feed your business as long as it is well nurtured. Google is increasing its ranking of websites with well engaged social media accounts and have been displaying social media posts directly in search results. Since competition is fierce, here are 14 tips to help you get the ball rolling on your social media conquest.

  1. Set measurable and achievable goals for each social media network.
  2. Prioritize quality over quantity. Five relevant, quality articles will reap higher rewards than 10 articles that were quickly thrown together.
  3. Focus, and choose the best social media platforms for your business. Select the one or two social platforms that best fit your target markets and spend your marketing time wisely. Yes, you can and should post to many platforms, but focus on those most applicable to your business.
  4. Check out the competition. Study your competitors and brand leaders thoroughly to learn their strategies.
  5. Follow back and interact! Social media is all about quality interaction. Build your follower base.
  6. Don’t over share. It doesn’t work. Respect your followers by sharing relevant, quality content.
  7. Respond to all feedback whether positive or negative. One of your social media marketing goals should be to maximize quality engagement.
  8. Automate content posting. Use tools such as Hootsuite, Social Report or Buffer to automate your posts and save some time.
  9. Use hashtags strategically and reasonably. Try to sum up the subject you are sharing with one or two relevant hashtags, three maximum.
  10. Deliver content consistently. Consistency, quality, relevant posting will be the key to your social media marketing success.
  11. Analyze past content to improve future posts. Use analytics to analyze the effectiveness of your content and marketing strategy. Which posts have had the best results, and why? Measure, refine and execute again.
  12. Use keywords and images in your posts. Keywords will help you reach your audience, and images help gain attention. If you are targeting high net worth prospects, and create a posts on yachts, make sure the keyword and hash tags include yachts and utilize an enviable yacht image.

Contests, surveys, publishing, ad and a post boosts are all important components of a successful social media marketing campaign. If your agency is interested in improving your insurance social media initiatives, or you want to optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen and web marketing review.

 

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Content Marketing, insurance social media marketing, insurance web marketing
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Cyber Liability and insurance agency websites

Cyber security threats are constantly changing. It is important to stay on top of emerging trends to keep your insurance agency website secure. A secure website not only protects your customers, it protects your brand. Here are the six top tips to help you keep your insurance website protected.

  1. Be Cautious When Creating Login Credentials

    Giving someone access to the back-end of your website is sort of like giving someone a key to your business. Maintain caution when giving someone login access and always keep login access to the minimum amount of people necessary to keep your website up-to-date.

  2. Update Security Patches, Limit Password Attempts, Use Malware Protection Software

    One of the most proactive ways you can keep would-be hackers at bay is to keep all aspects of your website’s code updated. When security patches, plugins, or dependency updates are released, install them as soon as possible. Hackers are constantly looking for exploits to popular coding methods. When an exploit is discovered it is typically patched by the code developers as quickly as possible. The sooner you update your code the sooner you remove a threat that’s accessible to thousands of hackers. And all insurance websites should use a malware detection and prevention solution and limit password attempts.

  3. Create a “We’ve been hacked” Response Plan

    Even the best attempts at keeping your site from hacking can fall short. It is absolutely imperative you have a response plan. Audit logs, backups, and contact information for IT support should be included in your response plan.

  4. Collect Detailed Activity Logs

    Make certain you have access to log reports on all back-end website functions, to help pinpoint issues when a breach occurs. Every login attempt, page adjustment, code adjustment, and plugin addition should be logged with user time stamps.

  5. Perform frequent backups and keep a copy of recent backup data off premises.

    Backing up your website should be an integral part of your response plan, and some hosting providers offer daily backup services. How often you need to backup your website will depend on how often you update it. When your insurance agency backs up your site, save a copy of the backup off of your server in easily accessible cloud storage. If your host is hacked and the server’s contents are compromised, you will have an unaltered version stored out of the hands of hackers.

  6. Train Users on How to Stay Secure

    Once you have your Cyber Security plan enabled, train all users on how to stay safe and prevent attacks. Educate users on how to generate very strong passwords and keep them safe by using a password manager, recognize email phishing scams, and how to encrypt emails that contain sensitive information. What’s a strong password? Today, use at least 10 characters, with alpha (including a cap), numeric (random not a sequential string), and special characters (exclamation, etc.). Many website platforms such as WordPress, will generate and/or measure the strength of your password.

    If your agency is interested in updating your insurance agency website, creating high quality videos, or optimizing your insurance agency marketing and lead generation, contact StartUpSelling, for a complimentary insurance agency lead generation or web marketing review.

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Posted in: Insurance Agency Marketing, Insurance Agency Websites, insurance web marketing
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Website Best Practices For 2017

  • Posted on January 4, 2017
  • by Alan Blume

Insurance Agency Video Marketing

It’s a New Year, and time to make your Website Resolutions! Creativity and originality in web design is important. It makes sites stickier and makes users more engaged. Once they are engaged, it is of the utmost importance to quickly let them know what you are offering, why it is of value to them, and make it very easy to learn more or contact you for more information, or to make a purchase. Consider these best practices to ensure your website is easy to navigate and offers a happy user experience.

Make Mobile-First A Top Priority

People now view more websites on mobile devices then they do on desktops. Having a website that looks good on a cell phone or tablet should be priority number one. There should only be vertical scrolling. A website visitor should never have to scroll horizontally on a mobile device under any circumstance! Headers, footers, font sizes, and images should look perfect on mobile and then scale up for larger sizes. Easy to use drop downs and large call to action buttons should be your mantra.

A Value Proposition Should Be Placed High Your Homepage

We all know people’s attention spans are not very long and they are unlikely to get longer anytime soon. Give yourself the best chance of getting a potential customer’s attention by placing a value proposition high up on the page. Let them know early why some of their hard earned money deserves to go to you. If you focus on trucking insurance, your banner should rapidly convey this. If your agency is commercial lines, but offers specialty lines, convey this quickly to keep prospects from “bouncing” to a competitors website.

Calls To Action Should Also Be High On The Homepage

After placing a value proposition sufficiently high on your Home Page, encourage visitors to take action. Your call to action could be a “Get a Quote” or “Contact Us For More Information” or “Register for a Webinar” – encourage them to act and make it easy for them to do so.

Always Keep Your Logo In The Top Left And Linked To The Homepage.

This may seem trivial, but users are accustomed to this practice. If someone needs to get back to the homepage, the majority of the time they will click on the logo. If it doesn’t work and the user has to search your navigation for the home link, it can cause frustration and possible site abandonment.

Contact Information Should Be Placed In The Header

Just like having your logo in the top left side of your website, you should place relevant contact information in the top navigation area (often in the upper right). That is the area users are accustomed to looking first. You could place it in the footer or on a sidebar, but when it comes to contact information, make it fast and easy for the user. Many websites now offer contact information in multiple, prominent areas of their site. The contact information could be a phone number, an info@email, or a link to your contact page.

Social Icons Should Be Placed In The Footer

Placing your social media accounts in the footer has become convention. While people look at the header for email addresses and phone numbers, they generally look to the footer for social media accounts. Make the icons (chiclets) large and prominent.

Feature A Video

Video is stickier than text, more interesting and compelling, easier to consume and helps insurance agency websites improve their search engine optimization. Feature a video on your home page, and other key pages of your website.

If your agency is interested in improving your insurance agency website, produce high quality videos, or optimize your insurance agency marketing and lead generation, contact StartUpSelling, and receive a free insurance lead gen or web marketing review.

 

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Posted in: Insurance Agency Marketing, Insurance Agency Web Marketing, Insurance Agency Websites
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