YOUR PATH TO INSURANCE MARKETING SUCCESS
An integrated approach to modernizing your agency
Design, functionality, accessibility, and search engine optimization are four critical aspects of developing a professional, effective, and current website. Leveraging a website with these qualities will result in better traffic and leads and a rich and engaging visitor experience.
In addition to making your website more attractive to clients, prospects, and search engines, content can be leveraged to make your on-site and email-based calls to action more compelling.
Additionally, your blog will prove a highly useful tool in promoting attendance of webinars you produce, readership of newsletters you distribute, and the popularity of other channels through which you reach out to prospects.
Your lists must contain the data necessary for you to communicate through your preferred channel. Emails are crucial, but phone numbers for follow-up calls can also be very helpful. Company size and other data will be of use as well. But above all, accuracy is key.
Additionally, complaints from unhappy recipients can cause you trouble. The most effective, trouble-free email marketing stems from an educational, informative message. Don’t sell your product or service, let it sell itself.
When your calls are warm leads who have previously expressed interest in your content and/or brand, your close ratio increases dramatically. Leave the cold calls where they belong – with the rotary phones, beepers, and fax machines of the 20th century.